Italy’s tea market is projected to reach USD 710.1 million by 2030, advancing at a compound annual growth rate of 1.9%. Although tea remains a comparatively niche category within a deeply entrenched coffee culture, it is demonstrating steady, health-led expansion. Retail value continues to rise alongside modest volume improvement, supported by firmer pricing and a gradual strengthening of consumer preference for wellness-oriented products. The category’s resilience reflects its repositioning from a peripheral hot drink to a functional complement within broader lifestyle routines.
Fruit and herbal infusions represent the most dynamic segment, benefiting from their naturally caffeine-free profile, associations with relaxation and digestive comfort, and a more approachable flavour spectrum. Green tea also maintains positive momentum, underpinned by a reinforced health image and sustained promotional support. Instant formats and functionally positioned chamomile-based variants are gaining traction, particularly where convenience and sleep-related benefits resonate with consumers seeking practical wellbeing solutions. By contrast, traditional black tea continues to soften amid limited innovation and weaker health associations.
Looking ahead, growth is expected to remain anchored in functional innovation and occasion broadening. Formulations emphasising relaxation, immune support and energy management are likely to deepen tea’s relevance beyond the traditional after-meal ritual, while caffeine-free functional propositions may revitalise parts of the conventional portfolio. Expansion into on-the-go consumption, including vending and chilled formats, offers incremental headroom as mobility patterns and convenience priorities reshape beverage habits.
Supermarkets retain a dominant position in distribution, leveraging wide assortments and competitively priced private-label offerings to anchor core demand. E-commerce penetration is rising at a faster pace, driven by convenience and expanded product variety. Overall, the Italian tea market is gradually transitioning from a traditional daily beverage niche toward a more diversified, functionally expressive category aligned with contemporary health and lifestyle aspirations.
A detailed, data-driven overview of the tea market in Italy, including current market size, segmentation analysis, and forward projections to 2030. Updated in 2025, this report is ideal for market assessment, investment screening, and competitive benchmarking.
What’s Inside the Report
Annual market size figures expressed in (Tons/EUR/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The segmentation of the Italy tea market is outlined below:
Product type – e.g., black tea, fruit and herbal tea, green tea, instant tea, others, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, metal cans, paper containers, rigid plastic packaging
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
This section delivers market share statistics for the tea market in Italy, helping readers assess brand performance and competitive dynamics. Leading players featured include: Aboca S.p.A., Agrolimen SA, Associated British Foods plc, BONOMELLI SRL, Coswell S.p.A., East West Tea Company, LLC, Erba Vita Group S.p.A., Lipton Teas and Infusions, Planta Medica Srl, Prontofoods S.p.A.., Teekanne GmbH & CO. kg, etc.
The report includes detailed market share analysis for major competitors across the total tea market, alongside segment-level insights covering tea, black tea, loose black tea, black tea bags, fruit and herbal tea, green tea, instant tea, other tea and RTD tea.
Market share analysis covered in the report:
Italy tea market share
Italy black tea market share
Italy loose black tea market share
Italy black tea bags market share
Italy fruit and herbal tea market share
Italy green tea market share
Italy instant tea market share
Italy other tea market share
Italy RTD tea market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Italy Tea Market – Product Type Analysis
Italy Tea Market – Type Analysis
Italy Tea Market – Packaging Type Analysis
Italy Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Aboca S.p.A.
Agrolimen SA
Associated British Foods plc
BONOMELLI SRL
Coswell S.p.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Italy Tea Market Size 2020-2030
Chart Italy Tea Market, Net Growth, 2020-2030
Chart Italy Tea Market, Growth Rates, 2020-2030
Table Italy Tea Market by Product Type, 2020-2030
Chart Italy Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Italy Tea Market by Product Type, 2020-2030
Table Italy Tea Market by Type, 2020-2030
Chart Italy Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Italy Tea Market by Type, 2020-2030
Table Italy Tea Market by Packaging Type, 2020-2030
Chart Italy Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Italy Tea Market by Packaging Type, 2020-2030
Table Italy Tea Market by Distribution Channel, 2020-2030
Chart Italy Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Italy Tea Market by Distribution Channel, 2020-2030
Table Italy Tea Market Share (%), by Companies, 2020-2025
Chart Italy Tea Market, by Companies, 2025
Table Italy Tea Market Share (%), by Brands, 2020-2025
Chart Italy Tea Market, by Brands, 2025
Table Italy – Population (Millions) and Forecast
Table Italy – Consumer Price Index (CPI) and Forecast
Table Italy – Gross Domestic Product and Forecast
Table Italy Tea Market: Spend as a Proportion of GDP (%)
Table Italy Tea Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Italy Tea market report include:
Aboca S.p.A.
Agrolimen SA
Associated British Foods plc
BONOMELLI SRL
Coswell S.p.A.
East West Tea Company, LLC
Erba Vita Group S.p.A.
Lipton Teas and Infusions
Planta Medica Srl
Prontofoods S.p.A..
Teekanne GmbH & CO. kg