The North America tea market is projected to expand from USD 9.1 billion in 2025 to approximately USD 11.0 billion by 2030, reflecting a compound annual growth rate of 3.8%. The region has entered a mature phase characterised by stable scale, structural upgrading and value-led growth. Aggregate volume momentum remains moderate, periodically constrained by elevated pricing, demographic shifts and increasingly rational consumption patterns. Retail value performance, however, demonstrates greater resilience, underpinned by premiumisation and the ongoing shift toward higher-margin, function-oriented propositions.
Health and wellbeing considerations continue to reshape demand architecture. Against a backdrop of macroeconomic uncertainty and accelerated lifestyles, consumers are placing greater emphasis on emotional balance, cognitive focus and digestive health. Tea’s associations with antioxidant properties, sleep support, stress relief and gut health are reinforcing its relevance as a daily wellness companion. Functional and herbal variants therefore stand out as structural growth engines, while traditional black tea and other mature mainstream segments face headwinds linked to limited innovation and softer engagement among younger cohorts. Emerging consumers increasingly favour artisanal positioning, visually distinctive formats and socially shareable subsegments, driving stronger penetration of green tea and innovative formats across both at-home and ready-to-drink occasions.
Product form and versatility have become central competitive differentiators. Bagged tea maintains a substantial base thanks to affordability and preparation convenience, yet cold-brew, lightly carbonated and concentrated liquid formats are gaining traction as they align with cold-consumption trends and demand for customisation. A discernible “less but better” consumption philosophy is taking hold, with consumers opting to reduce frequency while upgrading quality. This behavioural shift supports premium and personalised offerings, amplified by digital platforms that facilitate consumer education and curated selection. On the supply side, heavy reliance on imported raw materials exposes the region to trade policy shifts, tariff adjustments, climate volatility and commodity price fluctuations, sustaining cost uncertainty. These pressures are encouraging operational optimisation, technology adoption and enhanced supply-chain transparency to protect margins and ensure consistent quality.
Distribution structures are undergoing parallel transformation. E-commerce penetration continues to rise, supported by tea’s lightweight, shelf-stable characteristics and consumers’ preference for price transparency and convenience. Online channels represent the most dynamic avenue for incremental growth, particularly for niche and premium brands. Physical retail, while retaining advantages in experiential differentiation and specialist advisory services, faces mounting cost pressures and fragmented footfall. Looking ahead, expansion in the North America tea market is expected to be driven more by structural refinement than by scale expansion. Functional enhancement, sustainability credentials, digital engagement and elevated brand positioning will shape competitive advantage, while overall volume growth is likely to remain measured within a mature consumption landscape.
This data-centric report offers a comprehensive overview of the tea market in North America. Updated in 2025, it delivers detailed historical data from 2020 onward and forward-looking projections through 2030. The report enables users to understand market dynamics, evaluate segment performance, and assess future opportunities with confidence.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The North America tea market is structured as follows:
Product type – e.g., black tea, fruit and herbal tea, green tea, others, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, metal cans, paper containers, rigid plastic packaging
Distribution channel – e.g., bars and HoReCa, discounters, e-commerce, general merchandise stores, hypermarkets, small grocery stores, supermarkets, tobacco/liquor/tea shop, warehouse clubs, others
Country – e.g., USA, Canada
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The report features market share data for leading players in the tea sector in North America, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include: Associated British Foods plc, DAVIDsTEA Inc., East West Tea Company, LLC, Ito En, Ltd., Lipton Teas and Infusions, Numi Inc., RC Bigelow Inc., Reily Foods Company, Stash Tea Company, Steeped Tea Inc, Tata Consumer Products Ltd., The Hain Celestial Group, Inc., Traditional Medicinals Inc., etc.
The report includes detailed market share analysis for major competitors across the total tea market, alongside segment-level insights covering tea, black tea, loose black tea, black tea bags, fruit and herbal tea, green tea, other tea and RTD tea.
Market share analysis covered in the report:
North America tea market share
North America black tea market share
North America loose black tea market share
North America black tea bags market share
North America fruit and herbal tea market share
North America green tea market share
North America other tea market share
North America RTD tea market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
North America Tea Market – Product Type Analysis
North America Tea Market – Type Analysis
North America Tea Market – Packaging Type Analysis
North America Tea Market – Distribution Channel Analysis
North America Tea Market – Country Analysis
Company/Brand Shares Analysis
Associated British Foods plc
DAVIDsTEA Inc.
East West Tea Company, LLC
Ito En, Ltd.
Lipton Teas and Infusions
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table North America Tea Market Size 2020-2030
Chart North America Tea Market, Net Growth, 2020-2030
Chart North America Tea Market, Growth Rates, 2020-2030
Table North America Tea Market by Product Type, 2020-2030
Chart North America Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart North America Tea Market by Product Type, 2020-2030
Table North America Tea Market by Type, 2020-2030
Chart North America Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart North America Tea Market by Type, 2020-2030
Table North America Tea Market by Packaging Type, 2020-2030
Chart North America Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart North America Tea Market by Packaging Type, 2020-2030
Table North America Tea Market by Distribution Channel, 2020-2030
Chart North America Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart North America Tea Market by Distribution Channel, 2020-2030
Table North America Tea Market by Country, 2020-2030
Chart North America Tea Market by Country, CAGR Historic and Forecast, 2020-2030
Chart North America Tea Market by Country, 2020-2030
Table North America Tea Market Share (%), by Companies, 2020-2025
Chart North America Tea Market, by Companies, 2025
Table North America Tea Market Share (%), by Brands, 2020-2025
Chart North America Tea Market, by Brands, 2025
Table North America – Population (Millions) and Forecast
Table North America – Consumer Price Index (CPI) and Forecast
Table North America – Gross Domestic Product and Forecast
Table North America Tea Market: Spend as a Proportion of GDP (%)
Table North America Tea Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this North America Tea market report include:
Associated British Foods plc
DAVIDsTEA Inc.
East West Tea Company, LLC
Ito En, Ltd.
Lipton Teas and Infusions
Numi Inc.
RC Bigelow Inc.
Reily Foods Company
Stash Tea Company
Steeped Tea Inc
Tata Consumer Products Ltd.
The Hain Celestial Group, Inc.
Traditional Medicinals Inc.