Vietnam’s tea market is positioned for sustained expansion, with sales projected to reach USD 719.6 million by 2030, implying a compound annual growth rate of 6.3%. Growth is increasingly being shaped by a shift toward health-oriented consumption rather than by traditional volume-led dynamics. Tea is benefiting from its alignment with preventive wellness trends, allowing the category to capture incremental demand as consumers reassess everyday beverage choices.
Health awareness has become a central driver of product upgrading, particularly among urban young and middle-aged consumers. Demand is rising for teas positioned around added functional benefits, including weight management, skin health and hormonal balance. Innovation has been instrumental in supporting this transition, with low-calorie milk teas and similar formats successfully balancing indulgence with moderation. Fruit and herbal teas have also recorded strong momentum, appealing to younger consumers seeking flavour diversity alongside perceived health benefits, and enabling manufacturers to support higher unit prices.
The regulatory environment is expected to further reinforce this trajectory. The planned introduction of a sugar-sweetened beverage tax is set to raise retail prices for high-sugar soft drinks, accelerating substitution toward low- and no-sugar alternatives. Tea, particularly green, herbal and function-oriented variants, is well positioned to benefit from this shift, and manufacturers are increasingly framing tea as the default daily alternative to taxed sugary beverages. This policy tailwind is likely to structurally strengthen tea’s competitive position within the broader non-alcoholic drinks landscape.
At the premium end, specialty and artisanal teas are creating a parallel growth avenue. Regionally distinctive teas, often positioned around rarity, medicinal properties and strong origin narratives, are commanding elevated price points in gifting and export markets. The integration of tea tourism and origin branding is further enhancing long-term value perception. However, near-term consumption remains constrained by economic headwinds. Slower economic growth, softer labour market conditions and income pressure have heightened consumer caution, leading to reduced impulse purchases and lower frequency of out-of-home tea consumption. As a result, market growth is increasingly reliant on value creation through health-led differentiation and premium niches rather than broad-based consumption expansion.
This publication provides a data-intensive overview of the tea market in Vietnam, updated as of 2025. Spanning a decade of analysis from 2020 through 2030, the report supports evidence-based evaluations of market evolution, category shifts, and macro-level influences.
What’s Inside the Report
Annual market size figures expressed in (Tons/VND/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The following outlines the segmentation of the Vietnam tea market:
Product type – e.g., black tea, fruit and herbal tea, green tea, instant tea, others, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, metal cans, paper containers, rigid plastic packaging
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, tobacco/liquor/tea shop, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the tea industry in Vietnam, shedding light on the relative scale and market presence of major firms. Leading companies include: Cautre Export Goods Processing Joint Stock Company, Dai Gia Service Company & Trading Co., Ltd., Ecological Product JSC (ECO), Hoang Long Tea Co., Ltd., Lipton Teas and Infusions, MJF Holdings Limited, Nestle S.A., Tam Chau Tea & Coffee Co., Ltd., Vietnam National Tea JSC, Vinh Tien Co., Ltd., etc.
This report provides market share data for leading players in the overall tea market, as well as in key segments including tea, black tea, black tea bags, fruit and herbal tea, green tea, instant tea, other tea and RTD tea.
Market share analysis covered in the report:
Vietnam tea market share
Vietnam black tea market share
Vietnam black tea bags market share
Vietnam fruit and herbal tea market share
Vietnam green tea market share
Vietnam instant tea market share
Vietnam other tea market share
Vietnam RTD tea market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Vietnam Tea Market – Product Type Analysis
Vietnam Tea Market – Type Analysis
Vietnam Tea Market – Packaging Type Analysis
Vietnam Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Cautre Export Goods Processing Joint Stock Company
Dai Gia Service Company & Trading Co., Ltd.
Ecological Product JSC (ECO)
Hoang Long Tea Co., Ltd.
Lipton Teas and Infusions
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Tea Market Size 2020-2030
Chart Vietnam Tea Market, Net Growth, 2020-2030
Chart Vietnam Tea Market, Growth Rates, 2020-2030
Table Vietnam Tea Market by Product Type, 2020-2030
Chart Vietnam Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Tea Market by Product Type, 2020-2030
Table Vietnam Tea Market by Type, 2020-2030
Chart Vietnam Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Tea Market by Type, 2020-2030
Table Vietnam Tea Market by Packaging Type, 2020-2030
Chart Vietnam Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Tea Market by Packaging Type, 2020-2030
Table Vietnam Tea Market by Distribution Channel, 2020-2030
Chart Vietnam Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Tea Market by Distribution Channel, 2020-2030
Table Vietnam Tea Market Share (%), by Companies, 2020-2025
Chart Vietnam Tea Market, by Companies, 2025
Table Vietnam Tea Market Share (%), by Brands, 2020-2025
Chart Vietnam Tea Market, by Brands, 2025
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Tea Market: Spend as a Proportion of GDP (%)
Table Vietnam Tea Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this Vietnam Tea market analysis comprise:
Cautre Export Goods Processing Joint Stock Company
Dai Gia Service Company & Trading Co., Ltd.
Ecological Product JSC (ECO)
Hoang Long Tea Co., Ltd.
Lipton Teas and Infusions
MJF Holdings Limited
Nestle S.A.
Tam Chau Tea & Coffee Co., Ltd.
Vietnam National Tea JSC
Vinh Tien Co., Ltd.