The South Korea tea market is projected to expand by USD 100.8 million over the five years to 2030, advancing at a compound annual growth rate of 5.9%. This trajectory reflects a category benefiting from intensifying health awareness and a broader upgrade in lifestyle preferences. Both retail value and volume are rising, underscoring tea’s transition from a traditional beverage staple toward a more functional and experience-led product proposition.
Consumer demand is increasingly shaped by interest in antioxidants, lower caffeine intake and natural ingredients, driving robust growth in green tea as well as fruit and herbal infusions. The sustained popularity of matcha has amplified green tea’s momentum, reinforcing its modern, youthful and fashion-forward image through strong social media visibility. Beyond core refreshment, tea is progressively integrated into wellness narratives centred on sleep support, mood balance and detoxification, positioning function-oriented variants as a key engine of value expansion.
At the same time, sustainability considerations are becoming a more prominent differentiator. Brands are responding to rising environmental consciousness through recyclable and biodegradable packaging, aligning health positioning with responsible production practices. This convergence of wellness and sustainability is elevating the competitive bar and reshaping brand strategies within the category.
Channel dynamics are evolving in parallel. E-commerce has emerged as the dominant sales platform, leveraging convenience and broad assortment to accelerate penetration, while warehouse membership stores are expanding their footprint on the back of price competitiveness. Overall, the South Korea tea market remains highly dynamic, with growth anchored in health-driven consumption, digital channel expansion and continued product innovation. Green tea and function-focused offerings are expected to remain the primary pillars of future expansion.
A detailed, data-driven overview of the tea market in South Korea, including current market size, segmentation analysis, and forward projections to 2030. Updated in 2025, this report is ideal for market assessment, investment screening, and competitive benchmarking.
What’s Inside the Report
Annual market size figures expressed in (Tons/KRW/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The following outlines the segmentation of the South Korea tea market:
Product type – e.g., black tea, fruit and herbal tea, green tea, instant tea, others, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, glass containers, metal cans, paper containers, rigid plastic packaging
Distribution channel – e.g., bars and HoReCa, convenience stores, direct selling, e-commerce, general merchandise stores, hypermarkets, small grocery stores, supermarkets, tobacco/liquor/tea shop, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
This report presents market share figures for top companies operating in the tea sector in South Korea, highlighting brand reach and competitive footprint. Notable participants include: Amorepacific Corporation, DAMTUH Co., Ltd., Dong Suh Co., Ltd., Jardin Co., Ltd., KT&G Corporation, Lipton Teas and Infusions, Nokchawon Co., Ltd., Sempio Foods Company Ltd., Teazen Co., Ltd., etc.
The report includes detailed market share analysis for major competitors across the total tea market, alongside segment-level insights covering tea, black tea, loose black tea, black tea bags, fruit and herbal tea, green tea, instant tea, other tea and RTD tea.
Market share analysis covered in the report:
South Korea tea market share
South Korea black tea market share
South Korea loose black tea market share
South Korea black tea bags market share
South Korea fruit and herbal tea market share
South Korea green tea market share
South Korea instant tea market share
South Korea other tea market share
South Korea RTD tea market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
South Korea Tea Market – Product Type Analysis
South Korea Tea Market – Type Analysis
South Korea Tea Market – Packaging Type Analysis
South Korea Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Amorepacific Corporation
DAMTUH Co., Ltd.
Dong Suh Co., Ltd.
Jardin Co., Ltd.
KT&G Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table South Korea Tea Market Size 2020-2030
Chart South Korea Tea Market, Net Growth, 2020-2030
Chart South Korea Tea Market, Growth Rates, 2020-2030
Table South Korea Tea Market by Product Type, 2020-2030
Chart South Korea Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart South Korea Tea Market by Product Type, 2020-2030
Table South Korea Tea Market by Type, 2020-2030
Chart South Korea Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart South Korea Tea Market by Type, 2020-2030
Table South Korea Tea Market by Packaging Type, 2020-2030
Chart South Korea Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart South Korea Tea Market by Packaging Type, 2020-2030
Table South Korea Tea Market by Distribution Channel, 2020-2030
Chart South Korea Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart South Korea Tea Market by Distribution Channel, 2020-2030
Table South Korea Tea Market Share (%), by Companies, 2020-2025
Chart South Korea Tea Market, by Companies, 2025
Table South Korea Tea Market Share (%), by Brands, 2020-2025
Chart South Korea Tea Market, by Brands, 2025
Table South Korea – Population (Millions) and Forecast
Table South Korea – Consumer Price Index (CPI) and Forecast
Table South Korea – Gross Domestic Product and Forecast
Table South Korea Tea Market: Spend as a Proportion of GDP (%)
Table South Korea Tea Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this South Korea Tea market report include:
Amorepacific Corporation
DAMTUH Co., Ltd.
Dong Suh Co., Ltd.
Jardin Co., Ltd.
KT&G Corporation
Lipton Teas and Infusions
Nokchawon Co., Ltd.
Sempio Foods Company Ltd.
Teazen Co., Ltd.