Over the 2025–2030 period, the Georgia tea market is projected to add USD 3.8 million in value, expanding at a CAGR of 2.68%. The category is characterised by steady, if measured, growth in both volume and value terms, underpinned by rising health awareness and a gradual strengthening of domestic production capabilities. Tea continues to be perceived as a beneficial daily hot beverage, with demand increasingly skewed toward fruit and herbal infusions positioned as low- or caffeine-free alternatives, reflecting a broader shift toward moderated caffeine intake and functional wellbeing.
At the same time, local producers are accelerating their transition toward organic cultivation and more sustainable practices. Through industry coordination and certification initiatives, domestic players are working to enhance quality standards and reinforce a “local, natural and environmentally responsible” value proposition. This structural upgrade is reshaping consumer perceptions of locally produced tea and incrementally improving its competitive standing against imports. Traditional black tea retains a stable consumption base, but its share is gradually exposed to pressure from green tea, white tea and other emerging subcategories that align more closely with health-oriented narratives.
Innovation is increasingly centred on functional extensions, with product lines exploring themes such as energy management, digestive support and immune reinforcement. However, in a price-sensitive environment, these higher value-added offerings remain largely confined to niche segments in the near term. Retailers and manufacturers alike are required to balance assortment expansion with affordability, relying on promotional activity and tiered product architectures to preserve core demand while cautiously premiumising the mix.
Distribution dynamics further shape market evolution. Convenience formats, supported by dense store networks and high-frequency, small-basket purchasing habits, serve as the primary sales channel. Modern retail chains are intensifying their presence, heightening competitive pressure and broadening product visibility. Although online sales remain relatively small in absolute terms, growth is comparatively rapid, aided by improving delivery infrastructure and platform-led innovation, signalling a gradual shift toward more immediate and digitally enabled consumption occasions. Overall, health-led functionalisation, organic repositioning of domestic supply and channel modernisation form the principal pillars sustaining Georgia’s tea market expansion.
Backed by updated 2025 data, this market report captures key trends, market shifts, and growth expectations within the tea sector in Georgia. With a historical lens from 2020 onward and forward projections to 2030, the report helps stakeholders understand where value is being created – and where the next wave of opportunity lies.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Georgia tea market is structured as follows:
Product type – e.g., black tea, fruit and herbal tea, green tea, instant tea, RTD tea
Type – e.g., conventional, organic
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The report provides an overview of market share among leading firms in the tea sector in Georgia, reflecting a mix of established brands and emerging competitors. Companies profiled include: Agrofirm Kobuleti, Ahmad Tea Ltd., Associated British Foods plc, Azersun Holding MMC, Geoplant Ltd, Greenfield Tea Ltd., Lipton Teas and Infusions, Milmartea Ltd., Orimi Trade OOO, Regency Teas (Pvt) Ltd., Riston Teas Pvt Ltd, Tkibuli Tea Ltd., etc.
This report provides market share data for leading players in the overall tea market, as well as in key segments including tea, black tea, fruit and herbal tea, green tea, instant tea and RTD tea.
Market share analysis covered in the report:
Georgia tea market share
Georgia black tea market share
Georgia fruit and herbal tea market share
Georgia green tea market share
Georgia instant tea market share
Georgia RTD tea market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Georgia Tea Market – Product Type Analysis
Georgia Tea Market – Type Analysis
Georgia Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Agrofirm Kobuleti
Ahmad Tea Ltd.
Associated British Foods plc
Azersun Holding MMC
Geoplant Ltd
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Georgia Tea Market Size 2020-2030
Chart Georgia Tea Market, Net Growth, 2020-2030
Chart Georgia Tea Market, Growth Rates, 2020-2030
Table Georgia Tea Market by Product Type, 2020-2030
Chart Georgia Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Georgia Tea Market by Product Type, 2020-2030
Table Georgia Tea Market by Type, 2020-2030
Chart Georgia Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Georgia Tea Market by Type, 2020-2030
Table Georgia Tea Market by Distribution Channel, 2020-2030
Chart Georgia Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Georgia Tea Market by Distribution Channel, 2020-2030
Table Georgia Tea Market Share (%), by Companies, 2020-2025
Chart Georgia Tea Market, by Companies, 2025
Table Georgia Tea Market Share (%), by Brands, 2020-2025
Chart Georgia Tea Market, by Brands, 2025
Table Georgia – Population (Millions) and Forecast
Table Georgia – Consumer Price Index (CPI) and Forecast
Table Georgia – Gross Domestic Product and Forecast
Table Georgia Tea Market: Spend as a Proportion of GDP (%)
Table Georgia Tea Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this Georgia Tea market analysis comprise:
Agrofirm Kobuleti
Ahmad Tea Ltd.
Associated British Foods plc
Azersun Holding MMC
Geoplant Ltd
Greenfield Tea Ltd.
Lipton Teas and Infusions
Milmartea Ltd.
Orimi Trade OOO
Regency Teas (Pvt) Ltd.
Riston Teas Pvt Ltd
Tkibuli Tea Ltd.