Romania Soft Drinks Market 2025

The Romania soft drinks market is poised for robust expansion, projected to grow by $2.1 billion at a 7.9% compound annual growth rate, establishing itself as one of Central and Eastern Europe’s most dynamic beverage markets. This growth trajectory reflects Romania’s evolving consumer landscape, where health-conscious urban professionals in Bucharest, Cluj-Napoca, and other major cities are driving demand for premium functional beverages, while traditional carbonates maintain strong footholds in rural areas and among value-oriented consumers. The market’s dual nature is increasingly apparent, with natural juices and mineral waters growing at nearly triple the rate of conventional soft drinks as Romanian consumers demonstrate growing sophistication in their beverage choices, favoring products with clean labels, reduced sugar content, and functional benefits.

Health and wellness trends are reshaping product development strategies across the industry, with functional waters featuring added electrolytes and vitamins gaining particular traction among fitness-oriented urbanites. Local producers are capitalizing on Romania’s rich agricultural heritage by developing premium juice blends featuring indigenous fruits like sea buckthorn and wild blueberries, often marketed with both health and patriotic appeals. This premiumization occurs against a challenging macroeconomic backdrop, where new tax measures and persistent inflation are forcing manufacturers to carefully balance pricing strategies with quality perceptions. The most successful players are those offering tiered product portfolios that cater to both premium health-conscious segments and price-sensitive traditionalists, often through innovative packaging formats that deliver value across income levels.

Distribution channels are undergoing significant transformation as Romanian consumers demonstrate increasing channel fluidity. While chained supermarkets remain the dominant purchase point, e-commerce platforms are gaining share rapidly, particularly for bulk purchases of mineral water and specialty health beverages. Modern trade outlets are responding by enhancing their health and wellness sections, while traditional corner stores focus on value-oriented single-serve offerings. The competitive landscape reflects Romania’s position as a bridge market between Western European quality expectations and emerging market accessibility needs, with multinational brands competing against agile local players through hybrid strategies that combine global innovation with local flavor profiles. As the market matures, success will increasingly depend on manufacturers’ ability to navigate Romania’s complex economic environment while meeting rising consumer demands for both health benefits and sustainability credentials in this fast-growing but challenging European market.

This report presents a detailed analysis of the Romania soft drinks market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, type, packaging and distribution channel.

Market Segmentation

The Romania soft drinks market is structured as follows:
Product type: bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, sports drinks
Type: regular, low- and no-sugar soft drinks
Packaging: flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, others
Distribution channel: convenience stores, discounters, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, others

The Romania soft drinks market is categorized by product type, type, packaging and distribution channel. The categorization of the market by product type includes bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, and sports drinks. Type segmentation includes regular, and low- and no-sugar soft drinks. Packaging segments consist of flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, and others. Distribution channel segmentation comprises convenience stores, discounters, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, and others.

Competitive Landscape

Within the competitive landscape, significant companies profiled in the report include Apemin Tusnad S.A., Apemin Zizin S.A., Azuga Waters SRL, Biborteni Aqua S.R.L., CALIPSO s.r.l., Central Bottling Co. Ltd., Devin JSC, European Food S.A., Givesco Bakery A/S, Grupa Maspex Wadowice, Hell Energy Magyarorszag Kft, Hermann Pfanner Getranke GmbH, Lactalis South Africa (Pty) Ltd., Merlins Beverages SRL, Nestle S.A., PepsiCo Inc., Perla Harghitei S.A., Prodal S.R.L., Romaqua Group SA, Romaqua Group SA, Suntory Holdings Limited, The Coca-Cola Company, The Eckes-Granini Group GmbH, Unilever PLC and Valvis Holding SA.

The report provides a detailed assessment of prominent companies within the soft drinks market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Romania soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Romania soft drinks market: product type, type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Romania soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Romania soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Romania Soft Drinks Market – Product Type Analysis
Romania Soft Drinks Market – Type Analysis
Romania Soft Drinks Market – Packaging Analysis
Romania Soft Drinks Market – Distribution Channel Analysis
Company Shares Analysis
Apemin Tusnad S.A.
Apemin Zizin S.A.
Azuga Waters SRL
Biborteni Aqua S.R.L.
CALIPSO s.r.l.
Central Bottling Co. Ltd.
Devin JSC
European Food S.A.
Givesco Bakery A/S
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Romania Soft Drinks Market 2020-2030
Chart Romania Soft Drinks Market, Net Growth, 2020-2030
Chart Romania Soft Drinks Market, Growth Rates, 2020-2030
Table Romania Soft Drinks Market by Product Type, 2020-2030
Chart Romania Soft Drinks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Romania Soft Drinks Market by Product Type, 2020-2030
Table Romania Soft Drinks Market by Type, 2020-2030
Chart Romania Soft Drinks Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Romania Soft Drinks Market by Type, 2020-2030
Table Romania Soft Drinks Market by Packaging, 2020-2030
Chart Romania Soft Drinks Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Romania Soft Drinks Market by Packaging, 2020-2030
Table Romania Soft Drinks Market by Distribution Channel, 2020-2030
Chart Romania Soft Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Romania Soft Drinks Market by Distribution Channel, 2020-2030
Table Romania Soft Drinks Market Share (%), by Companies, 2020-2024
Chart Romania Soft Drinks Market, by Companies, 2024
Table Romania Soft Drinks Market Share (%), by Brands, 2020-2024
Chart Romania Soft Drinks Market, by Brands, 2024
Table Romania – Population (Millions) and Forecast
Table Romania – Consumer Price Index (CPI) and Forecast
Table Romania – Gross Domestic Product and Forecast
Table Romania Soft Drinks Market: Spend as a Proportion of GDP (%)
Table Romania Soft Drinks Market: Consumption per Capita (Population)

Companies Mentioned

Apemin Tusnad S.A.
Apemin Zizin S.A.
Azuga Waters SRL
Biborteni Aqua S.R.L.
CALIPSO s.r.l.
Central Bottling Co. Ltd.
Devin JSC
European Food S.A.
Givesco Bakery A/S
Grupa Maspex Wadowice
Hell Energy Magyarorszag Kft
Hermann Pfanner Getranke GmbH
Lactalis South Africa (Pty) Ltd.
Merlins Beverages SRL
Nestle S.A.
PepsiCo, Inc.
Perla Harghitei S.A.
Prodal S.R.L.
Romaqua Group SA
Romaqua Group SA
Suntory Holdings Limited
The Coca-Cola Company
The Eckes-Granini Group GmbH
Unilever PLC
Valvis Holding SA