According to the latest estimates, the toilet paper in Japan market size is expected to increase from USD 2,254 million in 2023 to USD 2,554 million by 2029, garnering a CAGR of 2.1% over the evaluated period. In the Japan Toilet Paper market, several key factors are driving consumer demand and shaping the competitive landscape. One of the primary drivers is the premiumization trend in the market. With a high standard of living and disposable income, Japan consumers are willing to pay a premium for high-quality, soft, and durable toilet paper. This preference for premium products is fueling demand for multi-ply and luxury options that offer superior comfort, driving market growth and encouraging brands to differentiate themselves through quality.
Additionally, the rise of digital retail and e-commerce is reshaping purchasing behaviors in Japan. The convenience of online shopping, especially for bulk purchases, is increasingly appealing to consumers. This shift towards digital channels is leading to heightened competition among brands and retailers to optimize their online offerings and delivery services, further influencing market dynamics.
The report delivers an in-depth analysis of the Japan toilet paper industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like application, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the toilet paper market.
Market Segmentation
The following outlines the segmentation of the toilet paper market in Japan:
Application: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, others
The Japan toilet paper market is segmented on the basis of application, and distribution channel. On the basis of application, the toilet paper market in Japan has been segmented into at-home, and away from home (AFH). By distribution channel, the toilet paper market in Japan has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
Some of the leading companies operating in the market are Oji Paper Co. Ltd., Kimberly-Clark Corporation, Daio Paper Corporation.
This report delivers an in-depth breakdown of key players within the Japan toilet paper market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Japan toilet paper market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Japan toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Japan toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewJapan toilet paper market – application analysis
Japan toilet paper market – distribution channel analysis
Key players and market share
– Oji Paper Co., Ltd.
– Kimberly-Clark Corporation
– Daio Paper Corporation
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Japan toilet paper market 2019-2029
Chart Japan toilet paper market, net growth, 2019-2029
Chart Japan toilet paper market, growth rates, 2019-2029
Table Japan toilet paper market by application, 2019-2029
Chart Japan toilet paper market by application, CAGR historic and forecast, 2019-2029
Chart Japan toilet paper market by application, 2019-2029
Table Japan toilet paper market by distribution channel, 2019-2029
Chart Japan toilet paper market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Japan toilet paper market by distribution channel, 2019-2029
Table Japan toilet paper market share (%), by companies, 2019-2023
Chart Japan toilet paper market, by companies, 2023
Table Japan toilet paper market share (%), by brands, 2019-2023
Chart Japan toilet paper market, by brands, 2023
Table Japan – population (millions) and forecast
Table Japan – consumer price index (CPI) and forecast
Table Japan – gross domestic product and forecast
Table Japan toilet paper market: spend as a proportion of GDP (%)
Table Japan toilet paper market: consumption per capita (population)