In 2023, the toilet paper market in Mexico stood at USD 2,455 million. Recording a CAGR of 8.9% from 2024 to 2029, the worth is projected to reach ~USD 4,094 million by 2029, according to the latest market data. A key driver is the rapid urbanization and rising disposable incomes. As more people move to urban areas and experience improved living standards, there is an increasing shift towards modern hygiene practices, including the use of toilet paper. This urban migration is expanding the market, particularly in metropolitan regions where consumers are more likely to adopt Western-style hygiene products.
Another significant factor is the growing awareness of health and hygiene, especially following the COVID-19 pandemic. Mexico consumers are placing greater emphasis on cleanliness and sanitation, leading to higher demand for quality toilet paper that offers both comfort and hygiene. This heightened focus on personal and household hygiene is accelerating the adoption of toilet paper, even in regions where it was previously underutilized.
The report offers a comprehensive evaluation of the Mexico toilet paper market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as application, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the toilet paper industry.
Market Segmentation
The toilet paper market in Mexico is classified into the following segments:
Application: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others
The Mexico toilet paper market is segmented on the basis of application, and distribution channel. By application, the toilet paper market in Mexico has been segmented into at-home, and away from home (AFH). Based upon distribution channel, the toilet paper market in Mexico is categorized into convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players Kimberly-Clark Corporation, Fabricas de Papel Potosi S.A. de C.V., Essity AB, Empresas CMPC S.A. (Softys S.A.).
The report presents a detailed analysis of the Mexico toilet paper market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Mexico toilet paper market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Mexico toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Mexico toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewMexico toilet paper market – application analysis
Mexico toilet paper market – distribution channel analysis
Key players and market share
– Kimberly-Clark Corporation
– Fabricas de Papel Potosi S.A. de C.V.
– Essity AB
– Empresas CMPC S.A. (Softys S.A.)
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Mexico toilet paper market 2019-2029
Chart Mexico toilet paper market, net growth, 2019-2029
Chart Mexico toilet paper market, growth rates, 2019-2029
Table Mexico toilet paper market by application, 2019-2029
Chart Mexico toilet paper market by application, CAGR historic and forecast, 2019-2029
Chart Mexico toilet paper market by application, 2019-2029
Table Mexico toilet paper market by distribution channel, 2019-2029
Chart Mexico toilet paper market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Mexico toilet paper market by distribution channel, 2019-2029
Table Mexico toilet paper market share (%), by companies, 2019-2023
Chart Mexico toilet paper market, by companies, 2023
Table Mexico toilet paper market share (%), by brands, 2019-2023
Chart Mexico toilet paper market, by brands, 2023
Table Mexico – population (millions) and forecast
Table Mexico – consumer price index (CPI) and forecast
Table Mexico – gross domestic product and forecast
Table Mexico toilet paper market: spend as a proportion of GDP (%)
Table Mexico toilet paper market: consumption per capita (population)