A modest growth trajectory is forecasted for the Germany spirits market, with an expected increase of USD 3.0 billion and a compound annual growth rate (CAGR) of roughly 2.8% from 2024 through 2029. Germany’s spirits market is being shaped by strong demand for traditional drinks like schnapps and beer-based spirits, alongside growing interest in premium international spirits such as whiskey, gin, and rum. The rise of craft distilleries and a broader shift towards premiumization are driving growth, particularly among younger, affluent consumers. Additionally, Germany’s vibrant cocktail scene, coupled with an expanding tourism sector, is boosting consumption of both domestic and imported spirits.
This report presents a detailed overview of the Germany spirits industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, category and distribution channel. This detailed analysis supports the identification of growth opportunities within the spirits industry.
Market Segmentation
The Germany spirits market is structured as follows:
Product type: brandy and cognac, liqueurs, non-alcoholic spirits, rum, tequila and mezcal, whiskies, white spirits, others
Category: craft, non-craft
Distribution channel: convenience stores, forecourt, supermarkets and hypermarkets, discounters, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others
The spirits market in Germany is segmented across product type, category and distribution channel. The market is classified by product type into brandy and cognac, liqueurs, non-alcoholic spirits, rum, tequila and mezcal, whiskies, white spirits, and others. Category categories include craft, and non-craft. Distribution channel segmentation includes convenience stores, forecourt, supermarkets and hypermarkets, discounters, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.
Competitive Landscape
Key players in the spirits market consist of William Grant & Sons Ltd., Verpoorten GmbH & Co. KG, Underberg AG, Suntory Holdings Limited, Schwarze & Schlichte Markenvertrieb GmbH & Co. KG, Schilkin GmbH & Co. KG, Sazerac Company Inc., Rotkaeppchen-Mumm Sektkellereien GmbH, Remy Cointreau Group, Pernod Ricard Group, Mast-Jagermeister SE, Mangaroca International S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Les Grands Chais De France, Graflich von Hardenberg’sche Kornbrennerei GmbH & Co. KG, Fratelli Branca Distillerie Srl, Engarrafamento Pitu Ltda, Dr. August Oetker, Diageo plc, Destilerias Sierra Unidas S.A. De C.V., Davide Campari-Milano S.p.A., Brown-Forman Corporation, Borco Group, Berentzen-Gruppe AG, Bacardi Limited and August Ernst GmbH & Co. KG.
The report provides a detailed assessment of prominent companies within the spirits market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Germany spirits market.
Gain in-depth analysis and forecasts for the key segments of the Germany spirits market: product type, category and distribution channel.
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Gain deep insights into the dynamics of the Germany spirits market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Germany spirits market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Germany Spirits Market – Product Type Analysis
Germany Spirits Market – Category Analysis
Germany Spirits Market – Distribution Channel Analysis
Key Players and Market Share
– William Grant & Sons Ltd.
– Verpoorten GmbH & Co. KG
– Underberg AG
– Suntory Holdings Limited
– Schwarze & Schlichte Markenvertrieb GmbH & Co. KG
– Schilkin GmbH & Co. KG
– Sazerac Company, Inc.
– Rotkaeppchen-Mumm Sektkellereien GmbH
– Remy Cointreau Group
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Germany Spirits Market 2019-2029
Chart Germany Spirits Market, Net Growth, 2019-2029
Chart Germany Spirits Market, Growth Rates, 2019-2029
Table Germany Spirits Market by Product Type, 2019-2029
Chart Germany Spirits Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Germany Spirits Market by Product Type, 2019-2029
Table Germany Spirits Market by Category, 2019-2029
Chart Germany Spirits Market by Category, CAGR Historic and Forecast, 2019-2029
Chart Germany Spirits Market by Category, 2019-2029
Table Germany Spirits Market by Distribution Channel, 2019-2029
Chart Germany Spirits Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Germany Spirits Market by Distribution Channel, 2019-2029
Table Germany Spirits Market Share (%), by Companies, 2019-2023
Chart Germany Spirits Market, by Companies, 2023
Table Germany Spirits Market Share (%), by Brands, 2019-2023
Chart Germany Spirits Market, by Brands, 2023
Table Germany – Population (Millions) and Forecast
Table Germany – Consumer Price Index (CPI) and Forecast
Table Germany – Gross Domestic Product and Forecast
Table Germany Spirits Market: Spend as a Proportion of GDP (%)
Table Germany Spirits Market: Consumption per Capita (Population)
Companies Mentioned
William Grant & Sons Ltd.
Verpoorten GmbH & Co. KG
Underberg AG
Suntory Holdings Limited
Schwarze & Schlichte Markenvertrieb GmbH & Co. KG
Schilkin GmbH & Co. KG
Sazerac Company, Inc.
Rotkaeppchen-Mumm Sektkellereien GmbH
Remy Cointreau Group
Pernod Ricard Group
Mast-Jagermeister SE
Mangaroca International S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Les Grands Chais De France
Graflich von Hardenberg’sche Kornbrennerei GmbH & Co. KG
Fratelli Branca Distillerie Srl
Engarrafamento Pitu Ltda
Dr. August Oetker
Diageo plc
Destilerias Sierra Unidas, S.A. De C.V.
Davide Campari-Milano S.p.A.
Brown-Forman Corporation
Borco Group
Berentzen-Gruppe AG
Bacardi Limited
August Ernst GmbH & Co. KG