According to the latest data, the market size of the toilet paper industry in Asia Pacific is expected to rise by USD 8.7 billion with a CAGR of 4.7% by the end of 2029. The Asia Pacific Toilet Paper market is being propelled by several key drivers. Foremost among these is the region’s rapid urbanization and rising disposable incomes, particularly in emerging economies such as China, India, and Southeast Asia. As urban populations grow and living standards improve, there is a marked shift toward modern hygiene practices, including increased usage of toilet paper. This trend is driving strong demand across urban centers, as consumers seek products that offer both hygiene and convenience.
Another critical factor is the growing awareness of health and hygiene, significantly heightened by the COVID-19 pandemic. Across the region, governments and health organizations have emphasized the importance of personal and household hygiene, leading to a sustained surge in demand for toilet paper and other hygiene products. This shift in consumer priorities has expanded market penetration in countries where traditional alternatives were previously more common.
Furthermore, the rapid growth of e-commerce platforms and modern retail channels is playing a transformative role in the market. As online shopping gains popularity across Asia Pacific, consumers are enjoying easier access to a wider variety of toilet paper products. This shift is intensifying competition among local and international brands, prompting innovations in product offerings and distribution strategies, which in turn is driving market expansion across the region.
This report provides a thorough assessment of the Asia Pacific toilet paper industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like application, distribution channel, and country. Through this detailed assessment, the report helps uncover the growth potential of the toilet paper industry.
Market Segmentation
The toilet paper market in Asia Pacific is categorized into the following segments:
Application: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others
Country: Australia, China, India, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam, others
The Asia Pacific toilet paper market is segmented on the basis of application, distribution channel, and country. By application, the toilet paper market in Asia Pacific has been segmented into at-home, and away from home (AFH). Based upon distribution channel, the toilet paper market in Asia Pacific is categorized into convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others. Geographically, the toilet paper market in Asia Pacific is segmented into Australia, China, India, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam, and others.
Competitive Landscape
The Asia Pacific toilet paper market is highly competitive. The toilet paper market is dominated by key players, which are Yuen Foong Yu Paper Enterprise Co. Ltd., Sichuan Lampure Daily Commodity Co. Ltd., Sichuan Huanlong New Material Co. Ltd. (BABO), SHANGHAI CIMIC CO. LTD., Shandong Sun Holdings Group Co. Ltd., Sanitary Care Products Asia Inc. (SCPA), Saigon Paper JSC, PT Graha Kerindo Utama, Oji Paper Co. Ltd., NTPM Holdings Bhd, NEW TOYO PULPPY (HONG KONG) LIMITED, MSS Holdings Co. Ltd., Mirae Well Life Co. Ltd., KleanNara Co. Ltd., Kimberly-Clark Corporation, KARINA TRADING TOO, Hengan International Group Company Limited, Essity AB, Daio Paper Corporation, Cheng Loong Corporation, C&S Paper Co. Ltd., Berli Jucker Public Company Limited (BJC), Asia Pulp & Paper Company Ltd. (APP).
This report provides a comprehensive analysis of the key players in the Asia Pacific toilet paper market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
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Obtain precise statistical data and forecasts for the Asia Pacific toilet paper market.
Gain deep insights into the dynamics of the Asia Pacific toilet paper market.
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Anticipate the future trajectory of the Asia Pacific toilet paper market with informed projections.
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Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewAsia Pacific toilet paper market – application analysis
Asia Pacific toilet paper market – distribution channel analysis
Asia Pacific toilet paper market – country analysis
Key players and market share
– Yuen Foong Yu Paper Enterprise Co., Ltd.
– Sichuan Lampure Daily Commodity Co., Ltd.
– Sichuan Huanlong New Material Co., Ltd. (BABO)
– SHANGHAI CIMIC CO., LTD.
– Shandong Sun Holdings Group Co., Ltd.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Asia Pacific toilet paper market 2019-2029
Chart Asia Pacific toilet paper market, net growth, 2019-2029
Chart Asia Pacific toilet paper market, growth rates, 2019-2029
Table Asia Pacific toilet paper market by application, 2019-2029
Chart Asia Pacific toilet paper market by application, CAGR historic and forecast, 2019-2029
Chart Asia Pacific toilet paper market by application, 2019-2029
Table Asia Pacific toilet paper market by distribution channel, 2019-2029
Chart Asia Pacific toilet paper market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Asia Pacific toilet paper market by distribution channel, 2019-2029
Table Asia Pacific toilet paper market by country, 2019-2029
Chart Asia Pacific toilet paper market by country, CAGR historic and forecast, 2019-2029
Chart Asia Pacific toilet paper market by country, 2019-2029
Table Asia Pacific toilet paper market share (%), by companies, 2019-2023
Chart Asia Pacific toilet paper market, by companies, 2023
Table Asia Pacific toilet paper market share (%), by brands, 2019-2023
Chart Asia Pacific toilet paper market, by brands, 2023
Table Asia Pacific – population (millions) and forecast
Table Asia Pacific – consumer price index (CPI) and forecast
Table Asia Pacific – gross domestic product and forecast
Table Asia Pacific toilet paper market: spend as a proportion of GDP (%)
Table Asia Pacific toilet paper market: consumption per capita (population)