Greece’s tea market is forecast to add USD 3.4 million in value by 2030, reflecting a compound annual growth rate of 2.75% over the 2025–2030 period. The expansion is set to be value-led, as retail revenues rise while volumes remain under pressure. Unseasonably mild winters and prolonged hot summers have dampened demand for traditional hot beverages, weakening consumption frequency. At the same time, constrained disposable incomes and the structural dominance of coffee in daily routines limit tea’s resilience as a relatively niche category, with foodservice channels also facing softer traffic amid climate-related and spending headwinds.
Within this challenging environment, fruit and herbal infusions stand out as the primary source of stability and incremental growth. Health and wellness considerations continue to shape purchasing behaviour, with locally sourced herbs benefiting from strong associations with natural healing traditions and holistic wellbeing. This alignment has supported product line extensions and renewed investment, even as overall category momentum has moderated compared with earlier expansion phases. The ongoing shift in product mix toward botanically led and functionally positioned offerings underscores a broader structural upgrading of the market.
Looking ahead, moderate value expansion is expected to persist, while volume recovery may prove gradual and structurally constrained by entrenched coffee preferences. Health consciousness is likely to keep fruit and herbal teas outperforming black and green variants, though the rising appeal of locally prepared herbal infusions could temper category-wide value acceleration. Premiumisation within domestic herbal propositions is emerging as a supportive counterweight, enabling higher unit prices and reinforcing perceived authenticity and quality.
Supermarkets remain the dominant retail channel, anchored by their role in everyday grocery purchasing. E-commerce penetration is increasing incrementally but continues to represent a limited share of total sales, while discount formats exhibit more measured performance given assortment constraints and target demographics. Overall, the Greek tea market’s growth trajectory will rely less on expanding its consumer base and more on deepening health-oriented positioning and leveraging local botanical heritage to sustain value creation.
Targeted at business leaders and market strategists, this report offers authoritative insight into the tea sector in Greece. Incorporating historical data from 2020 onward and updated projections to 2030, it supports confident, data-driven decision-making.
What’s Inside the Report
Annual market size figures expressed in (Tons/EUR/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The following outlines the segmentation of the Greece tea market:
Product type – e.g., black tea, fruit and herbal tea, green tea, others, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, metal cans, paper containers
Distribution channel – e.g., bars and HoReCa, discounters, e-commerce, hypermarkets, supermarkets, tobacco/liquor/tea shop, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Updated market share data for major industry players in Greece tea market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: Anassa Organics, Arapakos G, Associated British Foods plc, East West Tea Company, LLC, Evripos SA, Fino, House of Tea Madras STEPA AEGE, Krocus Kozanis Products S.A., Lipton Teas and Infusions, Markos Bagatzounis & Sons S.A., Melissokomiki Sinergasia Kritis s.a., MJF Holdings Limited, MOKATE SA, Moli SA, The Tea Route, V. S. Diamantopoulos Sun Spices S.A., etc.
This report delivers comprehensive market share data for key players in the total tea market, complemented by segment-specific analysis for tea, black tea, loose black tea, black tea bags, fruit and herbal tea, green tea, other tea and RTD tea categories.
Market share analysis covered in the report:
Greece tea market share
Greece black tea market share
Greece loose black tea market share
Greece black tea bags market share
Greece fruit and herbal tea market share
Greece green tea market share
Greece other tea market share
Greece RTD tea market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Greece Tea Market – Product Type Analysis
Greece Tea Market – Type Analysis
Greece Tea Market – Packaging Type Analysis
Greece Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Anassa Organics
Arapakos G
Associated British Foods plc
East West Tea Company, LLC
Evripos SA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Greece Tea Market Size 2020-2030
Chart Greece Tea Market, Net Growth, 2020-2030
Chart Greece Tea Market, Growth Rates, 2020-2030
Table Greece Tea Market by Product Type, 2020-2030
Chart Greece Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Greece Tea Market by Product Type, 2020-2030
Table Greece Tea Market by Type, 2020-2030
Chart Greece Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Greece Tea Market by Type, 2020-2030
Table Greece Tea Market by Packaging Type, 2020-2030
Chart Greece Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Greece Tea Market by Packaging Type, 2020-2030
Table Greece Tea Market by Distribution Channel, 2020-2030
Chart Greece Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Greece Tea Market by Distribution Channel, 2020-2030
Table Greece Tea Market Share (%), by Companies, 2020-2025
Chart Greece Tea Market, by Companies, 2025
Table Greece Tea Market Share (%), by Brands, 2020-2025
Chart Greece Tea Market, by Brands, 2025
Table Greece – Population (Millions) and Forecast
Table Greece – Consumer Price Index (CPI) and Forecast
Table Greece – Gross Domestic Product and Forecast
Table Greece Tea Market: Spend as a Proportion of GDP (%)
Table Greece Tea Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
Anassa Organics
Arapakos G
Associated British Foods plc
East West Tea Company, LLC
Evripos SA
Fino
House of Tea Madras STEPA AEGE
Krocus Kozanis Products S.A.
Lipton Teas and Infusions
Markos Bagatzounis & Sons S.A.
Melissokomiki Sinergasia Kritis s.a.
MJF Holdings Limited
MOKATE SA
Moli SA
The Tea Route
V. S. Diamantopoulos Sun Spices S.A.