Morocco Soft Drinks Market 2025

Morocco’s soft drinks market is on track for steady expansion, with market size expected to grow from USD 1,510.2 million in 2024 to USD 2,330.7 million by 2030, reflecting a 7.5% compound annual growth rate. This growth trajectory is supported by key demographic and environmental factors, including rapid urbanization, a growing youth population with increasing purchasing power, and climate-induced consumption shifts. While economic pressures have constrained household spending power – particularly in rural areas where agricultural income declines have been acute – structural demand drivers continue to propel the sector forward.

The country’s prolonged heatwaves over recent years have fundamentally altered beverage consumption patterns, accelerating a transition from traditional hot drinks to refreshing alternatives. Bottled water has emerged as a primary beneficiary of this climatic shift, maintaining strong growth momentum as both a hydration necessity and thermal relief product. The category’s expansion has been further segmented by price sensitivity, with still purified water gaining particular traction among cost-conscious consumers facing tighter budgets. Carbonated soft drinks, after several years of decline, are experiencing renewed demand as manufacturers introduce lighter formulations and smaller, more affordable packaging formats to cater to changing consumer needs.

Health awareness continues to reshape product preferences, though economic realities are mediating the pace of change. Functional beverages including sugar-free variants, vitamin-enhanced waters, and organic juice options are gaining shelf space and consumer attention, particularly among urban demographics. However, price remains the decisive factor for many households, creating opportunities for local brands like Marrakech Juice and Valencia RTD Tea that combine acceptable quality with aggressive pricing. The ready-to-drink tea category exemplifies this dichotomy – while premium functional offerings exist, the strongest volume growth comes from economy segments where local players are outperforming multinational competitors through superior distribution and pricing strategies.

Market dynamics reveal a sector in transition, where climate adaptation and health trends intersect with economic pragmatism. Manufacturers are navigating this landscape through portfolio diversification, balancing premium functional innovations with value-oriented stock keeping units (SKUs) to maintain volume growth. The coming years will likely see intensified competition in the mid-price segment as companies attempt to bridge the gap between quality aspirations and spending constraints, while distribution networks expand to serve both urban convenience channels and traditional retail outlets in secondary cities.

This report presents a thorough analysis and future outlook for the Morocco soft drinks market, covering historical data from 2020 to 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as product type, type, packaging and distribution channel, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.

Market Segmentation

The Morocco soft drinks market is structured as follows:
Product type: bottled water, carbonated soft drinks, concentrates, juices, RTD tea, energy drinks
Type: regular, low- and no-sugar soft drinks
Packaging: flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, others
Distribution channel: convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, vending, others

The soft drinks market in Morocco is segmented across product type, type, packaging and distribution channel. The categorization of the market by product type includes bottled water, carbonated soft drinks, concentrates, juices, RTD tea, and energy drinks. Type categories include regular, and low- and no-sugar soft drinks. Packaging segments consist of flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, and others. Distribution channel segmentation comprises convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, vending, and others.

Competitive Landscape

Prominent companies operating within the market comprise Agro Juice Processing S.A., Conserve Italia Soc. Coop. Agricola, Cooperative COPAG, Danone S.A., Groupe Amhal, groupe Holmarcom, J Garcia Carrion S.A., Les Eaux Minérales Al Karama, Moroccan Food Processing, Mutandis Ltd., Nestle S.A., ONA Group, PepsiCo Inc., Societe MAROCAINE D’INVESTISSEMENTS ET DE SERVICES (MDI), Suntory Holdings Limited, The Coca-Cola Company, VCR Sodalmu SA, Vichy Catalan S.A. and Water Mineral Chefchaouen Sarl.

The report provides a detailed assessment of prominent companies within the soft drinks market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Morocco soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Morocco soft drinks market: product type, type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Morocco soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Morocco soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Morocco Soft Drinks Market – Product Type Analysis
Morocco Soft Drinks Market – Type Analysis
Morocco Soft Drinks Market – Packaging Analysis
Morocco Soft Drinks Market – Distribution Channel Analysis
Company Shares Analysis
Agro Juice Processing S.A.
Conserve Italia Soc. Coop. Agricola
Cooperative COPAG
Danone S.A.
Groupe Amhal
groupe Holmarcom
J Garcia Carrion S.A.
Les Eaux Minérales Al Karama
Moroccan Food Processing
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Morocco Soft Drinks Market 2020-2030
Chart Morocco Soft Drinks Market, Net Growth, 2020-2030
Chart Morocco Soft Drinks Market, Growth Rates, 2020-2030
Table Morocco Soft Drinks Market by Product Type, 2020-2030
Chart Morocco Soft Drinks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Soft Drinks Market by Product Type, 2020-2030
Table Morocco Soft Drinks Market by Type, 2020-2030
Chart Morocco Soft Drinks Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Soft Drinks Market by Type, 2020-2030
Table Morocco Soft Drinks Market by Packaging, 2020-2030
Chart Morocco Soft Drinks Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Morocco Soft Drinks Market by Packaging, 2020-2030
Table Morocco Soft Drinks Market by Distribution Channel, 2020-2030
Chart Morocco Soft Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Morocco Soft Drinks Market by Distribution Channel, 2020-2030
Table Morocco Soft Drinks Market Share (%), by Companies, 2020-2024
Chart Morocco Soft Drinks Market, by Companies, 2024
Table Morocco Soft Drinks Market Share (%), by Brands, 2020-2024
Chart Morocco Soft Drinks Market, by Brands, 2024
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco Soft Drinks Market: Spend as a Proportion of GDP (%)
Table Morocco Soft Drinks Market: Consumption per Capita (Population)

Companies Mentioned

Agro Juice Processing S.A.
Conserve Italia Soc. Coop. Agricola
Cooperative COPAG
Danone S.A.
Groupe Amhal
groupe Holmarcom
J Garcia Carrion S.A.
Les Eaux Minérales Al Karama
Moroccan Food Processing
Mutandis Ltd.
Nestle S.A.
ONA Group
PepsiCo, Inc.
Societe MAROCAINE D’INVESTISSEMENTS ET DE SERVICES (MDI)
Suntory Holdings Limited
The Coca-Cola Company
VCR Sodalmu SA
Vichy Catalan, S.A.
Water Mineral Chefchaouen Sarl