With a projected compound annual growth rate of 6.7%, India’s tea market is expected to expand from USD 4.8 billion in 2025 to USD 6.6 billion by 2030, underscoring sustained category momentum. Tea remains one of the most deeply entrenched daily beverages in the country, characterised by high consumption frequency and strong habitual dependence. This structural embeddedness provides a durable foundation for growth, even as headline expansion moderates relative to earlier phases. The market’s resilience is anchored in its vast consumer base and the essential role tea plays in everyday routines across income segments.
Beneath this stable aggregate trajectory, meaningful structural shifts are unfolding. Black tea continues to dominate retail value and remains the category’s backbone, yet its growth profile is increasingly differentiated. Tea bags are outperforming loose formats, reflecting the gradual influence of convenience-led consumption and urban lifestyles. Green tea has emerged as one of the fastest-growing mainstream segments, benefiting from heightened health awareness and broader acceptance of wellness-oriented habits. At the same time, herbal and plant-based infusions are carving out incremental space in a market historically centred on black tea, signalling diversification beyond traditional consumption norms.
Health and wellness themes are becoming central to the market’s next phase of expansion. India’s large and youthful population provides fertile ground for products positioned around natural ingredients, functional benefits and nutritional enhancement. Younger, urban and globally exposed consumers are driving demand for differentiated experiences, prompting manufacturers to accelerate innovation cycles and highlight plant-based formulations and added-value attributes. The expansion of organic and health-focused brand portfolios, alongside closer integration with supply chains and agricultural partners, is reinforcing credibility and supporting premiumisation. Digital platforms are playing an increasingly influential role, serving both as channels for direct sales and as real-time feedback mechanisms that allow companies to test and refine new propositions with greater agility.
At the same time, macroeconomic variables are exerting pressure on margins. Rising input costs, including raw materials and dairy components associated with milk-based tea consumption, are forcing producers to balance price adjustments against volume retention. While some players have absorbed costs to defend market share, sustained inflationary pressures may necessitate selective repricing. External demand and climate variability also remain potential sources of supply and pricing volatility. Overall, India’s tea market is transitioning from a phase primarily driven by scale expansion toward one centred on health-led upgrading, product innovation and brand value creation, leveraging its traditional consumption base while progressively deepening structural sophistication.
This comprehensive data report delivers authoritative insights into the tea market in India, with the latest update as of 2025. Covering historical market data from 2020 onward and forward-looking projections through 2030, this report empowers decision-makers with precise, data-driven intelligence for informed strategic planning.
What’s Inside the Report
Annual market size figures expressed in (Tons/INR/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The segmentation of the India tea market is outlined below:
Product type – e.g., black tea, green tea, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, metal cans, paper containers, rigid plastic packaging
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the tea sector in India, with data on top-performing brands and consolidation trends. Key market participants include: Amar Tea Private Limited, Associated British Foods plc, Cosmic Nutracos Solutions Private Limited, Duncans Industries Ltd., Girnar Food & Beverages Pvt. Ltd., Goodricke Group Limited, Gujarat Tea Processors and Packers Limited, Tata Consumer Products Ltd., Unilever PLC, etc.
This report provides market share data for leading players in the overall tea market, as well as in key segments including tea, black tea, loose black tea, black tea bags, green tea and RTD tea.
Market share analysis covered in the report:
India tea market share
India black tea market share
India loose black tea market share
India black tea bags market share
India green tea market share
India RTD tea market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
India Tea Market – Product Type Analysis
India Tea Market – Type Analysis
India Tea Market – Packaging Type Analysis
India Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Amar Tea Private Limited
Associated British Foods plc
Cosmic Nutracos Solutions Private Limited
Duncans Industries Ltd.
Girnar Food & Beverages Pvt. Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table India Tea Market Size 2020-2030
Chart India Tea Market, Net Growth, 2020-2030
Chart India Tea Market, Growth Rates, 2020-2030
Table India Tea Market by Product Type, 2020-2030
Chart India Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart India Tea Market by Product Type, 2020-2030
Table India Tea Market by Type, 2020-2030
Chart India Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart India Tea Market by Type, 2020-2030
Table India Tea Market by Packaging Type, 2020-2030
Chart India Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart India Tea Market by Packaging Type, 2020-2030
Table India Tea Market by Distribution Channel, 2020-2030
Chart India Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart India Tea Market by Distribution Channel, 2020-2030
Table India Tea Market Share (%), by Companies, 2020-2025
Chart India Tea Market, by Companies, 2025
Table India Tea Market Share (%), by Brands, 2020-2025
Chart India Tea Market, by Brands, 2025
Table India – Population (Millions) and Forecast
Table India – Consumer Price Index (CPI) and Forecast
Table India – Gross Domestic Product and Forecast
Table India Tea Market: Spend as a Proportion of GDP (%)
Table India Tea Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this India Tea market analysis comprise:
Amar Tea Private Limited
Associated British Foods plc
Cosmic Nutracos Solutions Private Limited
Duncans Industries Ltd.
Girnar Food & Beverages Pvt. Ltd.
Goodricke Group Limited
Gujarat Tea Processors and Packers Limited
Tata Consumer Products Ltd.
Unilever PLC