From 2025 to 2030, the Lebanon tea market is projected to generate net value gains of approximately USD 19.7 million, reflecting a compound annual growth rate of 2.5%. Retail volumes have continued to recover, supported by post-pandemic demand normalisation and consumers’ gradual adaptation to a redefined economic environment. Nevertheless, the category remains structurally shaped by prolonged financial strain. Erosion in household purchasing power has redirected consumption toward more affordable staples, reinforcing the dominance of industrially produced, entry-level black tea bags while curbing demand for premium imported brands and specialty loose-leaf formats.
Although pre-crisis trends toward refinement and ritualised consumption have not disappeared entirely, they are now largely confined to higher-income households. Currency depreciation and rising import costs have, paradoxically, enhanced the relative competitiveness of locally sourced and packaged loose teas, which benefit from improved price positioning. At the same time, traditional herbal infusions prepared outside mainstream branded channels have gained traction among cost-conscious families, leveraging both affordability and perceptions of natural authenticity, thereby exerting substitution pressure on packaged tea products.
As macroeconomic conditions stabilise, health-oriented demand has begun to re-emerge selectively. Green tea, fruit and herbal blends, and organically positioned products are regaining visibility among middle- and upper-income consumers, although penetration remains below pre-crisis levels. Tea continues to occupy an important social and domestic role, embedded in gatherings and everyday hospitality rituals. Its relatively milder profile compared with coffee also supports consumption among consumers prioritising moderation and perceived wellness, even as coffee retains cultural primacy within the broader hot drinks landscape.
Distribution remains bifurcated between modern retail and neighbourhood outlets. Supermarkets are attracting greater traffic due to pricing advantages and broader assortments, while small community retailers preserve relevance through proximity and convenience. E-commerce and social media–enabled sales channels are emerging as pragmatic alternatives for local brands seeking to bypass costly traditional distribution structures. Looking ahead, market expansion is expected to remain measured, anchored by the resilience of core black tea consumption. A broader recovery in premium and health-driven segments will depend on sustained macroeconomic improvement, with structural optimisation likely to proceed gradually rather than through rapid demand acceleration.
This market study captures the evolution of the tea industry in Lebanon, featuring updated insights as of 2025. Historical data from 2020 onward are contextualized with forward-looking forecasts through 2030, enabling readers to monitor growth trajectories and shifting consumer patterns.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Lebanon tea market is classified into the following segments:
Product type – e.g., black tea, fruit and herbal tea, green tea, RTD tea
Type – e.g., conventional, organic
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, tobacco/liquor/tea shop, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The report features market share data for leading players in the tea sector in Lebanon, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include: Associated British Foods plc, Lipton Teas and Infusions, London Tea Sarl, M. M. Sinno & Sons Sal, etc.
The report includes detailed market share analysis for major competitors across the total tea market, alongside segment-level insights covering tea and RTD tea.
Market share analysis covered in the report:
Lebanon tea market share
Lebanon RTD tea market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Lebanon Tea Market – Product Type Analysis
Lebanon Tea Market – Type Analysis
Lebanon Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Associated British Foods plc
Lipton Teas and Infusions
London Tea Sarl
M. M. Sinno & Sons Sal
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Lebanon Tea Market Size 2020-2030
Chart Lebanon Tea Market, Net Growth, 2020-2030
Chart Lebanon Tea Market, Growth Rates, 2020-2030
Table Lebanon Tea Market by Product Type, 2020-2030
Chart Lebanon Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Lebanon Tea Market by Product Type, 2020-2030
Table Lebanon Tea Market by Type, 2020-2030
Chart Lebanon Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Lebanon Tea Market by Type, 2020-2030
Table Lebanon Tea Market by Distribution Channel, 2020-2030
Chart Lebanon Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Lebanon Tea Market by Distribution Channel, 2020-2030
Table Lebanon Tea Market Share (%), by Companies, 2020-2025
Chart Lebanon Tea Market, by Companies, 2025
Table Lebanon Tea Market Share (%), by Brands, 2020-2025
Chart Lebanon Tea Market, by Brands, 2025
Table Lebanon – Population (Millions) and Forecast
Table Lebanon – Consumer Price Index (CPI) and Forecast
Table Lebanon – Gross Domestic Product and Forecast
Table Lebanon Tea Market: Spend as a Proportion of GDP (%)
Table Lebanon Tea Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Lebanon Tea market report include:
Associated British Foods plc
Lipton Teas and Infusions
London Tea Sarl
M. M. Sinno & Sons Sal