According to the latest data, the market size of the toilet paper industry in Brazil is expected to rise by USD 1.3 billion with a CAGR of 6.7% by the end of 2029. A key driver is the rapid urbanization and rising disposable incomes. As more people move to urban areas and experience improved living standards, there is an increasing shift towards modern hygiene practices, including the use of toilet paper. This urban migration is expanding the market, particularly in metropolitan regions where consumers are more likely to adopt Western-style hygiene products.
Another significant factor is the growing awareness of health and hygiene, especially following the COVID-19 pandemic. Brazil consumers are placing greater emphasis on cleanliness and sanitation, leading to higher demand for quality toilet paper that offers both comfort and hygiene. This heightened focus on personal and household hygiene is accelerating the adoption of toilet paper, even in regions where it was previously underutilized.
This report presents a detailed overview of the Brazil toilet paper industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like application, and distribution channel. This detailed analysis supports the identification of growth opportunities within the toilet paper industry.
Market Segmentation
The toilet paper market in Brazil is structured as follows:
Application: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others
The Brazil toilet paper market is segmented on the basis of application, and distribution channel. By application, the toilet paper market in Brazil has been segmented into at-home, and away from home (AFH). Based upon distribution channel, the toilet paper market in Brazil is categorized into convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
The Brazil toilet paper market is highly competitive. The leading players in the toilet paper market include Suzano Papel e Celulose S.A., Mili S/A, Manikraft Guaianazes Industria de Celulose e Papel Ltda., Kimberly-Clark Corporation, Empresas CMPC S.A. (Softys S.A.), Damapel Industria Comercio e Distribuicao de Papeis Ltda, Daio Paper Corporation, CVG – Companhia Volta Grande de Papel, Copapa – Cia Paduana de Papeis, Cia Canoinhas de Papel, Braswell Papel e Celulose Ltda.
This report provides a thorough assessment of the Brazil toilet paper market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Brazil toilet paper market.
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Gain deep insights into the dynamics of the Brazil toilet paper market.
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Anticipate the future trajectory of the Brazil toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewBrazil toilet paper market – application analysis
Brazil toilet paper market – distribution channel analysis
Key players and market share
– Suzano Papel e Celulose S.A.
– Mili S/A
– Manikraft Guaianazes Industria de Celulose e Papel Ltda.
– Kimberly-Clark Corporation
– Empresas CMPC S.A. (Softys S.A.)
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Brazil toilet paper market 2019-2029
Chart Brazil toilet paper market, net growth, 2019-2029
Chart Brazil toilet paper market, growth rates, 2019-2029
Table Brazil toilet paper market by application, 2019-2029
Chart Brazil toilet paper market by application, CAGR historic and forecast, 2019-2029
Chart Brazil toilet paper market by application, 2019-2029
Table Brazil toilet paper market by distribution channel, 2019-2029
Chart Brazil toilet paper market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Brazil toilet paper market by distribution channel, 2019-2029
Table Brazil toilet paper market share (%), by companies, 2019-2023
Chart Brazil toilet paper market, by companies, 2023
Table Brazil toilet paper market share (%), by brands, 2019-2023
Chart Brazil toilet paper market, by brands, 2023
Table Brazil – population (millions) and forecast
Table Brazil – consumer price index (CPI) and forecast
Table Brazil – gross domestic product and forecast
Table Brazil toilet paper market: spend as a proportion of GDP (%)
Table Brazil toilet paper market: consumption per capita (population)