Lithuania Soft Drinks Market 2025

The Lithuania soft drinks market is entering a phase of strategic evolution, projected to grow from $709 million in 2024 to $871.5 million by 2030 at a 3.5% compound annual growth rate, reflecting the market’s maturity and shifting consumer priorities in the Baltic region. This measured expansion is being driven by premiumization trends within specific subcategories rather than broad-based growth, as health-conscious Lithuanian consumers increasingly favor functional beverages over traditional sugary drinks. The market’s transformation is most evident in the outperformance of sports drinks and enhanced waters, which are growing at nearly double the overall category rate as urban professionals and fitness enthusiasts seek beverages with added electrolytes, vitamins, and performance-enhancing ingredients. This health-oriented shift has left carbonates stagnant, though sugar-free variants are gaining modest traction by appealing to consumers unwilling to completely abandon familiar brands but seeking reduced-calorie options.

Local producers are capitalizing on these trends through targeted innovations that blend global health trends with regional preferences, developing functional beverages featuring locally-sourced ingredients like birch water and berry extracts. These products resonate with Lithuanian consumers’ growing preference for natural, minimally-processed options that offer both hydration and functional benefits. The competitive landscape reflects this premiumization, with international brands reformulating existing lines to reduce sugar content while domestic players leverage their authenticity and regional knowledge to develop niche functional offerings. Modern retail channels, particularly supermarket health aisles and specialty beverage stores, have become crucial platforms for these premium products, providing the shelf space and marketing support needed to educate consumers about functional benefits.

While the on-trade sector continues to recover from pandemic-era restrictions, its growth trajectory lags behind off-trade sales as inflationary pressures make consumers more cautious about discretionary spending in cafés and restaurants. This has prompted manufacturers to focus on at-home consumption occasions, developing multi-serve packaging for functional waters and recovery drinks that cater to family usage. E-commerce is emerging as an important discovery channel for innovative products, though its share remains modest compared to traditional retail. As the market evolves, success will increasingly depend on brands’ ability to balance scientific health claims with authentic local positioning, while navigating Lithuania’s price-sensitive yet quality-conscious consumer base in this increasingly sophisticated Baltic beverage market.

This report provides a strategic analysis of the Lithuania soft drinks market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, type, packaging and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The Lithuania soft drinks market is categorized into the following segments:
Product type: bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, sports drinks
Type: regular, low- and no-sugar soft drinks
Packaging: flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, others
Distribution channel: convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, vending, others

The soft drinks market in the Lithuania is segmented by product type, type, packaging and distribution channel. By product type, the market is categorized into bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, and sports drinks. Type segments are divided into regular, and low- and no-sugar soft drinks. Packaging segments encompass flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, and others. Distribution channel segmentation comprises convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, vending, and others.

Competitive Landscape

The soft drinks market is largely dominated by key players such as Birstono Mineraliniai Vandenys Ir Ko UAB, Carlsberg A/S, Druskininku Rasa UAB, Grupa Maspex Wadowice, IDS Borjomi OOO, Monster Beverage Corporation, MV GROUP, Nestle S.A., Olvi Oyj, Oshee Polska Sp. z o.o., PepsiCo Inc., Primo Water Corporation, Red Bull GmbH, Royal Unibrew A/S, The Coca-Cola Company, The Eckes-Granini Group GmbH, UAB Gelsva, UAB Straikas, Vitamin Well AB and ZEMAITIJOS PIENAS AB.

This comprehensive report analyzes the performance of leading companies in the soft drinks sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Lithuania soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Lithuania soft drinks market: product type, type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Lithuania soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Lithuania soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Lithuania Soft Drinks Market – Product Type Analysis
Lithuania Soft Drinks Market – Type Analysis
Lithuania Soft Drinks Market – Packaging Analysis
Lithuania Soft Drinks Market – Distribution Channel Analysis
Company Shares Analysis
Birstono Mineraliniai Vandenys Ir Ko, UAB
Carlsberg A/S
Druskininku Rasa UAB
Grupa Maspex Wadowice
IDS Borjomi, OOO
Monster Beverage Corporation
MV GROUP
Nestle S.A.
Olvi Oyj
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Lithuania Soft Drinks Market 2020-2030
Chart Lithuania Soft Drinks Market, Net Growth, 2020-2030
Chart Lithuania Soft Drinks Market, Growth Rates, 2020-2030
Table Lithuania Soft Drinks Market by Product Type, 2020-2030
Chart Lithuania Soft Drinks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Lithuania Soft Drinks Market by Product Type, 2020-2030
Table Lithuania Soft Drinks Market by Type, 2020-2030
Chart Lithuania Soft Drinks Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Lithuania Soft Drinks Market by Type, 2020-2030
Table Lithuania Soft Drinks Market by Packaging, 2020-2030
Chart Lithuania Soft Drinks Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Lithuania Soft Drinks Market by Packaging, 2020-2030
Table Lithuania Soft Drinks Market by Distribution Channel, 2020-2030
Chart Lithuania Soft Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Lithuania Soft Drinks Market by Distribution Channel, 2020-2030
Table Lithuania Soft Drinks Market Share (%), by Companies, 2020-2024
Chart Lithuania Soft Drinks Market, by Companies, 2024
Table Lithuania Soft Drinks Market Share (%), by Brands, 2020-2024
Chart Lithuania Soft Drinks Market, by Brands, 2024
Table Lithuania – Population (Millions) and Forecast
Table Lithuania – Consumer Price Index (CPI) and Forecast
Table Lithuania – Gross Domestic Product and Forecast
Table Lithuania Soft Drinks Market: Spend as a Proportion of GDP (%)
Table Lithuania Soft Drinks Market: Consumption per Capita (Population)

Companies Mentioned

Birstono Mineraliniai Vandenys Ir Ko, UAB
Carlsberg A/S
Druskininku Rasa UAB
Grupa Maspex Wadowice
IDS Borjomi, OOO
Monster Beverage Corporation
MV GROUP
Nestle S.A.
Olvi Oyj
Oshee Polska Sp. z o.o.
PepsiCo, Inc.
Primo Water Corporation
Red Bull GmbH
Royal Unibrew A/S
The Coca-Cola Company
The Eckes-Granini Group GmbH
UAB Gelsva
UAB Straikas
Vitamin Well AB
ZEMAITIJOS PIENAS, AB