Portugal Spirits Market 2025

Expected to experience modest expansion, the Portugal spirits market size is forecasted to increase from USD 1,183.8 million in 2024 to USD 1,348.9 million by 2030, achieving a CAGR of 2.2% over the evaluation period. Portugal’s spirits market is influenced by the strong tradition of port wine and aguardente, but the growing interest in international spirits such as whiskey, gin, and rum is driving market expansion. Portugal’s growing cocktail culture, particularly in Lisbon and Porto, is also fueling the demand for premium and craft spirits. As more Portuguese consumers seek high-quality products, the market is seeing a shift toward premiumization and diversification.

Providing a strategic perspective on the Portugal spirits market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, category and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.

Market Segmentation

The Portugal spirits market is classified into the following segments:
Product type: brandy and cognac, liqueurs, non-alcoholic spirits, rum, tequila and mezcal, whiskies, white spirits, others
Category: craft, non-craft
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others

In Portugal, the spirits market is segmented by product type, category and distribution channel. By product type, the market features brandy and cognac, liqueurs, non-alcoholic spirits, rum, tequila and mezcal, whiskies, white spirits, and others. Category segments encompass craft, and non-craft. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.

Competitive Landscape

Prominent players in the spirits market include William Grant & Sons Ltd., The Edrington Group Limited, Taylor Fonseca Group, Suntory Holdings Limited, S.V.S. La Martiniquaise, Pernod Ricard Group, Mast-Jagermeister SE, Kirin Holdings Co. Ltd., Joao Portugal Ramos Vinhos S.A., J Portugal Ramos – Vinhos S.A., Heaven Hill Distilleries Inc., Granvinhos Lda, Diageo plc, Davide Campari-Milano S.p.A., Companhia Muller de Bebidas Ltda, Companhia Espirituosa S.A., Brown-Forman Corporation, Becle S.A.B. de C.V., Bebilusa-Industria E Comercio De Bebidas Lda., Bacardi Limited and Alianca – Vinhos de Portugal S.A.

This analysis offers a comprehensive overview of the main players in the spirits market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Portugal spirits market.
Gain in-depth analysis and forecasts for the key segments of the Portugal spirits market: product type, category and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Portugal spirits market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Portugal spirits market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Portugal Spirits Market – Product Type Analysis
Portugal Spirits Market – Category Analysis
Portugal Spirits Market – Distribution Channel Analysis
Company Shares Analysis
William Grant & Sons Ltd.
The Edrington Group Limited
Taylor Fonseca Group
Suntory Holdings Limited
S.V.S. La Martiniquaise
Pernod Ricard Group
Mast-Jagermeister SE
Kirin Holdings Co., Ltd.
Joao Portugal Ramos Vinhos S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Portugal Spirits Market 2020-2030
Chart Portugal Spirits Market, Net Growth, 2020-2030
Chart Portugal Spirits Market, Growth Rates, 2020-2030
Table Portugal Spirits Market by Product Type, 2020-2030
Chart Portugal Spirits Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Portugal Spirits Market by Product Type, 2020-2030
Table Portugal Spirits Market by Category, 2020-2030
Chart Portugal Spirits Market by Category, CAGR Historic and Forecast, 2020-2030
Chart Portugal Spirits Market by Category, 2020-2030
Table Portugal Spirits Market by Distribution Channel, 2020-2030
Chart Portugal Spirits Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Portugal Spirits Market by Distribution Channel, 2020-2030
Table Portugal Spirits Market Share (%), by Companies, 2020-2024
Chart Portugal Spirits Market, by Companies, 2024
Table Portugal Spirits Market Share (%), by Brands, 2020-2024
Chart Portugal Spirits Market, by Brands, 2024
Table Portugal – Population (Millions) and Forecast
Table Portugal – Consumer Price Index (CPI) and Forecast
Table Portugal – Gross Domestic Product and Forecast
Table Portugal Spirits Market: Spend as a Proportion of GDP (%)
Table Portugal Spirits Market: Consumption per Capita (Population)

Companies Mentioned

William Grant & Sons Ltd.
The Edrington Group Limited
Taylor Fonseca Group
Suntory Holdings Limited
S.V.S. La Martiniquaise
Pernod Ricard Group
Mast-Jagermeister SE
Kirin Holdings Co., Ltd.
Joao Portugal Ramos Vinhos S.A.
J Portugal Ramos – Vinhos S.A.
Heaven Hill Distilleries Inc.
Granvinhos Lda
Diageo plc
Davide Campari-Milano S.p.A.
Companhia Muller de Bebidas Ltda
Companhia Espirituosa S.A.
Brown-Forman Corporation
Becle, S.A.B. de C.V.
Bebilusa-Industria E Comercio De Bebidas, Lda.
Bacardi Limited
Alianca – Vinhos de Portugal, S.A.