The Australia tea market is forecast to expand by USD 58.5 million over the five-year period to 2030, reflecting a compound annual growth rate of 2.8%. Growth remains moderate, with momentum increasingly anchored in health awareness and the deepening of functional demand rather than broad-based volume acceleration. Consumers are progressively repositioning tea as a source of natural energy, antioxidants and everyday wellbeing support, reinforcing its relevance within a beverage landscape shaped by scrutiny of sugar intake and artificial additives.
Green tea, particularly matcha-led propositions, has moved further into the mainstream, supported by strong social media visibility and resonance with younger demographics. Its association with sustained energy release and a “clean” health image has strengthened tea’s positioning as an alternative to coffee and energy drinks. At the same time, traditional black tea faces ongoing competitive pressure from other caffeinated beverages, limiting its expansion. Fruit and herbal infusions are gaining traction in household consumption, underpinned by claims linked to digestion, stress relief and immune support. As a result, product innovation is increasingly centred on functional segmentation and occasion-based positioning rather than incremental line extensions.
Seasonality remains a structural constraint, with demand typically softening in warmer months, prompting manufacturers to broaden consumption occasions through lighter blends, time-of-day formulations and extensions into ready-to-drink and flavour-diversified formats. These strategies aim to mitigate cyclical volatility and embed tea more firmly into year-round routines. At the same time, premiumisation is evident in gift-oriented and specialty products, where refined packaging and higher perceived value help stimulate incremental demand during festive periods, partially offsetting slower everyday consumption growth.
Distribution dynamics are also evolving. Supermarkets continue to anchor category sales, but online channels are expanding at a faster pace, supported by digital recommendation engines, subscription models and convenient delivery services that reinforce repeat purchasing behaviour. Heightened attention to sustainable sourcing, environmentally responsible packaging and supply chain transparency is reshaping competitive positioning, particularly among environmentally conscious consumers. Overall, Australia’s tea market is transitioning from a traditional staple toward a more functional, younger-skewing and occasion-diversified category, sustaining steady value growth through innovation and narrative-driven differentiation rather than rapid scale expansion.
Explore the latest trends and data points in the tea market across Australia. Updated in 2025, this report provides historical benchmarks and long-term projections through 2030, covering segment dynamics and category developments.
What’s Inside the Report
Annual market size figures expressed in (Tons/AUD/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Australia tea market is structured as follows:
Product type – e.g., black tea, fruit and herbal tea, green tea, instant tea, others, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, metal cans, paper containers
Distribution channel – e.g., bars and HoReCa, discounters, e-commerce, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Updated market share data for major industry players in Australia tea market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: Arkadia Beverages Pty. Ltd., Associated British Foods plc, Avalanche Coffee Limited, Bettys & Taylors Group Ltd., BH Fine Foods Pty. Ltd., BOH Plantations Sdn. Bhd., Cantarella Bros Pty Ltd, EBOS Group Limited, English Tea Shop (UK) Ltd., HIgher Living Pte. Ltd., Ito En, Ltd., Lipton Teas and Infusions, Madame Flavour Pty. Ltd., Madura Tea Estates, MJF Holdings Limited, Sipp Pty. Ltd., Tata Consumer Products Ltd., Teavision Pty. Ltd., The Hain Celestial Group, Inc., etc.
The report includes detailed market share analysis for major competitors across the total tea market, alongside segment-level insights covering tea, black tea, loose black tea, black tea bags, fruit and herbal tea, green tea, instant tea, other tea and RTD tea.
Market share analysis covered in the report:
Australia tea market share
Australia black tea market share
Australia loose black tea market share
Australia black tea bags market share
Australia fruit and herbal tea market share
Australia green tea market share
Australia instant tea market share
Australia other tea market share
Australia RTD tea market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Australia Tea Market – Product Type Analysis
Australia Tea Market – Type Analysis
Australia Tea Market – Packaging Type Analysis
Australia Tea Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Arkadia Beverages Pty. Ltd.
Associated British Foods plc
Avalanche Coffee Limited
Bettys & Taylors Group Ltd.
BH Fine Foods Pty. Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Australia Tea Market Size 2020-2030
Chart Australia Tea Market, Net Growth, 2020-2030
Chart Australia Tea Market, Growth Rates, 2020-2030
Table Australia Tea Market by Product Type, 2020-2030
Chart Australia Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Australia Tea Market by Product Type, 2020-2030
Table Australia Tea Market by Type, 2020-2030
Chart Australia Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Australia Tea Market by Type, 2020-2030
Table Australia Tea Market by Packaging Type, 2020-2030
Chart Australia Tea Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Australia Tea Market by Packaging Type, 2020-2030
Table Australia Tea Market by Distribution Channel, 2020-2030
Chart Australia Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Australia Tea Market by Distribution Channel, 2020-2030
Table Australia Tea Market Share (%), by Companies, 2020-2025
Chart Australia Tea Market, by Companies, 2025
Table Australia Tea Market Share (%), by Brands, 2020-2025
Chart Australia Tea Market, by Brands, 2025
Table Australia – Population (Millions) and Forecast
Table Australia – Consumer Price Index (CPI) and Forecast
Table Australia – Gross Domestic Product and Forecast
Table Australia Tea Market: Spend as a Proportion of GDP (%)
Table Australia Tea Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Australia Tea market report include:
Arkadia Beverages Pty. Ltd.
Associated British Foods plc
Avalanche Coffee Limited
Bettys & Taylors Group Ltd.
BH Fine Foods Pty. Ltd.
BOH Plantations Sdn. Bhd.
Cantarella Bros Pty Ltd
EBOS Group Limited
English Tea Shop (UK) Ltd.
HIgher Living Pte. Ltd.
Ito En, Ltd.
Lipton Teas and Infusions
Madame Flavour Pty. Ltd.
Madura Tea Estates
MJF Holdings Limited
Sipp Pty. Ltd.
Tata Consumer Products Ltd.
Teavision Pty. Ltd.
The Hain Celestial Group, Inc.