The Thailand tea market is projected to generate an additional USD 12.0 million in value by 2030, expanding at a compound annual growth rate of 3.72% from its 2025 base. Growth is unfolding within a context of rising input costs and increasingly rational consumer behaviour, resulting in a market where price dynamics are reshaping structure more than stimulating frequency gains. Elevated import expenses, currency volatility and higher packaging and logistics costs have placed sustained pressure on retail prices, prompting consumers to gravitate toward smaller pack sizes, promotional offers and value-oriented options.
Traditional black tea in tea bag format continues to anchor baseline demand, supported by established consumption habits and its versatility in home-prepared milk tea and everyday beverages. However, incremental growth is increasingly driven by structural reallocation rather than volume expansion. Instant tea has emerged as the most dynamic segment, leveraging convenience and localised flavour innovation to attract younger and price-sensitive consumers. At the same time, premium-oriented instant variants are gradually introducing higher-income consumers to upgraded propositions, reflecting a market pattern in which mass-market innovation and incremental premiumisation coexist.
Health and functionality are becoming central competitive levers. Products positioned around clearly defined benefits such as sleep support, digestive health, detoxification and reduced caffeine are gaining traction, particularly as regulatory oversight around health claims tightens and transparency expectations increase. Green tea and herbal infusions retain growth potential underpinned by antioxidant and natural positioning, while black tea sustains demand through its cultural adaptability. Product and process innovation—ranging from improved extraction efficiency and enhanced flavour layering to refined tea bag structures and micro-ground instant formats—is aimed at elevating perceived quality without materially raising price points. Sustainability considerations are also advancing, with recyclable packaging and reduced plastic usage aligning with environmental policy objectives and consumer expectations for affordable sustainability.
Channel dynamics further illustrate the market’s transition. Hypermarkets remain foundational, serving bulk household and small business purchasing needs, while supermarkets are more closely associated with curated and higher-value offerings. E-commerce is emerging as the leading growth frontier, supported by bundled promotions, functional tea trial packs and social platform engagement that deepen penetration into niche segments. Overall, Thailand’s tea market is moving away from scale-driven competition toward a more segmented landscape defined by functional differentiation, cultural storytelling and convenience-led innovation, with future growth increasingly anchored in targeted positioning and digital channel expansion.
Designed to support strategic decision-making, this report provides a thorough analysis of the tea market in Thailand. With the latest update completed in 2025, it features key market metrics, historical developments from 2020 onward, and forecasts to 2030. Whether used for opportunity assessment, market sizing, or competitive planning, this report delivers actionable intelligence.
What’s Inside the Report
Annual market size figures expressed in (Tons/THB/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Thailand tea market is categorized into the following segments:
Product type – e.g., black tea, fruit and herbal tea, green tea, instant tea, others, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, glass containers, metal cans, paper containers
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The report provides an overview of market share among leading firms in the tea sector in Thailand, reflecting a mix of established brands and emerging competitors. Companies profiled include: Associated British Foods plc, Blue Ocean Food And Drinks Co., Ltd., China Imex Co., Ltd., Fujian Tea Import & Export Co., Ltd., Greentea Co., Ltd., Ito En, Ltd., Khaolaor Laboratories Co., Ltd., Lipton Teas and Infusions, MJF Holdings Limited, Nestle S.A., Odani Kokufun Co., Ltd., Raming Tea Co., Ltd., Siam F B Products Co., Ltd., Uey Po Kee Tea Store Co., Ltd., etc.
The report includes detailed market share analysis for major competitors across the total tea market, alongside segment-level insights covering tea, black tea, black tea bags, fruit and herbal tea, green tea, instant tea, other tea and RTD tea.
Market share analysis covered in the report:
Thailand tea market share
Thailand black tea market share
Thailand black tea bags market share
Thailand fruit and herbal tea market share
Thailand green tea market share
Thailand instant tea market share
Thailand other tea market share
Thailand RTD tea market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Thailand Tea Market – Product Type Analysis
Thailand Tea Market – Type Analysis
Thailand Tea Market – Packaging Type Analysis
Thailand Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Associated British Foods plc
Blue Ocean Food And Drinks Co., Ltd.
China Imex Co., Ltd.
Fujian Tea Import & Export Co., Ltd.
Greentea Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Thailand Tea Market Size 2020-2030
Chart Thailand Tea Market, Net Growth, 2020-2030
Chart Thailand Tea Market, Growth Rates, 2020-2030
Table Thailand Tea Market by Product Type, 2020-2030
Chart Thailand Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Tea Market by Product Type, 2020-2030
Table Thailand Tea Market by Type, 2020-2030
Chart Thailand Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Tea Market by Type, 2020-2030
Table Thailand Tea Market by Packaging Type, 2020-2030
Chart Thailand Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Tea Market by Packaging Type, 2020-2030
Table Thailand Tea Market by Distribution Channel, 2020-2030
Chart Thailand Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Thailand Tea Market by Distribution Channel, 2020-2030
Table Thailand Tea Market Share (%), by Companies, 2020-2025
Chart Thailand Tea Market, by Companies, 2025
Table Thailand Tea Market Share (%), by Brands, 2020-2025
Chart Thailand Tea Market, by Brands, 2025
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand Tea Market: Spend as a Proportion of GDP (%)
Table Thailand Tea Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Thailand Tea market report include:
Associated British Foods plc
Blue Ocean Food And Drinks Co., Ltd.
China Imex Co., Ltd.
Fujian Tea Import & Export Co., Ltd.
Greentea Co., Ltd.
Ito En, Ltd.
Khaolaor Laboratories Co., Ltd.
Lipton Teas and Infusions
MJF Holdings Limited
Nestle S.A.
Odani Kokufun Co., Ltd.
Raming Tea Co., Ltd.
Siam F B Products Co., Ltd.
Uey Po Kee Tea Store Co., Ltd.