China Toilet Paper Market 2025$425.0
In 2024, China’s toilet paper market faced a challenging environment amid the country’s slow post-pandemic economic recovery. Consumer confidence remained subdued as households grappled with financial uncertainties, leading to restrained spending across various consumer goods categories. The rising cost of international wood pulp placed additional pressure on manufacturers, resulting in higher retail prices for toilet paper. This price inflation, combined with cautious consumer spending, weighed on overall demand. However, as an essential commodity, toilet paper demonstrated resilience, with its non-discretionary nature supporting continued market stability despite broader economic headwinds.
The category also encountered increasing competition from wet toilet tissues, which, while still having relatively low penetration compared to traditional toilet paper, gained traction among certain consumer segments. The appeal of a more thorough cleansing experience attracted growing interest, particularly among younger and urban consumers. However, the cost of daily wet tissue usage remained a key deterrent for most households, especially in an economic climate where discretionary spending was being carefully managed.
Despite these challenges, the long-term growth prospects of the toilet paper market remained intact, supported by evolving hygiene habits, urbanization, and premiumization trends. Consumers increasingly sought higher-quality products, including those with enhanced softness, multi-layer structures, and eco-friendly attributes. Meanwhile, retail channels continued to evolve, with e-commerce playing an increasingly important role in distribution. Platforms such as JD.com and Tmall enabled wider product accessibility, often offering bulk purchasing options and promotional incentives to drive consumer engagement.
Providing a strategic perspective on the China toilet paper market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining type and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.
Market Segmentation
The China toilet paper market is classified into the following segments:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others
The China market for toilet paper is divided based on type and distribution channel. By type, the market includes at-home, and away from home (AFH). Distribution channel categories include convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
The toilet paper market is characterized by dominance from key players such as Yuen Foong Yu Paper Enterprise Co. Ltd., Sichuan Lampure Daily Commodity Co. Ltd., Sichuan Huanlong New Material Co. Ltd. (BABO), SHANGHAI CIMIC CO. LTD., Shandong Tranlin Group Co. Ltd., Shandong Sun Holdings Group Co. Ltd., Kimberly-Clark Corporation, Hengan International Group Company Limited, Essity AB, C&S Paper Co. Ltd. and Asia Pulp & Paper Company Ltd. (APP).
This analysis offers a comprehensive overview of the main players in the toilet paper market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the China toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the China toilet paper market: type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the China toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the China toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
China Toilet Paper Market – Type Analysis
China Toilet Paper Market – Distribution Channel Analysis
Company Shares Analysis
Yuen Foong Yu Paper Enterprise Co., Ltd.
Sichuan Lampure Daily Commodity Co., Ltd.
Sichuan Huanlong New Material Co., Ltd. (BABO)
SHANGHAI CIMIC CO., LTD.
Shandong Tranlin Group Co., Ltd.
Shandong Sun Holdings Group Co., Ltd.
Kimberly-Clark Corporation
Hengan International Group Company Limited
Essity AB
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table China Toilet Paper Market 2020-2030
Chart China Toilet Paper Market, Net Growth, 2020-2030
Chart China Toilet Paper Market, Growth Rates, 2020-2030
Table China Toilet Paper Market by Type, 2020-2030
Chart China Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart China Toilet Paper Market by Type, 2020-2030
Table China Toilet Paper Market by Distribution Channel, 2020-2030
Chart China Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart China Toilet Paper Market by Distribution Channel, 2020-2030
Table China Toilet Paper Market Share (%), by Companies, 2020-2024
Chart China Toilet Paper Market, by Companies, 2024
Table China Toilet Paper Market Share (%), by Brands, 2020-2024
Chart China Toilet Paper Market, by Brands, 2024
Table China – Population (Millions) and Forecast
Table China – Consumer Price Index (CPI) and Forecast
Table China – Gross Domestic Product and Forecast
Table China Toilet Paper Market: Spend as a Proportion of GDP (%)
Table China Toilet Paper Market: Consumption per Capita (Population)
Companies Mentioned
Yuen Foong Yu Paper Enterprise Co., Ltd.
Sichuan Lampure Daily Commodity Co., Ltd.
Sichuan Huanlong New Material Co., Ltd. (BABO)
SHANGHAI CIMIC CO., LTD.
Shandong Tranlin Group Co., Ltd.
Shandong Sun Holdings Group Co., Ltd.
Kimberly-Clark Corporation
Hengan International Group Company Limited
Essity AB
C&S Paper Co., Ltd.
Asia Pulp & Paper Company Ltd. (APP)
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
Frequently Asked Questions
How long does the delivery take?
Items purchased for online delivery are normally delivered with in 8 business hours.
Is there a discount for multiple purchases?
Discounts are available when purchasing 2+ reports. For more information, get in touch and we can explain these with you directly.
Do you offer a discount for nonprofits?
We offer students/faculty members a special education discount of up to 30%. Get in touch through our contact form to get started.
What forms of payment do you accept?
StrategyHelix offers a secure credit card payment process. For online orders we accept any major credit card and Paypal. StrategyHelix does not have access to your credit card information, and our site security is verified by Cybersource.