Austria Soft Drinks Market 2025$625.0
The Austrian soft drinks market is expected to register steady growth with an incremental increase of USD 1.1 billion at a compound annual growth rate of approximately 3% through 2030, reflecting a mature yet evolving beverage landscape. Market dynamics are being reshaped by Austria’s health-conscious consumer base, which is increasingly favoring organic, functional, and sustainably produced beverages over traditional sugary options. This shift is particularly evident in the growing demand for bottled water and functional drinks, including vitamin-enriched waters and energy beverages, as Austrians demonstrate a heightened awareness of nutritional content and production methods.
Recent economic pressures have led consumers to curtail discretionary spending, resulting in reduced on-trade consumption, though innovative product launches continue to stimulate market activity. Smaller brands are gaining traction by targeting niche demographics—sports drinks are now marketed to fitness-conscious general consumers rather than just athletes, while ready-to-drink (RTD) teas are expanding their appeal beyond health-focused millennials to younger generations. The health and wellness trend remains a dominant force, driving category switching as consumers increasingly opt for bottled water, RTD teas, and sports drinks over traditional carbonated soft drinks. Low-calorie and reduced-sugar alternatives are gaining ground across most segments, though RTD teas present an exception where functional attributes such as added vitamins or botanicals are becoming key differentiators.
As Austria’s economy shows signs of gradual recovery, purchasing patterns are expected to normalize, though price sensitivity will likely persist, benefiting private-label products and promotional offerings. Discounters have steadily gained market share by capitalizing on this value-oriented mindset, and their influence is expected to endure. Looking ahead, product innovation will focus on aligning with health and wellness trends, with an emphasis on low-sugar formulations, functional benefits, and clean-label positioning. While consumer awareness of these attributes continues to rise, market growth will be tempered by moderating unit prices, requiring brands to strike a balance between premiumization and affordability to maintain momentum in Austria’s competitive soft drinks sector.
The report delivers a comprehensive dataset on the Austria soft drinks market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type, type, packaging and distribution channel.
Market Segmentation
The Austria soft drinks market is categorized into the following segments:
Product type: bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, sports drinks
Type: regular, low- and no-sugar soft drinks
Packaging: flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, others
Distribution channel: convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, vending, others
The Austria market for soft drinks is divided based on product type, type, packaging and distribution channel. The market is classified by product type into bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, and sports drinks. Type categories include regular, and low- and no-sugar soft drinks. Packaging segments encompass flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, and others. Distribution channel segmentation comprises convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, vending, and others.
Competitive Landscape
The report provides profiles of notable companies, including Adelholzener Alpenquellen GmbH, Almdudler-Limonade A. & S. Klein GmbH & Co KG, Develey Senf & Feinkost GmbH, Egger Getranke GmbH & Co OG, Emmi AG, Hermann Pfanner Getranke GmbH, Hornell Brewing Co., IMS Hollinger GmbH, Monster Beverage Corporation, Ottakringer Getraenke AG, PepsiCo Inc., Peterquelle-Mineralwasser Gesellschaft m.b.H. & Co KG, Privatquelle Gruber GmbH & Co KG., Rauch Fruchtsaefte GmbH & Co OG, Red Bull GmbH, RIEDER’s Quellen-Betriebe GmbH, S. Spitz GmbH, Starbucks Corporation, Starzinger GmbH & Co KG, Suntory Holdings Limited, Symrise AG, Teekanne GmbH & CO. kg, The Coca-Cola Company, The Eckes-Granini Group GmbH, Waldquelle Kobersdorf GmbH and ZF Getranke GmbH.
This comprehensive report analyzes the performance of leading companies in the soft drinks sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Austria soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Austria soft drinks market: product type, type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Austria soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Austria soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Austria Soft Drinks Market – Product Type Analysis
Austria Soft Drinks Market – Type Analysis
Austria Soft Drinks Market – Packaging Analysis
Austria Soft Drinks Market – Distribution Channel Analysis
Company Shares Analysis
Adelholzener Alpenquellen GmbH
Almdudler-Limonade A. & S. Klein GmbH & Co KG
Develey Senf & Feinkost GmbH
Egger Getranke GmbH & Co OG
Emmi AG
Hermann Pfanner Getranke GmbH
Hornell Brewing Co.
IMS Hollinger GmbH
Monster Beverage Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Austria Soft Drinks Market 2020-2030
Chart Austria Soft Drinks Market, Net Growth, 2020-2030
Chart Austria Soft Drinks Market, Growth Rates, 2020-2030
Table Austria Soft Drinks Market by Product Type, 2020-2030
Chart Austria Soft Drinks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Austria Soft Drinks Market by Product Type, 2020-2030
Table Austria Soft Drinks Market by Type, 2020-2030
Chart Austria Soft Drinks Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Austria Soft Drinks Market by Type, 2020-2030
Table Austria Soft Drinks Market by Packaging, 2020-2030
Chart Austria Soft Drinks Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Austria Soft Drinks Market by Packaging, 2020-2030
Table Austria Soft Drinks Market by Distribution Channel, 2020-2030
Chart Austria Soft Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Austria Soft Drinks Market by Distribution Channel, 2020-2030
Table Austria Soft Drinks Market Share (%), by Companies, 2020-2024
Chart Austria Soft Drinks Market, by Companies, 2024
Table Austria Soft Drinks Market Share (%), by Brands, 2020-2024
Chart Austria Soft Drinks Market, by Brands, 2024
Table Austria – Population (Millions) and Forecast
Table Austria – Consumer Price Index (CPI) and Forecast
Table Austria – Gross Domestic Product and Forecast
Table Austria Soft Drinks Market: Spend as a Proportion of GDP (%)
Table Austria Soft Drinks Market: Consumption per Capita (Population)
Companies Mentioned
Adelholzener Alpenquellen GmbH
Almdudler-Limonade A. & S. Klein GmbH & Co KG
Develey Senf & Feinkost GmbH
Egger Getranke GmbH & Co OG
Emmi AG
Hermann Pfanner Getranke GmbH
Hornell Brewing Co.
IMS Hollinger GmbH
Monster Beverage Corporation
Ottakringer Getraenke AG
PepsiCo, Inc.
Peterquelle-Mineralwasser Gesellschaft m.b.H. & Co KG
Privatquelle Gruber GmbH & Co KG.
Rauch Fruchtsaefte GmbH & Co OG
Red Bull GmbH
RIEDER’s Quellen-Betriebe GmbH
S. Spitz GmbH
Starbucks Corporation
Starzinger GmbH & Co KG
Suntory Holdings Limited
Symrise AG
Teekanne GmbH & CO. kg
The Coca-Cola Company
The Eckes-Granini Group GmbH
Waldquelle Kobersdorf GmbH
ZF Getranke GmbH
$625.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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