
Projected growth in the Asia Pacific toilet paper market includes an incremental increase of USD 8.7 billion, with a CAGR of nearly 4.7% through 2030. The Asia Pacific Toilet Paper market is being propelled by several key drivers. Foremost among these is the region’s rapid urbanization and rising disposable incomes, particularly in emerging economies such as China, India, and Southeast Asia. As urban populations grow and living standards improve, there is a marked shift toward modern hygiene practices, including increased usage of toilet paper. This trend is driving strong demand across urban centers, as consumers seek products that offer both hygiene and convenience.
Another critical factor is the growing awareness of health and hygiene, significantly heightened by the COVID-19 pandemic. Across the region, governments and health organizations have emphasized the importance of personal and household hygiene, leading to a sustained surge in demand for toilet paper and other hygiene products. This shift in consumer priorities has expanded market penetration in countries where traditional alternatives were previously more common.
Furthermore, the rapid growth of e-commerce platforms and modern retail channels is playing a transformative role in the market. As online shopping gains popularity across Asia Pacific, consumers are enjoying easier access to a wider variety of toilet paper products. This shift is intensifying competition among local and international brands, prompting innovations in product offerings and distribution strategies, which in turn is driving market expansion across the region.
The report delivers a comprehensive dataset on the Asia Pacific toilet paper market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by type, distribution channel and country.
Market Segmentation
The Asia Pacific toilet paper market is categorized into the following segments:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others
Country: Australia, China, India, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam, others
The Asia Pacific toilet paper market is categorized by type, distribution channel and country. By type, the market includes at-home, and away from home (AFH). Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others. Geographically, the market spans Australia, China, India, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam, and others.
Competitive Landscape
The Asia Pacific toilet paper market exhibits significant competition. Leading companies within the market include Yuen Foong Yu Paper Enterprise Co. Ltd., Sichuan Lampure Daily Commodity Co. Ltd., Sichuan Huanlong New Material Co. Ltd. (BABO), SHANGHAI CIMIC CO. LTD., Shandong Sun Holdings Group Co. Ltd., Sanitary Care Products Asia Inc. (SCPA), Saigon Paper JSC, PT Graha Kerindo Utama, Oji Paper Co. Ltd., NTPM Holdings Bhd, NEW TOYO PULPPY (HONG KONG) LIMITED, MSS Holdings Co. Ltd., Mirae Well Life Co. Ltd., KleanNara Co. Ltd., Kimberly-Clark Corporation, KARINA TRADING TOO, Hengan International Group Company Limited, Essity AB, Daio Paper Corporation, Cheng Loong Corporation, C&S Paper Co. Ltd., Berli Jucker Public Company Limited (BJC) and Asia Pulp & Paper Company Ltd. (APP).
This comprehensive report analyzes the performance of leading companies in the toilet paper sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Asia Pacific toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Asia Pacific toilet paper market: type, distribution channel and country.
Gain deep insights into the dynamics of the Asia Pacific toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Asia Pacific toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Asia Pacific Toilet Paper Market – Type Analysis
Asia Pacific Toilet Paper Market – Distribution Channel Analysis
Asia Pacific Toilet Paper Market – Country Analysis
Company Shares Analysis
Yuen Foong Yu Paper Enterprise Co., Ltd.
Sichuan Lampure Daily Commodity Co., Ltd.
Sichuan Huanlong New Material Co., Ltd. (BABO)
SHANGHAI CIMIC CO., LTD.
Shandong Sun Holdings Group Co., Ltd.
Sanitary Care Products Asia, Inc. (SCPA)
Saigon Paper JSC
PT Graha Kerindo Utama
Oji Paper Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Asia Pacific Toilet Paper Market 2020-2030
Chart Asia Pacific Toilet Paper Market, Net Growth, 2020-2030
Chart Asia Pacific Toilet Paper Market, Growth Rates, 2020-2030
Table Asia Pacific Toilet Paper Market by Type, 2020-2030
Chart Asia Pacific Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Toilet Paper Market by Type, 2020-2030
Table Asia Pacific Toilet Paper Market by Distribution Channel, 2020-2030
Chart Asia Pacific Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Toilet Paper Market by Distribution Channel, 2020-2030
Table Asia Pacific Toilet Paper Market by Country, 2020-2030
Chart Asia Pacific Toilet Paper Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Toilet Paper Market by Country, 2020-2030
Table Asia Pacific Toilet Paper Market Share (%), by Companies, 2020-2024
Chart Asia Pacific Toilet Paper Market, by Companies, 2024
Table Asia Pacific Toilet Paper Market Share (%), by Brands, 2020-2024
Chart Asia Pacific Toilet Paper Market, by Brands, 2024
Table Asia Pacific – Population (Millions) and Forecast
Table Asia Pacific – Consumer Price Index (CPI) and Forecast
Table Asia Pacific – Gross Domestic Product and Forecast
Table Asia Pacific Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Asia Pacific Toilet Paper Market: Consumption per Capita (Population)
Companies Mentioned
Yuen Foong Yu Paper Enterprise Co., Ltd.
Sichuan Lampure Daily Commodity Co., Ltd.
Sichuan Huanlong New Material Co., Ltd. (BABO)
SHANGHAI CIMIC CO., LTD.
Shandong Sun Holdings Group Co., Ltd.
Sanitary Care Products Asia, Inc. (SCPA)
Saigon Paper JSC
PT Graha Kerindo Utama
Oji Paper Co., Ltd.
NTPM Holdings Bhd
NEW TOYO PULPPY (HONG KONG) LIMITED
MSS Holdings Co., Ltd.
Mirae Well Life Co., Ltd.
KleanNara Co., Ltd.
Kimberly-Clark Corporation
KARINA TRADING, TOO
Hengan International Group Company Limited
Essity AB
Daio Paper Corporation
Cheng Loong Corporation
C&S Paper Co., Ltd.
Berli Jucker Public Company Limited (BJC)
Asia Pulp & Paper Company Ltd. (APP)
$1,675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
Frequently Asked Questions
How long does the delivery take?
Items purchased for online delivery are normally delivered with in 8 business hours.
Is there a discount for multiple purchases?
Discounts are available when purchasing 2+ reports. For more information, get in touch and we can explain these with you directly.
Do you offer a discount for nonprofits?
We offer students/faculty members a special education discount of up to 30%. Get in touch through our contact form to get started.
What forms of payment do you accept?
StrategyHelix offers a secure credit card payment process. For online orders we accept any major credit card and Paypal. StrategyHelix does not have access to your credit card information, and our site security is verified by Cybersource.