Market Overview
The China sweet biscuits market is projected to reach USD 6.8 billion by 2031. However, growth is expected to remain subdued throughout the forecast period, with a CAGR of approximately 3.1% from 2026 to 2031. The category is facing a more cautious consumer environment and a clear shift toward healthier eating. Sweet biscuits still have scale, brand familiarity, and gifting relevance, but they are no longer benefiting from simple expansion in snack consumption. Consumers are more selective, and some are reducing intake of high-sugar products. This puts pressure on brands to make biscuits feel more permissible, more sensory, or more suitable for specific occasions.
Competition is intensifying from several directions. Packaged sweet biscuits are competing not only with other shelf-stable snacks, but also with freshly made bakery products and traditional Chinese biscuits that have gained visibility in lower-tier cities. Freshness, local taste, and gifting appeal can pull consumers away from standard packaged formats. In response, large brands need to refresh the category through limited editions, seasonal gifting, bite-sized formats, and texture-led products that create a more distinctive eating experience. The challenge is to deliver novelty without losing the convenience and consistency that packaged biscuits provide.
Channel change is reshaping the route to consumers. Supermarkets remain important, but snack discount stores and food specialists are gaining relevance, particularly in lower-tier cities where value and assortment matter. These formats can attract shoppers who previously relied on supermarkets, and they give sweet biscuits stronger exposure alongside a wider snack range. E-commerce is more powerful for some adjacent snack categories, but sweet biscuits still rely heavily on offline discovery and impulse browsing. The most effective channel strategy is likely to combine supermarket visibility, discount-store value, food-specialist variety, and selective online activation for new products and gift packs.
Health policy and consumer wellness concerns will influence innovation. Weight management messaging, sugar awareness, and demand for better-for-you snacks create pressure for reformulation, smaller portions, and clearer ingredient claims. Bite-sized biscuits can help by offering portion control and sensory enjoyment at the same time. Chocolate companies entering biscuits will add competition and raise expectations for indulgent quality, while established biscuit players will need to defend their position with better flavors, texture variety, and more balanced nutrition cues. China’s sweet biscuits market should grow slowly but remain large, with value coming from product renovation rather than volume momentum.
This report provides a comprehensive analysis of the China sweet biscuits market, combining historical data with forward-looking projections through 2031. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, type, packaging type and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.
What’s Inside the Report
Designed for business leaders and strategists, this report offers a data-rich overview of the China sweet biscuits market from 2021 to 2031, including historical data and projections through 2031. All figures are reported in (Tons/CNY/USD), with compound annual growth rates (CAGR) calculated for both periods. The analysis spans key dimensions such as product type, type, packaging type and distribution channel. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2021 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The China sweet biscuits market is categorized into the following segments:
Product type – e.g., chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers
Type – e.g., low-sugar and no-sugar sweet biscuits, regular sweet biscuits
Packaging type – e.g., flexible packaging, metal tins, paper containers, rigid plastic containers
Distribution channel – e.g., convenience stores, e-commerce, food specialty stores, foodservice channels, forecourts, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
The report provides an overview of market share among leading firms in the sweet biscuits sector in China, reflecting a mix of established brands and emerging competitors. Companies profiled include: August Storck KG, Danish Speciality Foods AAL DK A/S, Ezaki Glico Co., Ltd., Ferrero International S.A., Fujian Dali Group Co. Ltd., Guangdong Jiashili Group Co., Ltd., Jiangzhong Pharmaceutical Co., Ltd., Loacker S.p.A., Mondelez International Inc., Munchy Food Industries Sdn. Bhd., Nabati Group, Nestle S.A., Orion Group, PT. Mayora Indah, Tbk, The Garden Company Limited, Ting Hsin International Group, Want Want Holdings Limited, etc.
Market share data is presented for top-performing companies in the overall sweet biscuits sector, as well as for individual segments such as sweet biscuits, chocolate biscuits, cookies, plain biscuits, stuffed biscuits and wafers, enabling a granular view of competitive dynamics.
Market share analysis covered in the report:
China sweet biscuits market share
China chocolate biscuits market share
China cookies market share
China plain biscuits market share
China stuffed biscuits market share
China wafers market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
China Sweet Biscuits Market – Product Type Analysis
China Sweet Biscuits Market – Type Analysis
China Sweet Biscuits Market – Packaging Type Analysis
China Sweet Biscuits Market – Distribution Channel Analysis
Company/Brand Shares Analysis
August Storck KG
Danish Speciality Foods AAL DK A/S
Ezaki Glico Co., Ltd.
Ferrero International S.A.
Fujian Dali Group Co. Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table China Sweet Biscuits Market 2021-2031
Chart China Sweet Biscuits Market, Net Growth, 2021-2031
Chart China Sweet Biscuits Market, Growth Rates, 2021-2031
Table China Sweet Biscuits Market by Product Type, 2021-2031
Chart China Sweet Biscuits Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart China Sweet Biscuits Market by Product Type, 2021-2031
Table China Sweet Biscuits Market by Type, 2021-2031
Chart China Sweet Biscuits Market by Type, CAGR Historic and Forecast, 2021-2031
Chart China Sweet Biscuits Market by Type, 2021-2031
Table China Sweet Biscuits Market by Packaging Type, 2021-2031
Chart China Sweet Biscuits Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart China Sweet Biscuits Market by Packaging Type, 2021-2031
Table China Sweet Biscuits Market by Distribution Channel, 2021-2031
Chart China Sweet Biscuits Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart China Sweet Biscuits Market by Distribution Channel, 2021-2031
Table China Sweet Biscuits Market Share (%), by Companies, 2021-2025
Chart China Sweet Biscuits Market, by Companies, 2025
Table China Sweet Biscuits Market Share (%), by Brands, 2021-2025
Chart China Sweet Biscuits Market, by Brands, 2025
Table China – Population (Millions) and Forecast
Table China – Consumer Price Index (CPI) and Forecast
Table China – Gross Domestic Product and Forecast
Table China Sweet Biscuits Market: Spend as a Proportion of GDP (%)
Table China Sweet Biscuits Market: Consumption per Capita (Population)
Companies Mentioned
This report profiles the following China Sweet Biscuits companies:
August Storck KG
Danish Speciality Foods AAL DK A/S
Ezaki Glico Co., Ltd.
Ferrero International S.A.
Fujian Dali Group Co. Ltd.
Guangdong Jiashili Group Co., Ltd.
Jiangzhong Pharmaceutical Co., Ltd.
Loacker S.p.A.
Mondelez International Inc.
Munchy Food Industries Sdn. Bhd.
Nabati Group
Nestle S.A.
Orion Group
PT. Mayora Indah, Tbk
The Garden Company Limited
Ting Hsin International Group
Want Want Holdings Limited
