Between 2025 and 2030, the Hungary tea market is projected to generate incremental value gains of USD 24.3 million, expanding at a CAGR of nearly 4.9%. Beneath this headline growth, however, the category remains shaped by lingering price fatigue and fragile consumer confidence. Tea lacks the deep-rooted, daily-consumption status seen in some neighbouring markets and is more commonly perceived as a seasonal or functional beverage rather than a staple. As a result, in periods of constrained household budgets or cumulative price increases, tea is among the categories most susceptible to downtrading or substitution. While inflation has stabilised, the legacy of prior price hikes continues to weigh on volumes, leaving value performance more price-led than demand-driven.
Within this subdued environment, fruit and herbal teas have emerged as the category’s principal stabilisers. Closely associated with immunity support, digestive comfort and relaxation, these segments benefit from stronger consumption during colder months and periods of minor illness, reinforcing their quasi-functional relevance. Nevertheless, their resilience has not been sufficient to offset broader structural softness. Traditional black tea maintains a presence but lacks a compelling growth narrative, while the overall market continues to navigate a gradual, rather than abrupt, adjustment.
Looking ahead, expansion is expected to remain moderate and primarily value-oriented, supported by selective premiumisation and incremental broadening of usage occasions. Innovations such as cold-brew formats and more convenient packaging configurations may help extend tea consumption beyond its traditional seasonal peaks, fostering more habitual year-round use. Yet elevated price sensitivity will continue to cap the pace of expansion. Product development is likely to concentrate on clearer functional messaging and flavour diversification, using differentiated packaging and benefit-led communication to sustain consumer interest.
Competitive dynamics are increasingly shaped by private label activity. In a value-driven retail climate, own-brand portfolios are expanding their health-positioned offerings, intensifying pressure on branded manufacturers and accelerating the emergence of a more stratified market defined by both functional value and price positioning. Large-format retailers remain the dominant distribution channel, but share is gradually shifting toward discount operators and online platforms, reflecting a purchasing environment where affordability and convenience jointly redefine decision-making. Overall, health-oriented positioning, disciplined price architecture and channel realignment will determine the trajectory of Hungary’s tea market over the medium term.
This market intelligence report presents structured, quantitative insights into the tea industry in Hungary. With a data timeline extending from 2020 to 2030, and last updated in 2025, it serves as a valuable tool for consultants, analysts, and planners conducting market feasibility assessments and demand forecasts.
What’s Inside the Report
Annual market size figures expressed in (Tons/HUF/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The segmentation of the Hungary tea market is outlined below:
Product type – e.g., black tea, fruit and herbal tea, green tea, instant tea, others, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, metal cans, paper containers, rigid plastic packaging
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the tea sector in Hungary, with data on top-performing brands and consolidation trends. Key market participants include: Associated British Foods plc, Basilur Tea Exports (Pvt) Ltd., BENEX FOOD Kft., Biopont Kft., Demmer GmbH, Greenfield Tea Ltd., Herbaria Zrt., JDE Peet’s N.V., Laurens Spethmann Holding AG & Co. KG, Lipton Teas and Infusions, MJF Holdings Limited, MOKATE SA, Naturland Magyarorszag Kft., Oriental Herbs Kft., Reflex Kft, Teekanne GmbH & CO. kg, etc.
Market share data is presented for top-performing companies in the overall tea sector, as well as for individual segments such as tea, black tea, loose black tea, black tea bags, fruit and herbal tea, green tea, instant tea, other tea and RTD tea, enabling a granular view of competitive dynamics.
Market share analysis covered in the report:
Hungary tea market share
Hungary black tea market share
Hungary loose black tea market share
Hungary black tea bags market share
Hungary fruit and herbal tea market share
Hungary green tea market share
Hungary instant tea market share
Hungary other tea market share
Hungary RTD tea market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Hungary Tea Market – Product Type Analysis
Hungary Tea Market – Type Analysis
Hungary Tea Market – Packaging Type Analysis
Hungary Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Associated British Foods plc
Basilur Tea Exports (Pvt) Ltd.
BENEX FOOD Kft.
Biopont Kft.
Demmer GmbH
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Hungary Tea Market Size 2020-2030
Chart Hungary Tea Market, Net Growth, 2020-2030
Chart Hungary Tea Market, Growth Rates, 2020-2030
Table Hungary Tea Market by Product Type, 2020-2030
Chart Hungary Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Hungary Tea Market by Product Type, 2020-2030
Table Hungary Tea Market by Type, 2020-2030
Chart Hungary Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Hungary Tea Market by Type, 2020-2030
Table Hungary Tea Market by Packaging Type, 2020-2030
Chart Hungary Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Hungary Tea Market by Packaging Type, 2020-2030
Table Hungary Tea Market by Distribution Channel, 2020-2030
Chart Hungary Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Hungary Tea Market by Distribution Channel, 2020-2030
Table Hungary Tea Market Share (%), by Companies, 2020-2025
Chart Hungary Tea Market, by Companies, 2025
Table Hungary Tea Market Share (%), by Brands, 2020-2025
Chart Hungary Tea Market, by Brands, 2025
Table Hungary – Population (Millions) and Forecast
Table Hungary – Consumer Price Index (CPI) and Forecast
Table Hungary – Gross Domestic Product and Forecast
Table Hungary Tea Market: Spend as a Proportion of GDP (%)
Table Hungary Tea Market: Consumption per Capita (Population)
Companies Mentioned
This report profiles the following Hungary Tea companies:
Associated British Foods plc
Basilur Tea Exports (Pvt) Ltd.
BENEX FOOD Kft.
Biopont Kft.
Demmer GmbH
Greenfield Tea Ltd.
Herbaria Zrt.
JDE Peet’s N.V.
Laurens Spethmann Holding AG & Co. KG
Lipton Teas and Infusions
MJF Holdings Limited
MOKATE SA
Naturland Magyarorszag Kft.
Oriental Herbs Kft.
Reflex Kft
Teekanne GmbH & CO. kg