The Morocco soft drinks market is expected to sustain a strong growth trajectory, rising from USD 1,510.2 million in 2024 to USD 2,330.7 million by 2030, reflecting a compound annual rate of 7.5%. This expansion comes against a backdrop of persistent macroeconomic headwinds, including high inflation and pressure on household incomes, particularly in rural areas dependent on agriculture. These conditions have heightened price sensitivity, pushing consumers toward more affordable products and strengthening the role of local brands positioned on value. At the same time, modest GDP growth provides a stabilizing influence, ensuring the market continues to expand despite constrained spending power.
Climate dynamics remain a central factor shaping consumption patterns. Prolonged high temperatures are accelerating the shift from hot beverages to cold soft drinks, while concerns over water scarcity and declining tap water quality are boosting demand for bottled water. This structural reliance on packaged hydration has given bottled water one of the fastest growth trajectories within the category. Parallel to this, Morocco’s tourism rebound is injecting momentum into the foodservice channel, where soft drink consumption is expanding significantly, particularly in bottled water and carbonates, which remain staples in restaurants and hotels serving international visitors.
Evolving consumer behavior adds another layer of complexity to the market outlook. Rising health consciousness is pushing demand for low-sugar, organic, and functional beverages, reflecting a broader global trend that is gradually filtering into Morocco. Urban consumers in particular are demonstrating a willingness to experiment with beverages positioned around wellness, whether through natural ingredients, reduced sugar content, or added functional benefits. Yet price remains the decisive factor for many households, leading to a polarized market in which premium health-oriented products grow alongside economy offerings that appeal to cost-conscious shoppers.
As the sector develops, success will hinge on balancing affordability with innovation. Brands that can deliver health-aligned offerings at accessible price points, while maintaining wide distribution across both retail and foodservice channels, will be best positioned to capture growth. With weather patterns reinforcing structural demand for refreshment and tourism providing a steady boost, Morocco’s soft drinks market appears set to navigate inflationary challenges while sustaining its upward trajectory.
The report offers a comprehensive analysis of the Morocco soft drinks market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, type, packaging and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.
Market Segmentation
The following outlines the segmentation of the Morocco soft drinks market:
Product type: bottled water, carbonated soft drinks, concentrates, juices, RTD tea, energy drinks
Type: regular, low- and no-sugar soft drinks
Packaging: flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, others
Distribution channel: convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, vending, others
The Morocco soft drinks market is segmented by product type, type, packaging and distribution channel. The market is classified by product type into bottled water, carbonated soft drinks, concentrates, juices, RTD tea, and energy drinks. Type segments are divided into regular, and low- and no-sugar soft drinks. Packaging segments are categorized into flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, and others. Distribution channel segmentation comprises convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, vending, and others.
Competitive Landscape
The competitive landscape of the industry has been analyzed, featuring profiles of major players such as Agro Juice Processing S.A., Conserve Italia Soc. Coop. Agricola, Cooperative COPAG, Danone S.A., Groupe Amhal, groupe Holmarcom, J Garcia Carrion S.A., Les Eaux Minérales Al Karama, Moroccan Food Processing, Mutandis Ltd., Nestle S.A., ONA Group, PepsiCo Inc., Societe MAROCAINE D’INVESTISSEMENTS ET DE SERVICES (MDI), Suntory Holdings Limited, The Coca-Cola Company, VCR Sodalmu SA, Vichy Catalan S.A. and Water Mineral Chefchaouen Sarl.
This report delivers an in-depth examination of leading companies in the soft drinks sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
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Obtain precise statistical data and forecasts for the Morocco soft drinks market.
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Gain deep insights into the dynamics of the Morocco soft drinks market.
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Anticipate the future trajectory of the Morocco soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Morocco Soft Drinks Market – Product Type Analysis
Morocco Soft Drinks Market – Type Analysis
Morocco Soft Drinks Market – Packaging Analysis
Morocco Soft Drinks Market – Distribution Channel Analysis
Company Shares Analysis
Agro Juice Processing S.A.
Conserve Italia Soc. Coop. Agricola
Cooperative COPAG
Danone S.A.
Groupe Amhal
groupe Holmarcom
J Garcia Carrion S.A.
Les Eaux Minérales Al Karama
Moroccan Food Processing
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Morocco Soft Drinks Market 2020-2030
Chart Morocco Soft Drinks Market, Net Growth, 2020-2030
Chart Morocco Soft Drinks Market, Growth Rates, 2020-2030
Table Morocco Soft Drinks Market by Product Type, 2020-2030
Chart Morocco Soft Drinks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Soft Drinks Market by Product Type, 2020-2030
Table Morocco Soft Drinks Market by Type, 2020-2030
Chart Morocco Soft Drinks Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Soft Drinks Market by Type, 2020-2030
Table Morocco Soft Drinks Market by Packaging, 2020-2030
Chart Morocco Soft Drinks Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Morocco Soft Drinks Market by Packaging, 2020-2030
Table Morocco Soft Drinks Market by Distribution Channel, 2020-2030
Chart Morocco Soft Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Morocco Soft Drinks Market by Distribution Channel, 2020-2030
Table Morocco Soft Drinks Market Share (%), by Companies, 2020-2024
Chart Morocco Soft Drinks Market, by Companies, 2024
Table Morocco Soft Drinks Market Share (%), by Brands, 2020-2024
Chart Morocco Soft Drinks Market, by Brands, 2024
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco Soft Drinks Market: Spend as a Proportion of GDP (%)
Table Morocco Soft Drinks Market: Consumption per Capita (Population)
Companies Mentioned
Agro Juice Processing S.A.
Conserve Italia Soc. Coop. Agricola
Cooperative COPAG
Danone S.A.
Groupe Amhal
groupe Holmarcom
J Garcia Carrion S.A.
Les Eaux Minérales Al Karama
Moroccan Food Processing
Mutandis Ltd.
Nestle S.A.
ONA Group
PepsiCo, Inc.
Societe MAROCAINE D’INVESTISSEMENTS ET DE SERVICES (MDI)
Suntory Holdings Limited
The Coca-Cola Company
VCR Sodalmu SA
Vichy Catalan, S.A.
Water Mineral Chefchaouen Sarl