Indonesia Soft Drinks Market 2025

The Indonesia soft drinks market is navigating a period of measured expansion, projected to grow by $3.2 billion at a 4.7% compound annual growth rate through 2030, reflecting the complex interplay of consumer trends and economic pressures in Southeast Asia’s largest economy. The market’s evolution reveals a distinct bifurcation, where health-conscious urban consumers in Jakarta, Surabaya, and other metropolitan areas are driving demand for functional beverages, reduced-sugar variants, and premium bottled water, while price-sensitive segments demonstrate continued loyalty to traditional carbonates and ready-to-drink teas. This polarization has prompted manufacturers to adopt dual innovation strategies – on one hand developing sophisticated functional drinks with added vitamins, electrolytes, and plant-based ingredients for urban wellness enthusiasts, while simultaneously introducing affordable small-format packaging and value bundles for budget-conscious households.

Flavor innovation has emerged as a critical competitive differentiator, with brands leveraging Indonesia’s rich tropical fruit heritage to create locally-inspired limited editions that resonate with younger demographics. These product launches are increasingly coupled with celebrity-driven marketing campaigns and collectible packaging designs that enhance social media shareability, particularly among Gen Z consumers. The most successful recent innovations have combined novel flavor profiles with perceived health benefits, such as jasmine-infused sparkling waters or moringa-enhanced ready-to-drink teas, blurring traditional category boundaries. However, these premium offerings face adoption challenges beyond major urban centers, where economic pressures have constrained discretionary spending and forced many households to prioritize essential purchases over innovative soft drink variants.

E-commerce channels are outperforming traditional retail in growth terms, accounting for nearly 30% of category expansion as brands bypass physical shelf space constraints through digital storefronts. Online platforms have proven particularly effective for niche functional beverages and premium imported brands that struggle to secure chilled display space in congested convenience stores. Manufacturers are responding to Indonesia’s unique retail challenges by developing e-commerce-exclusive SKUs and subscription models, while simultaneously optimizing their physical distribution through smaller pack sizes tailored for warungs and minimarkets. The pandemic’s lasting impact is evident in shifting consumption patterns, with at-home consumption occasions maintaining elevated levels even as foodservice channels recover, creating opportunities for larger multi-serve packaging in modern trade alongside the single-serve formats dominating traditional outlets.

Delivering a data-driven perspective on the Indonesia soft drinks market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, type, packaging and distribution channel.

Market Segmentation

The segmentation of the Indonesia soft drinks market is outlined below:
Product type: bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, sports drinks, others
Type: regular, low- and no-sugar soft drinks
Packaging: flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, others
Distribution channel: convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, others

The soft drinks market in Indonesia is segmented across product type, type, packaging and distribution channel. In terms of product type, the market is segmented into bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, sports drinks, and others. Type categories include regular, and low- and no-sugar soft drinks. Packaging segments cover flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, and others. Distribution channel segmentation comprises convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, and others.

Competitive Landscape

The soft drinks market remains highly competitive, with major players including AJE Group, Beverage Partners Worldwide S.A., Danone S.A., Garudafood Group (Super O2), House Foods Corporation, Nestle S.A., Orang Tua Group, Otsuka Holdings Co. Ltd., PT ABC President Indonesia, PT Indofood Sukses Makmur Tbk, PT Sariguna Primatirta Tbk, PT Sinde Budi Sentosa, PT Ultrajaya Milk Industry & Trading Company Tbk, PT Wings Surya, PT. Garuda Beverage Sukses, PT. Kapal Api Global, PT. Kino Indonesia Tbk., PT. Lasallefood Indonesia, PT. Oasis Waters International, PT. Sari Enesis Indah, PT. Sinar Sosro, T.C. Pharmaceutical Industries Co. Ltd., The Coca-Cola Company, The Kraft Heinz Company, TIRTA FRESINDO JAYA PT and Unilever PLC.

This report presents an extensive analysis of major entities in the soft drinks market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Indonesia soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Indonesia soft drinks market: product type, type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Indonesia soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Indonesia soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Indonesia Soft Drinks Market – Product Type Analysis
Indonesia Soft Drinks Market – Type Analysis
Indonesia Soft Drinks Market – Packaging Analysis
Indonesia Soft Drinks Market – Distribution Channel Analysis
Company Shares Analysis
AJE Group
Beverage Partners Worldwide S.A.
Danone S.A.
Garudafood Group (Super O2)
House Foods Corporation
Nestle S.A.
Orang Tua Group
Otsuka Holdings Co. Ltd.
PT ABC President Indonesia
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Indonesia Soft Drinks Market 2020-2030
Chart Indonesia Soft Drinks Market, Net Growth, 2020-2030
Chart Indonesia Soft Drinks Market, Growth Rates, 2020-2030
Table Indonesia Soft Drinks Market by Product Type, 2020-2030
Chart Indonesia Soft Drinks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Soft Drinks Market by Product Type, 2020-2030
Table Indonesia Soft Drinks Market by Type, 2020-2030
Chart Indonesia Soft Drinks Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Soft Drinks Market by Type, 2020-2030
Table Indonesia Soft Drinks Market by Packaging, 2020-2030
Chart Indonesia Soft Drinks Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Soft Drinks Market by Packaging, 2020-2030
Table Indonesia Soft Drinks Market by Distribution Channel, 2020-2030
Chart Indonesia Soft Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Soft Drinks Market by Distribution Channel, 2020-2030
Table Indonesia Soft Drinks Market Share (%), by Companies, 2020-2024
Chart Indonesia Soft Drinks Market, by Companies, 2024
Table Indonesia Soft Drinks Market Share (%), by Brands, 2020-2024
Chart Indonesia Soft Drinks Market, by Brands, 2024
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Soft Drinks Market: Spend as a Proportion of GDP (%)
Table Indonesia Soft Drinks Market: Consumption per Capita (Population)

Companies Mentioned

AJE Group
Beverage Partners Worldwide S.A.
Danone S.A.
Garudafood Group (Super O2)
House Foods Corporation
Nestle S.A.
Orang Tua Group
Otsuka Holdings Co. Ltd.
PT ABC President Indonesia
PT Indofood Sukses Makmur Tbk
PT Sariguna Primatirta Tbk
PT Sinde Budi Sentosa
PT Ultrajaya Milk Industry & Trading Company Tbk
PT Wings Surya
PT. Garuda Beverage Sukses
PT. Kapal Api Global
PT. Kino Indonesia Tbk.
PT. Lasallefood Indonesia
PT. Oasis Waters International
PT. Sari Enesis Indah
PT. Sinar Sosro
T.C. Pharmaceutical Industries Co., Ltd.
The Coca-Cola Company
The Kraft Heinz Company
TIRTA FRESINDO JAYA, PT
Unilever PLC