Kenya Soft Drinks Market 2025

Kenya’s soft drinks market is positioned for steady expansion, with projections indicating the sector will grow from USD 1,684.9 million in 2024 to USD 2,614.9 million by 2030, reflecting a CAGR of 7.6%. This upward trajectory is being driven by accelerating urbanization and improving household purchasing power, which are expanding the consumer base for packaged beverages. While traditional categories maintain dominance, shifting health perceptions are gradually reshaping consumption patterns, with bottled water and reduced-sugar options gaining prominence across urban centers.

Bottled water remains the market’s cornerstone, accounting for the majority of volume sales as persistent infrastructure gaps in water sanitation sustain its essential status. Still bottled water in particular demonstrates robust growth, serving multiple consumption occasions from daily hydration to food preparation in households without reliable clean water access. This functional necessity continues to insulate the category from economic fluctuations, though rising environmental concerns around plastic packaging present emerging challenges for producers.

Carbonated soft drinks maintain strong volume performance despite growing health scrutiny, with cola variants leading sector sales. Manufacturers are responding to wellness trends through increased availability of reduced-sugar formulations, though price sensitivity and entrenched taste preferences mean full-sugar products still dominate shelf space. The energy drinks segment, while starting from a relatively small base, is emerging as the fastest-growing category as urbanization fuels demand for convenience and stimulation. Young professionals and students are increasingly adopting these products as productivity aids, though regulatory attention on caffeine content and marketing practices may shape future development.

Market dynamics reflect Kenya’s transitional economy, where basic needs and modern convenience coexist. While health awareness is gradually influencing product development, affordability and functionality remain primary purchase drivers. Producers are navigating this landscape through portfolio diversification, balancing legacy brands with innovation in reduced-sugar and functional beverages, while distribution networks expand to serve both urban and peri-urban consumers. The coming years will likely see intensified competition in value-added segments, even as bulk water and traditional carbonates continue anchoring market volume.

The report delivers a comprehensive dataset on the Kenya soft drinks market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type, type, packaging and distribution channel.

Market Segmentation

The Kenya soft drinks market is categorized into the following segments:
Product type: bottled water, carbonated soft drinks, concentrates, juices, energy drinks
Type: regular, low- and no-sugar soft drinks
Packaging: flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, others
Distribution channel: e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, others

The Kenya soft drinks market is categorized by product type, type, packaging and distribution channel. By product type, the market is categorized into bottled water, carbonated soft drinks, concentrates, juices, and energy drinks. Type segmentation includes regular, and low- and no-sugar soft drinks. Packaging segments encompass flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, and others. Distribution channel segmentation comprises e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, and others.

Competitive Landscape

Leading companies in the soft drinks market comprise Aquamist Ltd., Excel Chemicals Limited, Fresh Del Monte Produce Inc., Grange Park Water Limited, Highland Spring Limited, Highlands Mineral Water Co. Ltd., Jetlak Foods Ltd., KEVIAN KENYA LTD., PepsiCo Inc., Sameer Agriculture and Livestock Limited, The Coca-Cola Company and The Good Water Company Ltd. (Quest).

This comprehensive report analyzes the performance of leading companies in the soft drinks sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Kenya soft drinks market: product type, type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Soft Drinks Market – Product Type Analysis
Kenya Soft Drinks Market – Type Analysis
Kenya Soft Drinks Market – Packaging Analysis
Kenya Soft Drinks Market – Distribution Channel Analysis
Company Shares Analysis
Aquamist Ltd.
Excel Chemicals Limited
Fresh Del Monte Produce, Inc.
Grange Park Water Limited
Highland Spring Limited
Highlands Mineral Water Co. Ltd.
Jetlak Foods Ltd.
KEVIAN KENYA LTD.
PepsiCo, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Kenya Soft Drinks Market 2020-2030
Chart Kenya Soft Drinks Market, Net Growth, 2020-2030
Chart Kenya Soft Drinks Market, Growth Rates, 2020-2030
Table Kenya Soft Drinks Market by Product Type, 2020-2030
Chart Kenya Soft Drinks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Soft Drinks Market by Product Type, 2020-2030
Table Kenya Soft Drinks Market by Type, 2020-2030
Chart Kenya Soft Drinks Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Soft Drinks Market by Type, 2020-2030
Table Kenya Soft Drinks Market by Packaging, 2020-2030
Chart Kenya Soft Drinks Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Kenya Soft Drinks Market by Packaging, 2020-2030
Table Kenya Soft Drinks Market by Distribution Channel, 2020-2030
Chart Kenya Soft Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Soft Drinks Market by Distribution Channel, 2020-2030
Table Kenya Soft Drinks Market Share (%), by Companies, 2020-2024
Chart Kenya Soft Drinks Market, by Companies, 2024
Table Kenya Soft Drinks Market Share (%), by Brands, 2020-2024
Chart Kenya Soft Drinks Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Soft Drinks Market: Spend as a Proportion of GDP (%)
Table Kenya Soft Drinks Market: Consumption per Capita (Population)

Companies Mentioned

Aquamist Ltd.
Excel Chemicals Limited
Fresh Del Monte Produce, Inc.
Grange Park Water Limited
Highland Spring Limited
Highlands Mineral Water Co. Ltd.
Jetlak Foods Ltd.
KEVIAN KENYA LTD.
PepsiCo, Inc.
Sameer Agriculture and Livestock Limited
The Coca-Cola Company
The Good Water Company Ltd. (Quest)