The toilet paper in Kenya market is expected to increase by USD 55.8 million, at a compound annual growth rate (CAGR) of 7.6% from 2024 to 2029, according to the latest edition of the Toilet Paper Market in Kenya Report. The Kenya Toilet Paper market is influenced by several key drivers that are shaping consumer behavior and market dynamics. One of the foremost factors is the rising consumer awareness around hygiene and health. As consumers place greater emphasis on cleanliness, there is an increased demand for high-quality toilet paper that ensures superior hygiene. This trend has been further accelerated by the lingering effects of the COVID-19 pandemic, which heightened the focus on personal and household cleanliness.
Another significant driver is the growing urbanization and changing lifestyles in Kenya. As more people migrate to urban areas, the demand for convenient and accessible household products, including toilet paper, has surged. This urban shift is also leading to an increase in disposable incomes, allowing consumers to opt for premium and branded products, further fueling market growth.
Additionally, the influence of economic factors, such as fluctuations in currency and inflation, is shaping the market. Consumers are becoming more price-sensitive, prompting them to seek value-for-money options. This economic backdrop is driving competition among local and international brands to offer cost-effective yet high-quality products, influencing purchasing decisions and market trends.
This report provides a thorough assessment of the Kenya toilet paper industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like application, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the toilet paper industry.
Market Segmentation
The toilet paper market in Kenya is categorized into the following segments:
Application: at-home, away from home (AFH)
Distribution channel: supermarkets and hypermarkets, small grocery stores, e-commerce, others
The Kenya toilet paper market is segmented on the basis of application, and distribution channel. By application, the toilet paper market in Kenya has been segmented into at-home, and away from home (AFH). Based upon distribution channel, the toilet paper market in Kenya is categorized into supermarkets and hypermarkets, small grocery stores, e-commerce, and others.
Competitive Landscape
The Kenya toilet paper market is highly competitive. As of 2023, the major players in the Kenya toilet paper market were Tissue Kenya Limited, Royal Converters Limited, Kimberly-Clark Corporation, Jubilee Tissue Industries Limited, Essity AB, Chandaria Industries Limited, African Cotton Industries Ltd.
This report provides a comprehensive analysis of the key players in the Kenya toilet paper market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
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Obtain precise statistical data and forecasts for the Kenya toilet paper market.
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Gain deep insights into the dynamics of the Kenya toilet paper market.
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Anticipate the future trajectory of the Kenya toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewKenya toilet paper market – application analysis
Kenya toilet paper market – distribution channel analysis
Key players and market share
– Tissue Kenya Limited
– Royal Converters Limited
– Kimberly-Clark Corporation
– Jubilee Tissue Industries Limited
– Essity AB
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Kenya toilet paper market 2019-2029
Chart Kenya toilet paper market, net growth, 2019-2029
Chart Kenya toilet paper market, growth rates, 2019-2029
Table Kenya toilet paper market by application, 2019-2029
Chart Kenya toilet paper market by application, CAGR historic and forecast, 2019-2029
Chart Kenya toilet paper market by application, 2019-2029
Table Kenya toilet paper market by distribution channel, 2019-2029
Chart Kenya toilet paper market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kenya toilet paper market by distribution channel, 2019-2029
Table Kenya toilet paper market share (%), by companies, 2019-2023
Chart Kenya toilet paper market, by companies, 2023
Table Kenya toilet paper market share (%), by brands, 2019-2023
Chart Kenya toilet paper market, by brands, 2023
Table Kenya – population (millions) and forecast
Table Kenya – consumer price index (CPI) and forecast
Table Kenya – gross domestic product and forecast
Table Kenya toilet paper market: spend as a proportion of GDP (%)
Table Kenya toilet paper market: consumption per capita (population)