The toilet paper in Hungary market is expected to increase by USD 92.2 million, at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2029, according to the latest edition of the Toilet Paper Market in Hungary Report. In the Hungary Toilet Paper market, several key drivers are influencing growth and shaping consumer demand. A primary factor is the gradual urbanization and economic development in the country. As more people move to urban areas and experience improved living standards, there is an increasing adoption of modern hygiene products, including toilet paper. This urban migration is expanding the market, particularly as middle-class consumers place greater emphasis on convenience and cleanliness in their daily routines.
Another significant driver is the rising awareness of hygiene and health, accelerated by the COVID-19 pandemic. Public health campaigns and an overall heightened focus on sanitation have led to a growing demand for hygiene products, including toilet paper, across a broader demographic. This awareness is helping to shift traditional preferences and increase market penetration, particularly in urban and semi-urban regions.
Additionally, the expansion of retail infrastructure, especially with the growth of supermarkets and convenience stores, is enhancing product availability in Hungary. As more modern retail channels emerge, consumers are gaining easier access to toilet paper products, driving competition among local and international brands. This increased availability is contributing to market growth and offering consumers a wider range of product choices at different price points.
This report provides a thorough assessment of the Hungary toilet paper industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like application, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the toilet paper industry.
Market Segmentation
The toilet paper market in Hungary is categorized into the following segments:
Application: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others
The Hungary toilet paper market is segmented on the basis of application, and distribution channel. On the basis of application, the toilet paper market in Hungary has been segmented into at-home, and away from home (AFH). By distribution channel, the toilet paper market in Hungary has been segmented into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
As of 2023, the major players in the Hungary toilet paper market were Vajda Papir Kft., Sofidel S.p.A., Metsa Group, Magyar Piszke Papir Kft., Essity AB.
This report provides a comprehensive analysis of the key players in the Hungary toilet paper market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Hungary toilet paper market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Hungary toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Hungary toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewHungary toilet paper market – application analysis
Hungary toilet paper market – distribution channel analysis
Key players and market share
– Vajda Papir Kft.
– Sofidel S.p.A.
– Metsa Group
– Magyar Piszke Papir Kft.
– Essity AB
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Hungary toilet paper market 2019-2029
Chart Hungary toilet paper market, net growth, 2019-2029
Chart Hungary toilet paper market, growth rates, 2019-2029
Table Hungary toilet paper market by application, 2019-2029
Chart Hungary toilet paper market by application, CAGR historic and forecast, 2019-2029
Chart Hungary toilet paper market by application, 2019-2029
Table Hungary toilet paper market by distribution channel, 2019-2029
Chart Hungary toilet paper market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Hungary toilet paper market by distribution channel, 2019-2029
Table Hungary toilet paper market share (%), by companies, 2019-2023
Chart Hungary toilet paper market, by companies, 2023
Table Hungary toilet paper market share (%), by brands, 2019-2023
Chart Hungary toilet paper market, by brands, 2023
Table Hungary – population (millions) and forecast
Table Hungary – consumer price index (CPI) and forecast
Table Hungary – gross domestic product and forecast
Table Hungary toilet paper market: spend as a proportion of GDP (%)
Table Hungary toilet paper market: consumption per capita (population)