From 2025 to 2030, the Tunisia tea industry is expected to add approximately USD 0.9 million in value, reflecting a compound annual growth rate just below 0.7%. The modest headline expansion masks a market undergoing gradual normalisation following earlier supply disruptions. Import constraints that previously resulted in intermittent shortages have eased, allowing distribution systems to stabilise and restoring a more predictable supply base. This recovery has underpinned a measured rebound in demand, supported by policy adjustments and the gradual reintroduction of private distribution actors that have increased product availability and competitive diversity.
Traditional loose black tea and green tea continue to anchor the category, sustained by broad-based consumption across both urban and rural households. Their entrenched cultural role as everyday beverages provides a stable demand floor, particularly in price-sensitive segments. Green tea, in particular, has shown renewed dynamism as supply conditions improved, emerging as a structural growth lever within an otherwise mature market. Volume trends remain largely steady, with incremental value gains driven more by restored availability and selective trading patterns than by a fundamental rise in per capita consumption.
At the same time, health awareness is beginning to reshape the category mix. Fruit and herbal infusions, along with other specialty teas, are benefiting from heightened consumer attention to natural ingredients, product provenance and clearer nutritional information. Functional and plant-based positioning is gradually gaining traction, reflecting a broader shift toward preventive wellness and ingredient transparency. However, expansion beyond the current baseline will depend on genuine differentiation, including packaging upgrades, flavour innovation and stronger certification frameworks that reinforce perceptions of quality and authenticity.
The competitive landscape remains anchored by a state-led structure that prioritises price stability and nationwide coverage, ensuring accessibility across income groups. Within this framework, smaller players focused on herbal and functional niches are demonstrating relatively stronger growth, leveraging natural positioning and product variety to capture incremental value. Community-based retail continues to dominate distribution due to its deep penetration and affordability, while discount formats are expanding their footprint in response to persistent price sensitivity. Overall, Tunisia’s tea market is transitioning from a period of supply constraint to one of cautious structural optimisation, with stability and gradual premiumisation defining its near-term trajectory.
This comprehensive data report delivers authoritative insights into the tea market in Tunisia, with the latest update as of 2025. Covering historical market data from 2020 onward and forward-looking projections through 2030, this report empowers decision-makers with precise, data-driven intelligence for informed strategic planning.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Tunisia tea market is classified into the following segments:
Product type – e.g., black tea, fruit and herbal tea, green tea, instant tea, others, RTD tea
Type – e.g., conventional, organic
Distribution channel – e.g., bars and HoReCa, discounters, e-commerce, hypermarkets, small grocery stores, supermarkets, tobacco/liquor/tea shop, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The study outlines the distribution of market share among key players in the tea industry in Tunisia, offering visibility into brand dominance and market leadership. Major participants include: Ahmad Tea Ltd., Imperial Teas Group, Jenaina Sarl, Mido Food Company S.A., Office du Commerce de la Tunisie (OCT), Phytokad Lab Sarl, SPIPA – SOCIETE DE PRODUITS INDUSTRIELS DE PATISSERIE ET ALIMENTAIRES, etc.
This report provides market share data for leading players in the overall tea market, as well as in key segments including tea, black tea, fruit and herbal tea, green tea, instant tea, other tea and RTD tea.
Market share analysis covered in the report:
Tunisia tea market share
Tunisia black tea market share
Tunisia fruit and herbal tea market share
Tunisia green tea market share
Tunisia instant tea market share
Tunisia other tea market share
Tunisia RTD tea market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Tunisia Tea Market – Product Type Analysis
Tunisia Tea Market – Type Analysis
Tunisia Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Ahmad Tea Ltd.
Imperial Teas Group
Jenaina Sarl
Mido Food Company S.A.
Office du Commerce de la Tunisie (OCT)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Tunisia Tea Market Size 2020-2030
Chart Tunisia Tea Market, Net Growth, 2020-2030
Chart Tunisia Tea Market, Growth Rates, 2020-2030
Table Tunisia Tea Market by Product Type, 2020-2030
Chart Tunisia Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Tea Market by Product Type, 2020-2030
Table Tunisia Tea Market by Type, 2020-2030
Chart Tunisia Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Tea Market by Type, 2020-2030
Table Tunisia Tea Market by Distribution Channel, 2020-2030
Chart Tunisia Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Tea Market by Distribution Channel, 2020-2030
Table Tunisia Tea Market Share (%), by Companies, 2020-2025
Chart Tunisia Tea Market, by Companies, 2025
Table Tunisia Tea Market Share (%), by Brands, 2020-2025
Chart Tunisia Tea Market, by Brands, 2025
Table Tunisia – Population (Millions) and Forecast
Table Tunisia – Consumer Price Index (CPI) and Forecast
Table Tunisia – Gross Domestic Product and Forecast
Table Tunisia Tea Market: Spend as a Proportion of GDP (%)
Table Tunisia Tea Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this Tunisia Tea market analysis comprise:
Ahmad Tea Ltd.
Imperial Teas Group
Jenaina Sarl
Mido Food Company S.A.
Office du Commerce de la Tunisie (OCT)
Phytokad Lab Sarl
SPIPA – SOCIETE DE PRODUITS INDUSTRIELS DE PATISSERIE ET ALIMENTAIRES