An additional USD 3.7 million in value is expected to be added to the New Zealand tea market between 2025 and 2030, with growth tracking a CAGR of approximately 0.81%. Expansion remains modest in volume terms, yet value performance is comparatively firmer, reflecting a market increasingly shaped by pricing dynamics and structural premiumisation rather than broad-based consumption gains. Elevated retail price levels, influenced by import dependence, global supply fluctuations, exchange-rate movements and logistics costs, have supported nominal sales growth even as underlying demand expands at a measured pace.
Despite these pressures, tea consumption continues to benefit from entrenched drinking habits and a well-established cultural presence, providing resilience to the category. Consumer preferences are gradually shifting away from purely habitual purchasing toward quality-led and origin-focused choices. Products positioned around single-origin sourcing, traceability and ethical procurement credentials are gaining traction, with authenticity, purity and sustainability increasingly serving as justification for premium pricing. Within this context, traditional black tea is experiencing renewed momentum through brand heritage and provenance narratives, while green tea—particularly matcha—has broadened its appeal among younger consumers, supported by associations with natural energy, antioxidant benefits and strong social media visibility.
Functional herbal and blended formulations are also deepening their footprint, aligned with demand linked to sleep support, stress management, digestive health and cognitive wellbeing. Tea is progressively embedded within everyday self-care routines, reinforcing a “food-as-health” positioning. Looking ahead, category boundaries are expected to widen further into cold-brew and iced formats, extending relevance into warmer seasons and out-of-home occasions, thereby mitigating traditional seasonality constraints. Premium gifting, limited editions and subscription-based models are likely to strengthen experiential engagement and repeat purchasing behaviour.
Channel dynamics underscore this structural evolution. Supermarkets remain the core distribution platform, but online channels are expanding more rapidly, aided by digital recommendation tools, curated assortments and subscription services that enhance visibility for premium and niche offerings. Overall, the New Zealand tea market is advancing along a path defined by premiumisation, functional differentiation, sourcing transparency and lifestyle alignment, with value-led growth outpacing incremental volume expansion in an otherwise mature consumption environment.
Developed to support market planning and channel strategy, this data report maps out the tea market in New Zealand. With 2025 as its latest update point, it includes five years of historical data and six-year forecasts, helping teams align operations with future market realities.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The segmentation of the New Zealand tea market is outlined below:
Product type – e.g., black tea, fruit and herbal tea, green tea, instant tea, others, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, paper containers
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
The report provides an overview of market share among leading firms in the tea sector in New Zealand, reflecting a mix of established brands and emerging competitors. Companies profiled include: Arkadia Beverages Pty. Ltd., Associated British Foods plc, Avalanche Coffee Limited, BOH Plantations Sdn. Bhd., Chanui Limited, EBOS Group Limited, HIgher Living Pte. Ltd., JDE Peet’s N.V., Lipton Teas and Infusions, MJF Holdings Limited, Shanghai Pharmaceuticals Holding Co., Ltd., The Kraft Heinz Company, etc.
This report delivers comprehensive market share data for key players in the total tea market, complemented by segment-specific analysis for tea, black tea, loose black tea, black tea bags, fruit and herbal tea, green tea, instant tea, other tea and RTD tea categories.
Market share analysis covered in the report:
New Zealand tea market share
New Zealand black tea market share
New Zealand loose black tea market share
New Zealand black tea bags market share
New Zealand fruit and herbal tea market share
New Zealand green tea market share
New Zealand instant tea market share
New Zealand other tea market share
New Zealand RTD tea market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
New Zealand Tea Market – Product Type Analysis
New Zealand Tea Market – Type Analysis
New Zealand Tea Market – Packaging Type Analysis
New Zealand Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Arkadia Beverages Pty. Ltd.
Associated British Foods plc
Avalanche Coffee Limited
BOH Plantations Sdn. Bhd.
Chanui Limited
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table New Zealand Tea Market Size 2020-2030
Chart New Zealand Tea Market, Net Growth, 2020-2030
Chart New Zealand Tea Market, Growth Rates, 2020-2030
Table New Zealand Tea Market by Product Type, 2020-2030
Chart New Zealand Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Tea Market by Product Type, 2020-2030
Table New Zealand Tea Market by Type, 2020-2030
Chart New Zealand Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Tea Market by Type, 2020-2030
Table New Zealand Tea Market by Packaging Type, 2020-2030
Chart New Zealand Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Tea Market by Packaging Type, 2020-2030
Table New Zealand Tea Market by Distribution Channel, 2020-2030
Chart New Zealand Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Tea Market by Distribution Channel, 2020-2030
Table New Zealand Tea Market Share (%), by Companies, 2020-2025
Chart New Zealand Tea Market, by Companies, 2025
Table New Zealand Tea Market Share (%), by Brands, 2020-2025
Chart New Zealand Tea Market, by Brands, 2025
Table New Zealand – Population (Millions) and Forecast
Table New Zealand – Consumer Price Index (CPI) and Forecast
Table New Zealand – Gross Domestic Product and Forecast
Table New Zealand Tea Market: Spend as a Proportion of GDP (%)
Table New Zealand Tea Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
Arkadia Beverages Pty. Ltd.
Associated British Foods plc
Avalanche Coffee Limited
BOH Plantations Sdn. Bhd.
Chanui Limited
EBOS Group Limited
HIgher Living Pte. Ltd.
JDE Peet’s N.V.
Lipton Teas and Infusions
MJF Holdings Limited
Shanghai Pharmaceuticals Holding Co., Ltd.
The Kraft Heinz Company