According to the latest estimates, the sun care products market in Kenya, in terms of revenue, is anticipated to progress at a CAGR of 4.9% during the forecast period, 2024-2029. Kenya’s sun care market is expanding due to its tropical climate and increasing awareness of UV-related skin issues. The rising middle class and growing tourism sector are fueling demand for sun care products, particularly those with high SPF protection. Additionally, consumers are seeking more affordable yet effective sun care options.
The report offers a comprehensive evaluation of the Kenya sun care products market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as product type, price range, consumer group, packaging type, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the sun care products industry.
Market Segmentation
The sun care products market in Kenya is classified into the following segments:
Product type: after-sun care, self-tanning, sun protection
Price range: prestige product, mass product
Consumer group: adult, children and babies
Packaging type: flexible packaging, glass bottles, paper containers, plastic bottles, others
Distribution channel: supermarkets and hypermarkets, health and beauty stores, direct selling, e-commerce, others
The Kenya sun care products market is segmented on the basis of product type, price range, consumer group, packaging type, and distribution channel. On the basis of product type, the sun care products market in Kenya has been segmented into after-sun care, self-tanning, and sun protection. By price range, the sun care products market in Kenya has been segmented into prestige product, and mass product. Based on consumer group, the sun care products market in Kenya is categorized into adult, and children and babies. On the basis of packaging type, the sun care products market in Kenya has been segmented into flexible packaging, glass bottles, paper containers, plastic bottles, and others. By distribution channel, the sun care products market in Kenya has been segmented into supermarkets and hypermarkets, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players Kenvue Inc., Forever Living Products International Inc., E.T. Browne Drug Co. Inc., Beiersdorf AG.
The report presents a detailed analysis of the Kenya sun care products market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya sun care products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya sun care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya sun care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewKenya sun care products market – product type analysis
Kenya sun care products market – price range analysis
Kenya sun care products market – consumer group analysis
Kenya sun care products market – packaging type analysis
Kenya sun care products market – distribution channel analysis
Key players and market share
– Kenvue Inc.
– Forever Living Products International, Inc.
– E.T. Browne Drug Co., Inc.
– Beiersdorf AG
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Kenya sun care products market 2019-2029
Chart Kenya sun care products market, net growth, 2019-2029
Chart Kenya sun care products market, growth rates, 2019-2029
Table Kenya sun care products market by product type, 2019-2029
Chart Kenya sun care products market by product type, CAGR historic and forecast, 2019-2029
Chart Kenya sun care products market by product type, 2019-2029
Table Kenya sun care products market by price range, 2019-2029
Chart Kenya sun care products market by price range, CAGR historic and forecast, 2019-2029
Chart Kenya sun care products market by price range, 2019-2029
Table Kenya sun care products market by consumer group, 2019-2029
Chart Kenya sun care products market by consumer group, CAGR historic and forecast, 2019-2029
Chart Kenya sun care products market by consumer group, 2019-2029
Table Kenya sun care products market by packaging type, 2019-2029
Chart Kenya sun care products market by packaging type, CAGR historic and forecast, 2019-2029
Chart Kenya sun care products market by packaging type, 2019-2029
Table Kenya sun care products market by distribution channel, 2019-2029
Chart Kenya sun care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kenya sun care products market by distribution channel, 2019-2029
Table Kenya sun care products market share (%), by companies, 2019-2023
Chart Kenya sun care products market, by companies, 2023
Table Kenya sun care products market share (%), by brands, 2019-2023
Chart Kenya sun care products market, by brands, 2023
Table Kenya – population (millions) and forecast
Table Kenya – consumer price index (CPI) and forecast
Table Kenya – gross domestic product and forecast
Table Kenya sun care products market: spend as a proportion of GDP (%)
Table Kenya sun care products market: consumption per capita (population)