Middle East and Africa Toilet Paper Market 2025$1,675.0
The Middle East and Africa toilet paper market is anticipated to witness significant growth, with an expected uptick of USD 2.0 billion, equating to a CAGR of about 9.3% in the coming years. The Middle East and Africa Toilet Paper market is driven by several critical factors that are shaping demand and industry growth. One of the primary drivers is the region’s rapid urbanization and rising disposable incomes. As more people migrate to urban centers across countries such as Saudi Arabia, South Africa, and the UAE, there is a growing shift towards modern hygiene practices, including the use of toilet paper. This urban expansion, coupled with improving living standards, is driving demand for higher-quality hygiene products, particularly among the emerging middle class.
Another key factor is the increasing awareness of hygiene and sanitation, influenced by public health initiatives and the lasting effects of the COVID-19 pandemic. In both the Middle East and Africa, governments and organizations have been emphasizing the importance of cleanliness, which has heightened demand for essential hygiene products like toilet paper. This trend is especially pronounced in urban areas, where consumers are more likely to prioritize health and sanitation.
Additionally, the growth of modern retail infrastructure and the rise of e-commerce are playing a pivotal role in market expansion. As supermarkets, hypermarkets, and online shopping platforms become more accessible, particularly in Gulf Cooperation Council (GCC) countries and key African markets, consumers are gaining easier access to a wider variety of toilet paper products. This shift is intensifying competition among local and international brands, pushing the market towards innovation and more diversified product offerings.
This report presents a detailed analysis of the Middle East and Africa toilet paper market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across type, distribution channel and country.
Market Segmentation
The Middle East and Africa toilet paper market is structured as follows:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others
In Middle East and Africa, the toilet paper market is segmented by type, distribution channel and country. By type, it includes at-home, and away from home (AFH). Distribution channel segments encompass convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others. Geographically, the market is divided into Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, and others.
Competitive Landscape
The competitive landscape of the toilet paper market features leading companies such as Zeina Group, Universal Paper & Plastics, Twinsaver Group Ltd., Solo Soft for Hygienic Paper, Sofia One SARL, Societe d’Articles Hygieniques Sarl (SAH), Shaniv Paper Industries Ltd., SARL WAFA, Sano-Bruno’s Enterprises Ltd., Royal Converters Limited, Riaya Industries S.A., Nuqul Group, Novatis Group SA, Kimberly-Clark Corporation, INDEVCO Group, Hayat Holding A.S., Faderco SpA, Essity AB, Eczacibasi Holding AS, Chandaria Industries Limited, Brior Industries, Boulos Group of Companies and African Cotton Industries Ltd.
The report provides a detailed assessment of prominent companies within the toilet paper market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Middle East and Africa toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Middle East and Africa toilet paper market: type, distribution channel and country.
Gain deep insights into the dynamics of the Middle East and Africa toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Middle East and Africa toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Middle East and Africa Toilet Paper Market – Type Analysis
Middle East and Africa Toilet Paper Market – Distribution Channel Analysis
Middle East and Africa Toilet Paper Market – Country Analysis
Company Shares Analysis
Zeina Group
Universal Paper & Plastics
Twinsaver Group Ltd.
Solo Soft for Hygienic Paper
Sofia One SARL
Societe d’Articles Hygieniques Sarl (SAH)
Shaniv Paper Industries Ltd.
SARL WAFA
Sano-Bruno’s Enterprises Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Middle East and Africa Toilet Paper Market 2020-2030
Chart Middle East and Africa Toilet Paper Market, Net Growth, 2020-2030
Chart Middle East and Africa Toilet Paper Market, Growth Rates, 2020-2030
Table Middle East and Africa Toilet Paper Market by Type, 2020-2030
Chart Middle East and Africa Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Toilet Paper Market by Type, 2020-2030
Table Middle East and Africa Toilet Paper Market by Distribution Channel, 2020-2030
Chart Middle East and Africa Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Toilet Paper Market by Distribution Channel, 2020-2030
Table Middle East and Africa Toilet Paper Market by Country, 2020-2030
Chart Middle East and Africa Toilet Paper Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Toilet Paper Market by Country, 2020-2030
Table Middle East and Africa Toilet Paper Market Share (%), by Companies, 2020-2024
Chart Middle East and Africa Toilet Paper Market, by Companies, 2024
Table Middle East and Africa Toilet Paper Market Share (%), by Brands, 2020-2024
Chart Middle East and Africa Toilet Paper Market, by Brands, 2024
Table Middle East and Africa – Population (Millions) and Forecast
Table Middle East and Africa – Consumer Price Index (CPI) and Forecast
Table Middle East and Africa – Gross Domestic Product and Forecast
Table Middle East and Africa Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Middle East and Africa Toilet Paper Market: Consumption per Capita (Population)
Companies Mentioned
Zeina Group
Universal Paper & Plastics
Twinsaver Group Ltd.
Solo Soft for Hygienic Paper
Sofia One SARL
Societe d’Articles Hygieniques Sarl (SAH)
Shaniv Paper Industries Ltd.
SARL WAFA
Sano-Bruno’s Enterprises Ltd.
Royal Converters Limited
Riaya Industries S.A.
Nuqul Group
Novatis Group SA
Kimberly-Clark Corporation
INDEVCO Group
Hayat Holding A.S.
Faderco SpA
Essity AB
Eczacibasi Holding AS
Chandaria Industries Limited
Brior Industries
Boulos Group of Companies
African Cotton Industries Ltd.
$1,675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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