The Latin America spirits market is anticipated to witness significant growth, with an expected uptick of USD 21.0 billion, equating to a compound annual growth rate (CAGR) of about 7.4% in the coming years. Latin America’s spirits market is seeing strong growth due to a combination of cultural factors and a growing young, urban population. In countries like Brazil, Mexico, and Argentina, spirits, particularly rum, tequila, and whisky, are entrenched in local traditions, driving consistent demand. The rise of craft spirits and premium offerings is fueling the segment’s growth, as consumers in urban centers seek out higher-quality options. Furthermore, the younger demographic’s growing interest in cocktails and mixology is influencing the popularity of spirits, particularly among millennials and Gen Z consumers. Alcohol consumption in Latin America is also being driven by a growing nightlife culture and a continued appreciation for traditional drinks like aguardiente, cachaça, and mezcal.
This report presents a detailed overview of the Latin America spirits industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, distribution channel and country. This detailed analysis supports the identification of growth opportunities within the spirits industry.
Market Segmentation
The Latin America spirits market is structured as follows:
Product type: brandy and cognac, liqueurs, non-alcoholic spirits, rum, tequila and mezcal, whiskies, white spirits, others
Distribution channel: convenience stores, forecourt, supermarkets and hypermarkets, discounters, warehouse clubs, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others
Country: Argentina, Brazil, Chile, Colombia, Mexico, others
The segmentation of the Latin America spirits market product type, distribution channel and country. The categorization of the market by product type includes brandy and cognac, liqueurs, non-alcoholic spirits, rum, tequila and mezcal, whiskies, white spirits, and others. Distribution channel segmentation includes convenience stores, forecourt, supermarkets and hypermarkets, discounters, warehouse clubs, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others. Geographically, the market is divided into Argentina, Brazil, Chile, Colombia, Mexico and others.
Competitive Landscape
The Latin America spirits market exhibits significant competition. Leading companies within the market include William Grant & Sons Ltd., The Edrington Group Limited, Tequila Supremo S.A. de C.V., Tequila Centinela S.A. de C.V., Suntory Holdings Limited, Pernod Ricard Group, Miguel Torres S.A., Mast-Jagermeister SE, Industrias Reunidas de Bebidas Tatuzinho 3 Fazendas Ltda., Industrias Licoreras de Guatemala, Industria Licorera de Caldas, Industria de Bebidas Paris Ltda, Fratelli Branca Distillerie Srl, Fabrica de Licores y Alcoholes de Antioquia, Engarrafamento Pitu Ltda, Diageo plc, Destilerias Unidas S.A., Davide Campari-Milano S.p.A., Cooperativa Agricola Pisquera Elqui Limitada (CAPEL), Compania Cervecerias Unidas S.A., Companhia Muller de Bebidas Ltda, Brown-Forman Corporation, Bodega Las Copas S.L., Becle S.A.B. de C.V. and Bacardi Limited.
The report provides a detailed assessment of prominent companies within the spirits market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Latin America spirits market.
Gain in-depth analysis and forecasts for the key segments of the Latin America spirits market: product type, distribution channel and country.
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Gain deep insights into the dynamics of the Latin America spirits market.
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Anticipate the future trajectory of the Latin America spirits market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Latin America Spirits Market – Product Type Analysis
Latin America Spirits Market – Distribution Channel Analysis
Latin America Spirits Market – Country Analysis
Key Players and Market Share
– William Grant & Sons Ltd.
– The Edrington Group Limited
– Tequila Supremo, S.A. de C.V.
– Tequila Centinela, S.A. de C.V.
– Suntory Holdings Limited
– Pernod Ricard Group
– Miguel Torres S.A.
– Mast-Jagermeister SE
– Industrias Reunidas de Bebidas Tatuzinho 3 Fazendas Ltda.
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Latin America Spirits Market 2019-2029
Chart Latin America Spirits Market, Net Growth, 2019-2029
Chart Latin America Spirits Market, Growth Rates, 2019-2029
Table Latin America Spirits Market by Product Type, 2019-2029
Chart Latin America Spirits Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Latin America Spirits Market by Product Type, 2019-2029
Table Latin America Spirits Market by Distribution Channel, 2019-2029
Chart Latin America Spirits Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Latin America Spirits Market by Distribution Channel, 2019-2029
Table Latin America Spirits Market by Country, 2019-2029
Chart Latin America Spirits Market by Country, CAGR Historic and Forecast, 2019-2029
Chart Latin America Spirits Market by Country, 2019-2029
Table Latin America Spirits Market Share (%), by Companies, 2019-2023
Chart Latin America Spirits Market, by Companies, 2023
Table Latin America Spirits Market Share (%), by Brands, 2019-2023
Chart Latin America Spirits Market, by Brands, 2023
Table Latin America – Population (Millions) and Forecast
Table Latin America – Consumer Price Index (CPI) and Forecast
Table Latin America – Gross Domestic Product and Forecast
Table Latin America Spirits Market: Spend as a Proportion of GDP (%)
Table Latin America Spirits Market: Consumption per Capita (Population)
Companies Mentioned
William Grant & Sons Ltd.
The Edrington Group Limited
Tequila Supremo, S.A. de C.V.
Tequila Centinela, S.A. de C.V.
Suntory Holdings Limited
Pernod Ricard Group
Miguel Torres S.A.
Mast-Jagermeister SE
Industrias Reunidas de Bebidas Tatuzinho 3 Fazendas Ltda.
Industrias Licoreras de Guatemala
Industria Licorera de Caldas
Industria de Bebidas Paris Ltda
Fratelli Branca Distillerie Srl
Fabrica de Licores y Alcoholes de Antioquia
Engarrafamento Pitu Ltda
Diageo plc
Destilerias Unidas S.A.
Davide Campari-Milano S.p.A.
Cooperativa Agricola Pisquera Elqui Limitada (CAPEL)
Compania Cervecerias Unidas S.A.
Companhia Muller de Bebidas Ltda
Brown-Forman Corporation
Bodega Las Copas S.L.
Becle, S.A.B. de C.V.
Bacardi Limited