China Sports Nutrition Market 2025

The China sports nutrition market is poised for steady growth, with an expected increase of USD 2.0 billion, reflecting a CAGR of approximately 8% from 2025 to 2030. China’s sports nutrition market continues to expand rapidly, driven by a growing fitness movement, particularly among millennials and Gen Z consumers. Government campaigns promoting national fitness, coupled with the popularity of fitness influencers on platforms like Xiaohongshu and Douyin, are fueling demand. Product localization, including flavor adaptation and traditional ingredient integration, is helping international brands thrive.

Focused on delivering actionable insights, this report explores the China sports nutrition market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the China sports nutrition market:
Product type: sports supplements (energy bars, non-protein products, protein powder), sports drinks (regular sports drinks, reduced sugar sports drinks)
Distribution channel: beauty and personal care stores, convenience stores, direct selling, e-commerce, forecourts, hypermarkets, pharmacies, small grocery stores, supermarkets, vending, others

The sports nutrition market in China is segmented across product type and distribution channel. The market is classified by product type into sports supplements (energy bars, non-protein products, protein powder), and sports drinks (regular sports drinks, reduced sugar sports drinks). Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, e-commerce, forecourts, hypermarkets, pharmacies, small grocery stores, supermarkets, vending, and others.

Competitive Landscape

The market features leading players such as Amway Corporation, Beijing Competitor Sports Technology JSC Ltd., Beijing Happy Energy Health Technology Co. Ltd., By-health Co. Ltd., Glanbia Plc, Herbalife Nutrition Ltd., NUTREND D.S. a.s., Shanghai Yifan International Trade Co. Ltd., Smeal Biotechnology Co. Ltd., THG plc, Worldwide Sport Nutritional Supplements Inc. and Xiwang Foodstuffs Co. Ltd.

This report delivers an in-depth examination of leading companies in the sports nutrition sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the China sports nutrition market.
Gain in-depth analysis and forecasts for the key segments of the China sports nutrition market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the China sports nutrition market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the China sports nutrition market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
China Sports Nutrition Market – Product Type Analysis
China Sports Nutrition Market – Distribution Channel Analysis
Company Shares Analysis
Amway Corporation
Beijing Competitor Sports Technology JSC Ltd.
Beijing Happy Energy Health Technology Co., Ltd.
By-health Co., Ltd.
Glanbia Plc
Herbalife Nutrition Ltd.
NUTREND D.S. a.s.
Shanghai Yifan International Trade Co., Ltd.
Smeal Biotechnology Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table China Sports Nutrition Market 2020-2030
Chart China Sports Nutrition Market, Net Growth, 2020-2030
Chart China Sports Nutrition Market, Growth Rates, 2020-2030
Table China Sports Nutrition Market by Product Type, 2020-2030
Chart China Sports Nutrition Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart China Sports Nutrition Market by Product Type, 2020-2030
Table China Sports Nutrition Market by Distribution Channel, 2020-2030
Chart China Sports Nutrition Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart China Sports Nutrition Market by Distribution Channel, 2020-2030
Table China Sports Nutrition Market Share (%), by Companies, 2020-2024
Chart China Sports Nutrition Market, by Companies, 2024
Table China Sports Nutrition Market Share (%), by Brands, 2020-2024
Chart China Sports Nutrition Market, by Brands, 2024
Table China – Population (Millions) and Forecast
Table China – Consumer Price Index (CPI) and Forecast
Table China – Gross Domestic Product and Forecast
Table China Sports Nutrition Market: Spend as a Proportion of GDP (%)
Table China Sports Nutrition Market: Consumption per Capita (Population)

Companies Mentioned

Amway Corporation
Beijing Competitor Sports Technology JSC Ltd.
Beijing Happy Energy Health Technology Co., Ltd.
By-health Co., Ltd.
Glanbia Plc
Herbalife Nutrition Ltd.
NUTREND D.S. a.s.
Shanghai Yifan International Trade Co., Ltd.
Smeal Biotechnology Co., Ltd.
THG plc
Worldwide Sport Nutritional Supplements, Inc.
Xiwang Foodstuffs Co., Ltd.