Brazil Toilet Paper Market 2025

The Brazil toilet paper market is anticipated to witness significant growth, with an expected uptick of USD 1.3 billion, equating to a CAGR of about 6.7% in the coming years. A key driver is the rapid urbanization and rising disposable incomes. As more people move to urban areas and experience improved living standards, there is an increasing shift towards modern hygiene practices, including the use of toilet paper. This urban migration is expanding the market, particularly in metropolitan regions where consumers are more likely to adopt Western-style hygiene products.

Another significant factor is the growing awareness of health and hygiene, especially following the COVID-19 pandemic. Brazil consumers are placing greater emphasis on cleanliness and sanitation, leading to higher demand for quality toilet paper that offers both comfort and hygiene. This heightened focus on personal and household hygiene is accelerating the adoption of toilet paper, even in regions where it was previously underutilized.

This report presents a thorough analysis and future outlook for the Brazil toilet paper market, covering historical data from 2020 to 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as type and distribution channel, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.

Market Segmentation

The Brazil toilet paper market is structured as follows:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others

The Brazil toilet paper market is categorized by type and distribution channel. By type, the market features at-home, and away from home (AFH). Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

Prominent companies operating within the market comprise Suzano Papel e Celulose S.A., Mili S/A, Manikraft Guaianazes Industria de Celulose e Papel Ltda., Kimberly-Clark Corporation, Empresas CMPC S.A. (Softys S.A.), Damapel Industria Comercio e Distribuicao de Papeis Ltda, Daio Paper Corporation, CVG – Companhia Volta Grande de Papel, Copapa – Cia Paduana de Papeis, Cia Canoinhas de Papel and Braswell Papel e Celulose Ltda.

The report provides a detailed assessment of prominent companies within the toilet paper market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Brazil toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Brazil toilet paper market: type and distribution channel.
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Gain deep insights into the dynamics of the Brazil toilet paper market.
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Anticipate the future trajectory of the Brazil toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Brazil Toilet Paper Market – Type Analysis
Brazil Toilet Paper Market – Distribution Channel Analysis
Company Shares Analysis
Suzano Papel e Celulose S.A.
Mili S/A
Manikraft Guaianazes Industria de Celulose e Papel Ltda.
Kimberly-Clark Corporation
Empresas CMPC S.A. (Softys S.A.)
Damapel Industria Comercio e Distribuicao de Papeis Ltda
Daio Paper Corporation
CVG – Companhia Volta Grande de Papel
Copapa – Cia Paduana de Papeis
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Brazil Toilet Paper Market 2020-2030
Chart Brazil Toilet Paper Market, Net Growth, 2020-2030
Chart Brazil Toilet Paper Market, Growth Rates, 2020-2030
Table Brazil Toilet Paper Market by Type, 2020-2030
Chart Brazil Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Brazil Toilet Paper Market by Type, 2020-2030
Table Brazil Toilet Paper Market by Distribution Channel, 2020-2030
Chart Brazil Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Brazil Toilet Paper Market by Distribution Channel, 2020-2030
Table Brazil Toilet Paper Market Share (%), by Companies, 2020-2024
Chart Brazil Toilet Paper Market, by Companies, 2024
Table Brazil Toilet Paper Market Share (%), by Brands, 2020-2024
Chart Brazil Toilet Paper Market, by Brands, 2024
Table Brazil – Population (Millions) and Forecast
Table Brazil – Consumer Price Index (CPI) and Forecast
Table Brazil – Gross Domestic Product and Forecast
Table Brazil Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Brazil Toilet Paper Market: Consumption per Capita (Population)

Companies Mentioned

Suzano Papel e Celulose S.A.
Mili S/A
Manikraft Guaianazes Industria de Celulose e Papel Ltda.
Kimberly-Clark Corporation
Empresas CMPC S.A. (Softys S.A.)
Damapel Industria Comercio e Distribuicao de Papeis Ltda
Daio Paper Corporation
CVG – Companhia Volta Grande de Papel
Copapa – Cia Paduana de Papeis
Cia Canoinhas de Papel
Braswell Papel e Celulose Ltda