The UK tea market is projected to expand from USD 1.8 billion in 2025 to USD 2.3 billion by 2030, delivering a compound annual growth rate of 5.74%. The growth profile reflects a market undergoing structural reshaping rather than simple volume expansion. Retail value is advancing steadily, while volumes continue to edge down, underscoring a transition from scale-driven consumption toward mix improvement and premium-led dynamics. Traditional black tea, long the cornerstone of the category, is gradually losing momentum as consumer preferences diversify.
Fruit and herbal infusions have emerged as the principal growth engine, demonstrating resilience in both value and volume terms. Demand is increasingly anchored in functionality and emotional resonance, with consumers gravitating toward products positioned around stress reduction, sleep support and energy balance. Matcha and other speciality teas are gaining traction, propelled by social media visibility and stronger engagement among younger cohorts. The integration of adaptogens, botanicals and mood-oriented formulations is redefining tea’s role, elevating it from a routine hot drink to a broader lifestyle proposition aligned with mental and physical wellbeing.
Innovation in format is further broadening consumption occasions. Cold-brew, sparkling and ready-to-drink variants are expanding the category’s relevance into warmer seasons and on-the-go settings, while premiumisation remains a central theme. In an environment of economic constraint, brands are leaning into “affordable indulgence,” combining nostalgic flavour cues and experiential positioning to deliver small-scale treat moments. Sustainability has become a baseline expectation, with environmentally responsible packaging, ethical sourcing and compliance upgrades embedded into competitive strategy. Private-label portfolios are capitalising on this shift, pairing price accessibility with credible sustainability claims to gain share.
Large supermarkets and hypermarkets continue to dominate distribution, benefiting from scale and assortment depth, while e-commerce penetration is rising through subscription models and direct-to-consumer channels. In foodservice, more personalised and digitally enabled experiences are attracting younger audiences and reinforcing premium perceptions. Overall, the UK tea market is evolving from a tradition-led ritual into a multi-occasion, functionally enriched and digitally influenced category, where value creation is increasingly tied to health credentials, emotional engagement and structural innovation rather than incremental volume growth.
Explore the latest trends and data points in the tea market across United Kingdom. Updated in 2025, this report provides historical benchmarks and long-term projections through 2030, covering segment dynamics and category developments.
What’s Inside the Report
Annual market size figures expressed in (Tons/GBP/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The following outlines the segmentation of the United Kingdom tea market:
Product type – e.g., black tea, fruit and herbal tea, green tea, instant tea, others, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, glass containers, paper containers
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, general merchandise stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
This report presents market share figures for top companies operating in the tea sector in United Kingdom, highlighting brand reach and competitive footprint. Notable participants include: Aimia Foods Limited, Associated British Foods plc, Bettys & Taylors Group Ltd., Dragonfly Teas Limited, East West Tea Company, LLC, Ecotone, Ideal Health Group Limited, Lipton Teas and Infusions, Only Natural Products Limited, Supreme Imports Ltd, Tata Consumer Products Ltd., Teapigs Ltd., Unilever PLC, Vivid Vitality Ltd., etc.
The report includes detailed market share analysis for major competitors across the total tea market, alongside segment-level insights covering tea, black tea, loose black tea, black tea bags, fruit and herbal tea, green tea, instant tea, other tea and RTD tea.
Market share analysis covered in the report:
United Kingdom tea market share
United Kingdom black tea market share
United Kingdom loose black tea market share
United Kingdom black tea bags market share
United Kingdom fruit and herbal tea market share
United Kingdom green tea market share
United Kingdom instant tea market share
United Kingdom other tea market share
United Kingdom RTD tea market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
United Kingdom Tea Market – Product Type Analysis
United Kingdom Tea Market – Type Analysis
United Kingdom Tea Market – Packaging Type Analysis
United Kingdom Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Aimia Foods Limited
Associated British Foods plc
Bettys & Taylors Group Ltd.
Dragonfly Teas Limited
East West Tea Company, LLC
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table United Kingdom Tea Market Size 2020-2030
Chart United Kingdom Tea Market, Net Growth, 2020-2030
Chart United Kingdom Tea Market, Growth Rates, 2020-2030
Table United Kingdom Tea Market by Product Type, 2020-2030
Chart United Kingdom Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Tea Market by Product Type, 2020-2030
Table United Kingdom Tea Market by Type, 2020-2030
Chart United Kingdom Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Tea Market by Type, 2020-2030
Table United Kingdom Tea Market by Packaging Type, 2020-2030
Chart United Kingdom Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Tea Market by Packaging Type, 2020-2030
Table United Kingdom Tea Market by Distribution Channel, 2020-2030
Chart United Kingdom Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Tea Market by Distribution Channel, 2020-2030
Table United Kingdom Tea Market Share (%), by Companies, 2020-2025
Chart United Kingdom Tea Market, by Companies, 2025
Table United Kingdom Tea Market Share (%), by Brands, 2020-2025
Chart United Kingdom Tea Market, by Brands, 2025
Table United Kingdom – Population (Millions) and Forecast
Table United Kingdom – Consumer Price Index (CPI) and Forecast
Table United Kingdom – Gross Domestic Product and Forecast
Table United Kingdom Tea Market: Spend as a Proportion of GDP (%)
Table United Kingdom Tea Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this United Kingdom Tea market report include:
Aimia Foods Limited
Associated British Foods plc
Bettys & Taylors Group Ltd.
Dragonfly Teas Limited
East West Tea Company, LLC
Ecotone
Ideal Health Group Limited
Lipton Teas and Infusions
Only Natural Products Limited
Supreme Imports Ltd
Tata Consumer Products Ltd.
Teapigs Ltd.
Unilever PLC
Vivid Vitality Ltd.