Mexico Toilet Paper Market 2025

Forecasted to grow at a moderate pace, the Mexico toilet paper market size is expected to reach USD 4,094.0 million by 2030, up from USD 2,454.6 million in 2024, resulting in a CAGR of 8.9%. A key driver is the rapid urbanization and rising disposable incomes. As more people move to urban areas and experience improved living standards, there is an increasing shift towards modern hygiene practices, including the use of toilet paper. This urban migration is expanding the market, particularly in metropolitan regions where consumers are more likely to adopt Western-style hygiene products.

Another significant factor is the growing awareness of health and hygiene, especially following the COVID-19 pandemic. Mexico consumers are placing greater emphasis on cleanliness and sanitation, leading to higher demand for quality toilet paper that offers both comfort and hygiene. This heightened focus on personal and household hygiene is accelerating the adoption of toilet paper, even in regions where it was previously underutilized.

The report aims to deliver comprehensive data on the Mexico toilet paper market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by type and distribution channel.

Market Segmentation

The Mexico toilet paper market is classified into the following segments:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others

The Mexico toilet paper market is segmented by type and distribution channel. By type, the market is categorized into at-home, and away from home (AFH). Distribution channel segments are divided into convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

The competitive landscape of the toilet paper industry has been thoroughly analyzed, highlighting key players such as Kimberly-Clark Corporation, Fabricas de Papel Potosi S.A. de C.V., Essity AB and Empresas CMPC S.A. (Softys S.A.). This analysis offers a comprehensive overview of the main players in the toilet paper market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Mexico toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Mexico toilet paper market: type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Mexico toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Mexico toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Mexico Toilet Paper Market – Type Analysis
Mexico Toilet Paper Market – Distribution Channel Analysis
Company Shares Analysis
Kimberly-Clark Corporation
Fabricas de Papel Potosi S.A. de C.V.
Essity AB
Empresas CMPC S.A. (Softys S.A.)
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Mexico Toilet Paper Market 2020-2030
Chart Mexico Toilet Paper Market, Net Growth, 2020-2030
Chart Mexico Toilet Paper Market, Growth Rates, 2020-2030
Table Mexico Toilet Paper Market by Type, 2020-2030
Chart Mexico Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Mexico Toilet Paper Market by Type, 2020-2030
Table Mexico Toilet Paper Market by Distribution Channel, 2020-2030
Chart Mexico Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Mexico Toilet Paper Market by Distribution Channel, 2020-2030
Table Mexico Toilet Paper Market Share (%), by Companies, 2020-2024
Chart Mexico Toilet Paper Market, by Companies, 2024
Table Mexico Toilet Paper Market Share (%), by Brands, 2020-2024
Chart Mexico Toilet Paper Market, by Brands, 2024
Table Mexico – Population (Millions) and Forecast
Table Mexico – Consumer Price Index (CPI) and Forecast
Table Mexico – Gross Domestic Product and Forecast
Table Mexico Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Mexico Toilet Paper Market: Consumption per Capita (Population)

Companies Mentioned

Kimberly-Clark Corporation
Fabricas de Papel Potosi S.A. de C.V.
Essity AB
Empresas CMPC S.A. (Softys S.A.)