From 2025 to 2030, the Philippines tea market is projected to generate net value gains of USD 57.1 million, corresponding to a compound annual growth rate of 6.4%. The category continues to demonstrate solid underlying demand, supported by deepening health awareness, intensified digital marketing activity and sustained promotional efforts. Growth is less a function of broad-based volume expansion and more reflective of structural upgrading within a stable consumption base.
Traditional black tea in tea bag format remains the dominant segment, underpinned by convenience and price accessibility. However, incremental momentum is increasingly concentrated in higher-value subcategories. Fruit and herbal teas, alongside green tea, are gaining traction as consumers respond to antioxidant positioning, stress-relief narratives and other functional claims. Matcha and related premium green tea formats have benefited from strong social media visibility and lifestyle branding, reinforcing a shift toward health-oriented and aspirational consumption patterns. These dynamics are driving value growth that outpaces that of more traditional formats.
In an inflationary environment, aggressive discounting, bundle promotions and online mega-sale campaigns have played a pivotal role in mitigating price sensitivity and preserving penetration. Pricing strategy has become central to maintaining volumes, particularly among cost-conscious households. Looking ahead, growth is expected to be anchored in functional differentiation, quality enhancement and deeper integration into lifestyle narratives. Digital channels are leveraging data analytics and social engagement to strengthen brand reach among younger demographics, while offline experiential events are being used to reinforce brand trust and emotional connection.
At the same time, competitive pressure from freshly prepared tea beverages in foodservice is intensifying, as tea consumption increasingly shifts toward experiential and social occasions. Retail packaged tea must therefore rely on clearer differentiation and functional innovation to defend relevance. Supermarkets remain the primary distribution channel, but e-commerce is emerging as the fastest-growing platform, supported by convenience and exclusive online promotions. Overall, the Philippines tea market is evolving from a traditional daily beverage category into a more multidimensional competitive landscape defined by health positioning, digital engagement and experiential integration.
Updated in 2025, this report delivers a full view of the tea sector in Philippines from 2020 to 2030, offering essential data for informed planning and market assessment.
What’s Inside the Report
Annual market size figures expressed in (Tons/PHP/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Philippines tea market is classified into the following segments:
Product type – e.g., black tea, fruit and herbal tea, green tea, instant tea, others, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, paper containers
Distribution channel – e.g., bars and HoReCa, convenience stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the tea sector in Philippines, with data on top-performing brands and consolidation trends. Key market participants include: Associated British Foods plc, George Steuart Teas (Pvt) Ltd., Gilamar Enterprises Inc., Gourmet Farms, Inc., Healthy Lifestyles Mfg Corp., Herbcare Corporation, Kawsek Incorporated, Lipton Teas and Infusions, Massimo Zanetti Beverage Group S.p.A., San Raphael Herbal Products Inc., Tata Consumer Products Ltd., The Hain Celestial Group, Inc., etc.
The report includes detailed market share analysis for major competitors across the total tea market, alongside segment-level insights covering tea, black tea, black tea bags, fruit and herbal tea, green tea, instant tea, other tea and RTD tea.
Market share analysis covered in the report:
Philippines tea market share
Philippines black tea market share
Philippines black tea bags market share
Philippines fruit and herbal tea market share
Philippines green tea market share
Philippines instant tea market share
Philippines other tea market share
Philippines RTD tea market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Philippines Tea Market – Product Type Analysis
Philippines Tea Market – Type Analysis
Philippines Tea Market – Packaging Type Analysis
Philippines Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Associated British Foods plc
George Steuart Teas (Pvt) Ltd.
Gilamar Enterprises Inc.
Gourmet Farms, Inc.
Healthy Lifestyles Mfg Corp.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Philippines Tea Market Size 2020-2030
Chart Philippines Tea Market, Net Growth, 2020-2030
Chart Philippines Tea Market, Growth Rates, 2020-2030
Table Philippines Tea Market by Product Type, 2020-2030
Chart Philippines Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Philippines Tea Market by Product Type, 2020-2030
Table Philippines Tea Market by Type, 2020-2030
Chart Philippines Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Philippines Tea Market by Type, 2020-2030
Table Philippines Tea Market by Packaging Type, 2020-2030
Chart Philippines Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Philippines Tea Market by Packaging Type, 2020-2030
Table Philippines Tea Market by Distribution Channel, 2020-2030
Chart Philippines Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Philippines Tea Market by Distribution Channel, 2020-2030
Table Philippines Tea Market Share (%), by Companies, 2020-2025
Chart Philippines Tea Market, by Companies, 2025
Table Philippines Tea Market Share (%), by Brands, 2020-2025
Chart Philippines Tea Market, by Brands, 2025
Table Philippines – Population (Millions) and Forecast
Table Philippines – Consumer Price Index (CPI) and Forecast
Table Philippines – Gross Domestic Product and Forecast
Table Philippines Tea Market: Spend as a Proportion of GDP (%)
Table Philippines Tea Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Philippines Tea market report include:
Associated British Foods plc
George Steuart Teas (Pvt) Ltd.
Gilamar Enterprises Inc.
Gourmet Farms, Inc.
Healthy Lifestyles Mfg Corp.
Herbcare Corporation
Kawsek Incorporated
Lipton Teas and Infusions
Massimo Zanetti Beverage Group S.p.A.
San Raphael Herbal Products Inc.
Tata Consumer Products Ltd.
The Hain Celestial Group, Inc.