Between 2025 and 2030, the Polish tea market is projected to expand at a compound annual rate of 4.1%, with value rising from USD 1,136.4 million to USD 1,389.3 million. The trajectory reflects a mature category increasingly driven by pricing dynamics and premiumisation rather than broad-based volume growth. Retail volumes have remained broadly flat, with occasional softness, underscoring a market in which value expansion is being shaped by mix improvement and unit price adjustments rather than higher consumption frequency.
Consumer preferences are shifting decisively toward quality over quantity. Demand is increasingly concentrated in products positioned around natural ingredients, clean labels and clearly articulated functional benefits. Green tea, fruit infusions and herbal blends are gradually eroding the share of traditional black tea, supported by stronger associations with antioxidant properties, immune support, digestive health and relaxation. Transparency around sourcing and ingredient provenance has become a material purchase driver, reinforcing the appeal of organic and additive-free propositions. In parallel, matcha and other premium green tea formats are being repositioned as lifestyle-oriented alternatives to coffee, combining moderate stimulation with a calmer energy profile and benefiting from social media amplification and specialist retail exposure.
Looking ahead, growth is expected to remain moderate in real terms, with further gains concentrated in higher value segments rather than mass-market expansion. Consumption frequency is unlikely to rise materially, but portfolio trading-up and flavour diversification will continue to reshape the category. Innovation is increasingly centred on functional clarity and experiential differentiation, as brands seek to justify price premiums in a price-sensitive environment.
Channel dynamics further reinforce this value-led evolution. Discount retailers retain a dominant position, leveraging scale and price competitiveness to capture traffic, while exerting margin pressure on suppliers. At the same time, health and beauty specialist outlets—though smaller in scale—are expanding more rapidly, reflecting the deepening functional orientation of demand. E-commerce continues to gain ground, offering convenient access to niche, premium and wellness-focused products. Overall, the Polish tea market is transitioning toward a more segmented and value-optimised structure, anchored in health functionality, premium positioning and increasingly diversified distribution.
This up-to-date report presents a quantitative breakdown of the tea sector in Poland. Updated in 2025, it covers historical performance from 2020 onward and forecasts through 2030. Users can access key figures, segment details, and future trajectories in one concise source.
What’s Inside the Report
Annual market size figures expressed in (Tons/PLN/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The following outlines the segmentation of the Poland tea market:
Product type – e.g., black tea, fruit and herbal tea, green tea, instant tea, others, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, metal cans, paper containers
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, hypermarkets, small grocery stores, supermarkets, tobacco/liquor/tea shop, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Updated market share data for major industry players in Poland tea market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: Ahmad Tea Ltd., Amber Spark S.A., Associated British Foods plc, Astra Coffee and More Sp. z o.o., Biofluid Wojciech Piasecki sp. j., Dary Natury Miroslaw Angielczyk, Grupa Maspex Wadowice, Herbapol Lublin S.A., Lipton Teas and Infusions, Malwa Tea Wojciech Fabisiak, MJF Holdings Limited, MOKATE SA, Oskar International Trading Sp. z o.o., Posti S.A., Sun Generation Limited, Tata Consumer Products Ltd., Teekanne GmbH & CO. kg, Ulrich Walter GmbH, Zas-Pol Sp. z o.o., etc.
This report provides market share data for leading players in the overall tea market, as well as in key segments including tea, black tea, loose black tea, black tea bags, fruit and herbal tea, green tea, instant tea, other tea and RTD tea.
Market share analysis covered in the report:
Poland tea market share
Poland black tea market share
Poland loose black tea market share
Poland black tea bags market share
Poland fruit and herbal tea market share
Poland green tea market share
Poland instant tea market share
Poland other tea market share
Poland RTD tea market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Poland Tea Market – Product Type Analysis
Poland Tea Market – Type Analysis
Poland Tea Market – Packaging Type Analysis
Poland Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Ahmad Tea Ltd.
Amber Spark S.A.
Associated British Foods plc
Astra Coffee and More Sp. z o.o.
Biofluid Wojciech Piasecki sp. j.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Poland Tea Market Size 2020-2030
Chart Poland Tea Market, Net Growth, 2020-2030
Chart Poland Tea Market, Growth Rates, 2020-2030
Table Poland Tea Market by Product Type, 2020-2030
Chart Poland Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Poland Tea Market by Product Type, 2020-2030
Table Poland Tea Market by Type, 2020-2030
Chart Poland Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Poland Tea Market by Type, 2020-2030
Table Poland Tea Market by Packaging Type, 2020-2030
Chart Poland Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Poland Tea Market by Packaging Type, 2020-2030
Table Poland Tea Market by Distribution Channel, 2020-2030
Chart Poland Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Poland Tea Market by Distribution Channel, 2020-2030
Table Poland Tea Market Share (%), by Companies, 2020-2025
Chart Poland Tea Market, by Companies, 2025
Table Poland Tea Market Share (%), by Brands, 2020-2025
Chart Poland Tea Market, by Brands, 2025
Table Poland – Population (Millions) and Forecast
Table Poland – Consumer Price Index (CPI) and Forecast
Table Poland – Gross Domestic Product and Forecast
Table Poland Tea Market: Spend as a Proportion of GDP (%)
Table Poland Tea Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this Poland Tea market analysis comprise:
Ahmad Tea Ltd.
Amber Spark S.A.
Associated British Foods plc
Astra Coffee and More Sp. z o.o.
Biofluid Wojciech Piasecki sp. j.
Dary Natury Miroslaw Angielczyk
Grupa Maspex Wadowice
Herbapol Lublin S.A.
Lipton Teas and Infusions
Malwa Tea Wojciech Fabisiak
MJF Holdings Limited
MOKATE SA
Oskar International Trading Sp. z o.o.
Posti S.A.
Sun Generation Limited
Tata Consumer Products Ltd.
Teekanne GmbH & CO. kg
Ulrich Walter GmbH
Zas-Pol Sp. z o.o.