Denmark’s tea market is expected to generate an additional USD 4.3 million in value by 2030, reflecting a compound annual growth rate of 1.4% from its 2025 base. The trajectory underscores the characteristics of a mature category defined by modest volume contraction and relative price stability. Retail volumes continue to edge down slightly, while nominal value gains are largely supported by firmer unit pricing and a gradual shift toward higher-quality offerings. In an environment marked by more rational consumption and heightened health awareness, consumers are increasingly opting to drink tea less frequently but to trade up when they do.
Structural pressures are most evident within traditional black tea, which remains the largest segment yet faces ongoing saturation and waning appeal among younger cohorts. The migration of these consumers toward ready-to-drink formats and fermented beverage alternatives has weighed on overall performance. By contrast, other tea types, fruit and herbal infusions, and selected speciality variants are emerging as the category’s principal growth engines. Their association with antioxidant properties, digestive support and broader wellbeing narratives aligns closely with prevailing health priorities, accelerating the evolution of the product mix toward greater diversity and functional emphasis.
Looking ahead, the market is set to maintain a pattern of gently declining volumes alongside comparatively stable value. Premiumisation is poised to serve as the primary lever for reinvigorating this mature landscape, with innovation focused on flavour extensions, clean-label ingredients, occasion segmentation and more refined consumption experiences. Foodservice operators are also enhancing their tea propositions through more premium formats, reinforcing perceived quality and experiential value. Health-driven demand is expected to continue supporting green, herbal and functionally positioned teas, while basic black tea may see further erosion in relative relevance.
From a channel perspective, large modern retail chains remain dominant, benefiting from scale and assortment breadth. Price sensitivity is sustaining steady performance in discount formats, while e-commerce, though still modest in absolute terms, is expanding at a comparatively faster pace as retailers intensify their digital capabilities. The Danish tea market is therefore transitioning from scale-led competition to a structurally adjusted phase in which quality differentiation, functional credibility and channel efficiency collectively define competitive advantage.
Developed to support market planning and channel strategy, this data report maps out the tea market in Denmark. With 2025 as its latest update point, it includes five years of historical data and six-year forecasts, helping teams align operations with future market realities.
What’s Inside the Report
Annual market size figures expressed in (Tons/DKK/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The following outlines the segmentation of the Denmark tea market:
Product type – e.g., black tea, fruit and herbal tea, green tea, others, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, paper containers
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the tea market in Denmark, highlighting dominant firms and brand-level movements. Companies profiled include: Associated British Foods plc, Clearspring Ltd., East West Tea Company, LLC, Ecotone, Fredsted A/S, JDE Peet’s N.V., La Alternativa B.V., Lipton Teas and Infusions, Midsona AB, Natur Drogeriet A/S, Nutrisslim d.o.o., etc.
The report includes detailed market share analysis for major competitors across the total tea market, alongside segment-level insights covering tea, black tea, loose black tea, black tea bags, fruit and herbal tea, green tea, other tea and RTD tea.
Market share analysis covered in the report:
Denmark tea market share
Denmark black tea market share
Denmark loose black tea market share
Denmark black tea bags market share
Denmark fruit and herbal tea market share
Denmark green tea market share
Denmark other tea market share
Denmark RTD tea market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Denmark Tea Market – Product Type Analysis
Denmark Tea Market – Type Analysis
Denmark Tea Market – Packaging Type Analysis
Denmark Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Associated British Foods plc
Clearspring Ltd.
East West Tea Company, LLC
Ecotone
Fredsted A/S
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Denmark Tea Market Size 2020-2030
Chart Denmark Tea Market, Net Growth, 2020-2030
Chart Denmark Tea Market, Growth Rates, 2020-2030
Table Denmark Tea Market by Product Type, 2020-2030
Chart Denmark Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Denmark Tea Market by Product Type, 2020-2030
Table Denmark Tea Market by Type, 2020-2030
Chart Denmark Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Denmark Tea Market by Type, 2020-2030
Table Denmark Tea Market by Packaging Type, 2020-2030
Chart Denmark Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Denmark Tea Market by Packaging Type, 2020-2030
Table Denmark Tea Market by Distribution Channel, 2020-2030
Chart Denmark Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Denmark Tea Market by Distribution Channel, 2020-2030
Table Denmark Tea Market Share (%), by Companies, 2020-2025
Chart Denmark Tea Market, by Companies, 2025
Table Denmark Tea Market Share (%), by Brands, 2020-2025
Chart Denmark Tea Market, by Brands, 2025
Table Denmark – Population (Millions) and Forecast
Table Denmark – Consumer Price Index (CPI) and Forecast
Table Denmark – Gross Domestic Product and Forecast
Table Denmark Tea Market: Spend as a Proportion of GDP (%)
Table Denmark Tea Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Denmark Tea market report include:
Associated British Foods plc
Clearspring Ltd.
East West Tea Company, LLC
Ecotone
Fredsted A/S
JDE Peet’s N.V.
La Alternativa B.V.
Lipton Teas and Infusions
Midsona AB
Natur Drogeriet A/S
Nutrisslim d.o.o.