According to latest analysis, the toilet paper in Italy market was USD 1,320 million in 2023 and is expected to reach USD 2,060 million in 2029 and register a CAGR of 7.7% during the forecast period, 2024-2029. In the Italy Toilet Paper market, several key factors are driving demand and shaping industry trends. A primary driver is the influence of high standard of living and disposable income levels. Italy consumers are willing to pay a premium for quality, and this extends to household essentials like toilet paper. There is a growing market for ultra-soft, multi-ply products that offer superior comfort and performance, reflecting the country’s overall trend towards premiumization across consumer goods.
Additionally, the robust e-commerce infrastructure in Italy is playing a crucial role in shaping the market. With the convenience of online shopping, consumers are increasingly purchasing toilet paper in bulk through digital platforms, which has led to a shift in retail strategies and heightened competition among both traditional retailers and online vendors. This trend is driving market dynamics towards greater accessibility and consumer convenience.
This report presents a detailed overview of the Italy toilet paper industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like application, and distribution channel. This detailed analysis supports the identification of growth opportunities within the toilet paper industry.
Market Segmentation
The toilet paper market in Italy is structured as follows:
Application: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others
The Italy toilet paper market is segmented on the basis of application, and distribution channel. On the basis of application, the toilet paper market in Italy has been segmented into at-home, and away from home (AFH). By distribution channel, the toilet paper market in Italy has been segmented into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
The leading players in the toilet paper market include WEPA Deutschland GmbH & Co. KG, Sofidel S.p.A., LUCART GROUP, Kimberly-Clark Corporation, Industrie Cartarie Tronchetti S.p.A., Essity AB.
This report provides a thorough assessment of the Italy toilet paper market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Italy toilet paper market.
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Gain deep insights into the dynamics of the Italy toilet paper market.
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Anticipate the future trajectory of the Italy toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewItaly toilet paper market – application analysis
Italy toilet paper market – distribution channel analysis
Key players and market share
– WEPA Deutschland GmbH & Co. KG
– Sofidel S.p.A.
– LUCART GROUP
– Kimberly-Clark Corporation
– Industrie Cartarie Tronchetti S.p.A.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Italy toilet paper market 2019-2029
Chart Italy toilet paper market, net growth, 2019-2029
Chart Italy toilet paper market, growth rates, 2019-2029
Table Italy toilet paper market by application, 2019-2029
Chart Italy toilet paper market by application, CAGR historic and forecast, 2019-2029
Chart Italy toilet paper market by application, 2019-2029
Table Italy toilet paper market by distribution channel, 2019-2029
Chart Italy toilet paper market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Italy toilet paper market by distribution channel, 2019-2029
Table Italy toilet paper market share (%), by companies, 2019-2023
Chart Italy toilet paper market, by companies, 2023
Table Italy toilet paper market share (%), by brands, 2019-2023
Chart Italy toilet paper market, by brands, 2023
Table Italy – population (millions) and forecast
Table Italy – consumer price index (CPI) and forecast
Table Italy – gross domestic product and forecast
Table Italy toilet paper market: spend as a proportion of GDP (%)
Table Italy toilet paper market: consumption per capita (population)