The Morocco tea market is projected to reach USD 738.6 million by 2030, expanding at a compound annual growth rate of 5.2%. The growth profile reflects a combination of recovering cost conditions, relative macroeconomic stabilisation and the deepening of health-oriented consumption patterns. Easing import costs for key raw materials, alongside a more contained inflationary backdrop, have restored a degree of pricing flexibility for operators. This has enabled sustained promotional activity and protected the purchasing power of price-sensitive consumers, reinforcing high-frequency, small-pack buying habits that underpin the category’s volume base.
Green tea remains the structural cornerstone of the market, deeply embedded in daily routines and household consumption rituals. Its entrenched position, combined with heightened awareness around wellness and preventative health, continues to strengthen demand resilience. In contrast, higher-priced varieties that diverge from mainstream taste preferences face a narrower addressable audience, largely concentrated among middle- and higher-income consumers and within modern retail environments. These segments remain comparatively niche, limiting their contribution to overall scale despite selective premium appeal.
Functional fruit and herbal teas are gradually carving out a larger role within the value mix. Although starting from a smaller base, they benefit from product innovation centred on digestive support, relaxation and holistic wellbeing. Nevertheless, relatively elevated price points and more limited channel coverage temper the pace of penetration. As a result, their expansion is best characterised as structural upgrading rather than rapid volume acceleration.
Distribution continues to be anchored by neighbourhood-based traditional retail, which aligns with routine household replenishment patterns and broad accessibility. At the same time, the expansion of discount formats and small modern outlets is intensifying promotional density and sharpening price competition, further enhancing affordability and market reach. Digital commerce and on-demand delivery services are improving convenience for urban consumers, though online penetration remains at an early stage of development. Looking ahead, sustained demand for green tea and the gradual rise of functional propositions are set to shape the market’s trajectory, with operators balancing quality assurance and safety credentials against lightweight packaging and value-driven pricing strategies in an environment defined by persistent price sensitivity and evolving channel dynamics.
This comprehensive data report delivers authoritative insights into the tea market in Morocco, with the latest update as of 2025. Covering historical market data from 2020 onward and forward-looking projections through 2030, this report empowers decision-makers with precise, data-driven intelligence for informed strategic planning.
What’s Inside the Report
Annual market size figures expressed in (Tons/MAD/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The following outlines the segmentation of the Morocco tea market:
Product type – e.g., black tea, fruit and herbal tea, green tea, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, metal cans, paper containers
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, hypermarkets, small grocery stores, supermarkets, tobacco/liquor/tea shop, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
The report features market share data for leading players in the tea sector in Morocco, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include: Asta Group, Canal Food SARL, Excelo S.A., Groupe Bellakhdar, groupe Holmarcom, Lipton Teas and Infusions, Mido Food Company S.A., etc.
This report delivers comprehensive market share data for key players in the total tea market, complemented by segment-specific analysis for tea, black tea, black tea bags, fruit and herbal tea, green tea and RTD tea categories.
Market share analysis covered in the report:
Morocco tea market share
Morocco black tea market share
Morocco black tea bags market share
Morocco fruit and herbal tea market share
Morocco green tea market share
Morocco RTD tea market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Morocco Tea Market – Product Type Analysis
Morocco Tea Market – Type Analysis
Morocco Tea Market – Packaging Type Analysis
Morocco Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Asta Group
Canal Food SARL
Excelo S.A.
Groupe Bellakhdar
groupe Holmarcom
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Morocco Tea Market Size 2020-2030
Chart Morocco Tea Market, Net Growth, 2020-2030
Chart Morocco Tea Market, Growth Rates, 2020-2030
Table Morocco Tea Market by Product Type, 2020-2030
Chart Morocco Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Tea Market by Product Type, 2020-2030
Table Morocco Tea Market by Type, 2020-2030
Chart Morocco Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Tea Market by Type, 2020-2030
Table Morocco Tea Market by Packaging Type, 2020-2030
Chart Morocco Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Tea Market by Packaging Type, 2020-2030
Table Morocco Tea Market by Distribution Channel, 2020-2030
Chart Morocco Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Morocco Tea Market by Distribution Channel, 2020-2030
Table Morocco Tea Market Share (%), by Companies, 2020-2025
Chart Morocco Tea Market, by Companies, 2025
Table Morocco Tea Market Share (%), by Brands, 2020-2025
Chart Morocco Tea Market, by Brands, 2025
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco Tea Market: Spend as a Proportion of GDP (%)
Table Morocco Tea Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
Asta Group
Canal Food SARL
Excelo S.A.
Groupe Bellakhdar
groupe Holmarcom
Lipton Teas and Infusions
Mido Food Company S.A.