Between 2025 and 2030, the Jordan tea market is projected to generate approximately USD 39.1 million in incremental value, expanding at a compound annual rate of around 4.5%. Growth will be largely demographic-led rather than consumption-driven, with population expansion underpinning aggregate demand in a market where per capita intake is already well established. Tea maintains a stable presence across both urban and rural households, particularly in breakfast and evening occasions, yet its social currency remains secondary to coffee, limiting the scope for material increases in drinking frequency.
The category’s resilience rests on entrenched daily habits and cultural continuity. Traditional blended teas infused with mint, sage, chamomile and regional spices continue to command strong loyalty, reflecting deep-rooted flavour preferences. Loose tea retains relevance among certain consumer groups, though concerns around hygiene and convenience are gradually accelerating the shift toward packaged formats. Green tea has emerged as one of the more dynamic segments, supported by growing awareness of antioxidant benefits and its compatibility with local mint-based preparation styles, reinforcing its appeal among health-conscious consumers.
External headwinds have shaped channel dynamics. Slower tourism activity has weighed on foodservice performance, constraining out-of-home tea occasions and reinforcing the dominance of at-home consumption. At the same time, price sensitivity and evolving brand perceptions have encouraged a partial rotation toward local and regional players, placing competitive pressure on international brands. Market share adjustments are increasingly influenced by affordability, national affinity and promotional intensity rather than dramatic shifts in overall demand.
Distribution remains anchored in small community-based retailers, which continue to capture the bulk of volume due to proximity and habitual purchasing patterns. However, modern retail is steadily gaining traction in urban centres, leveraging broader assortments and access to imported products to attract middle- and higher-income consumers. E-commerce and local rapid-delivery platforms are expanding quickly, enhancing convenience and brand visibility, particularly among younger demographics. Looking ahead, demographic growth will remain the principal structural driver, while a recovery in tourism could provide incremental upside to foodservice. Competitive momentum is likely to hinge on localisation strategies, channel expansion and digital engagement as the market advances along a path of measured, structurally supported growth.
Built for business leaders and market practitioners, this report explores the tea market in Jordan through the lens of data-backed insight. Updated in 2025, it includes historical developments from 2020 onward and forecasts through 2030, offering an evidence-based foundation for strategic initiatives.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The segmentation of the Jordan tea market is outlined below:
Product type – e.g., black tea, fruit and herbal tea, green tea, others, RTD tea
Type – e.g., conventional, organic
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the tea sector in Jordan, with data on top-performing brands and consolidation trends. Key market participants include: Ahmad Tea Ltd., Akbar Brothers Ltd., AMS Baeshen & Co., Lipton Teas and Infusions, etc.
This report delivers comprehensive market share data for key players in the total tea market, complemented by segment-specific analysis for tea and RTD tea categories.
Market share analysis covered in the report:
Jordan tea market share
Jordan RTD tea market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Jordan Tea Market – Product Type Analysis
Jordan Tea Market – Type Analysis
Jordan Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Ahmad Tea Ltd.
Akbar Brothers Ltd.
AMS Baeshen & Co.
Lipton Teas and Infusions
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Jordan Tea Market Size 2020-2030
Chart Jordan Tea Market, Net Growth, 2020-2030
Chart Jordan Tea Market, Growth Rates, 2020-2030
Table Jordan Tea Market by Product Type, 2020-2030
Chart Jordan Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Jordan Tea Market by Product Type, 2020-2030
Table Jordan Tea Market by Type, 2020-2030
Chart Jordan Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Jordan Tea Market by Type, 2020-2030
Table Jordan Tea Market by Distribution Channel, 2020-2030
Chart Jordan Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Jordan Tea Market by Distribution Channel, 2020-2030
Table Jordan Tea Market Share (%), by Companies, 2020-2025
Chart Jordan Tea Market, by Companies, 2025
Table Jordan Tea Market Share (%), by Brands, 2020-2025
Chart Jordan Tea Market, by Brands, 2025
Table Jordan – Population (Millions) and Forecast
Table Jordan – Consumer Price Index (CPI) and Forecast
Table Jordan – Gross Domestic Product and Forecast
Table Jordan Tea Market: Spend as a Proportion of GDP (%)
Table Jordan Tea Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
Ahmad Tea Ltd.
Akbar Brothers Ltd.
AMS Baeshen & Co.
Lipton Teas and Infusions