From 2025 to 2030, the Mexico tea market is projected to generate an additional USD 39.5 million in value, expanding at a CAGR of 6%, underscoring a phase of structurally supported growth rather than short-term volatility. In an environment marked by economic uncertainty and elevated input costs across beverage categories, tea is increasingly positioned as a relatively affordable alternative. Fluctuations in coffee prices have prompted some consumers to diversify their hot beverage choices, with black tea in particular benefiting from its price stability and dependable supply, reinforcing its role as a cost-conscious staple.
At the same time, strengthening health awareness is reshaping category perception. Tea’s associations with antioxidant properties, digestive support and lower caffeine intensity align with consumer preferences for lighter, everyday beverages. Green tea has been particularly dynamic, supported by rising recognition of its functional benefits and suitability for morning and post-meal occasions. Broader flavour diversification has further enriched the consumption experience, helping tea move beyond a purely traditional image toward a more versatile, lifestyle-oriented proposition.
Competitive pressures, however, remain pronounced. Functional dairy drinks, energy beverages and hydration-focused products are intensifying their claims around protein, vitamins and targeted functional ingredients, raising the bar for health communication. In response, tea producers are expanding product formats and usage occasions, including cold-brew variants and more convenient infusion systems designed to capture summer and on-the-go consumption. This strategic pivot reflects an effort to reposition tea not only as a heritage beverage but also as a flexible, year-round choice.
Distribution dynamics continue to favour proximity retail. Small neighbourhood outlets retain a dominant role, supported by high-frequency, low-ticket purchasing behaviour. Discount formats are expanding rapidly and strengthening private-label penetration, reshaping competitive structures in a price-sensitive environment. Overall, the Mexican tea market’s trajectory is anchored in substitution demand and reinforced health positioning, with future performance likely to hinge on functional innovation depth and increasingly sophisticated channel strategies.
This data-centric report offers a comprehensive overview of the tea market in Mexico. Updated in 2025, it delivers detailed historical data from 2020 onward and forward-looking projections through 2030. The report enables users to understand market dynamics, evaluate segment performance, and assess future opportunities with confidence.
What’s Inside the Report
Annual market size figures expressed in (Tons/MXN/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The segmentation of the Mexico tea market is outlined below:
Product type – e.g., black tea, fruit and herbal tea, green tea, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, paper containers
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, hypermarkets, small grocery stores, supermarkets, tobacco/liquor/tea shop, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the tea sector in Mexico, with data on top-performing brands and consolidation trends. Key market participants include: Associated British Foods plc, Empacadora Therbal S.A. de C.V., Herbario Mex SA de CV, Lipton Teas and Infusions, Manzanilla La Pastora, S.A. de C.V., McCormick & Company, PLANTAS MEDICINALES SAN IDELFONSO, S.A. DE C.V., Royal Tea, S.A. De C.V., SAROSO, S.A., etc.
The report includes detailed market share analysis for major competitors across the total tea market, alongside segment-level insights covering tea, black tea, black tea bags, fruit and herbal tea, green tea and RTD tea.
Market share analysis covered in the report:
Mexico tea market share
Mexico black tea market share
Mexico black tea bags market share
Mexico fruit and herbal tea market share
Mexico green tea market share
Mexico RTD tea market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Mexico Tea Market – Product Type Analysis
Mexico Tea Market – Type Analysis
Mexico Tea Market – Packaging Type Analysis
Mexico Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Associated British Foods plc
Empacadora Therbal S.A. de C.V.
Herbario Mex SA de CV
Lipton Teas and Infusions
Manzanilla La Pastora, S.A. de C.V.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Mexico Tea Market Size 2020-2030
Chart Mexico Tea Market, Net Growth, 2020-2030
Chart Mexico Tea Market, Growth Rates, 2020-2030
Table Mexico Tea Market by Product Type, 2020-2030
Chart Mexico Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Mexico Tea Market by Product Type, 2020-2030
Table Mexico Tea Market by Type, 2020-2030
Chart Mexico Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Mexico Tea Market by Type, 2020-2030
Table Mexico Tea Market by Packaging Type, 2020-2030
Chart Mexico Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Mexico Tea Market by Packaging Type, 2020-2030
Table Mexico Tea Market by Distribution Channel, 2020-2030
Chart Mexico Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Mexico Tea Market by Distribution Channel, 2020-2030
Table Mexico Tea Market Share (%), by Companies, 2020-2025
Chart Mexico Tea Market, by Companies, 2025
Table Mexico Tea Market Share (%), by Brands, 2020-2025
Chart Mexico Tea Market, by Brands, 2025
Table Mexico – Population (Millions) and Forecast
Table Mexico – Consumer Price Index (CPI) and Forecast
Table Mexico – Gross Domestic Product and Forecast
Table Mexico Tea Market: Spend as a Proportion of GDP (%)
Table Mexico Tea Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Mexico Tea market report include:
Associated British Foods plc
Empacadora Therbal S.A. de C.V.
Herbario Mex SA de CV
Lipton Teas and Infusions
Manzanilla La Pastora, S.A. de C.V.
McCormick & Company
PLANTAS MEDICINALES SAN IDELFONSO, S.A. DE C.V.
Royal Tea, S.A. De C.V.
SAROSO, S.A.