Market Overview
Australasia’s soft drinks market is projected to expand from USD 13.7 billion in 2026 to USD 17.2 billion by 2031, reflecting a compound annual growth rate of 4.69%. The outlook points to sustained, moderate momentum supported by gradually stabilising macroeconomic conditions, easing inflationary pressure and a measured recovery in consumer spending confidence. Even so, households across the region remain broadly value-oriented, maintaining cautious purchasing patterns that favour perceived utility and clear benefit over discretionary indulgence. Growth is therefore being shaped less by sharp volume acceleration and more by structural premiumisation and mix optimisation.
Health and wellness considerations have become the defining structural force across the category. Consumers, particularly younger cohorts, are embedding functional beverage consumption into everyday routines, extending beyond sugar reduction toward drinks positioned around energy support, immunity, gut health, cognitive clarity, relaxation and recovery. This shift continues to propel expansion in low- and no-sugar carbonates, functional enhanced waters, ready-to-drink teas, sports drinks, energy drinks and broader hydration-focused propositions, while full-sugar carbonates and standard juices face ongoing share compression. Functional legitimacy has effectively become a prerequisite for growth, with shoppers favouring transparent ingredient lists and scientifically framed benefit claims incorporating vitamins, electrolytes, botanical extracts and other recognisable components. The result is a steady uplift in average unit values and an increasingly premium category architecture.
Flavour development is evolving in parallel, moving toward more refined, adult-oriented and “permissible indulgence” profiles. Plant-based notes, globally inspired taste cues and layered sensory experiences are gaining traction, with concise and recognisable ingredient decks serving as markers of quality and authenticity. The rise of alcohol moderation and low-alcohol social occasions is further reinforcing the role of functional beverages in adult consumption settings, particularly for hydration, balance and next-day recovery. Sustainability has also moved from a differentiator to a baseline expectation. Recyclable, lightweight and high-recycled-content packaging formats are increasingly influencing retailer acceptance, brand trust and long-term competitiveness, even if they are not always the primary purchase trigger.
Innovation remains active, spanning novel concepts, Asia-inspired beverage formats and science-backed functional formulations that stimulate trial and social media amplification. Consumers’ perception of value is broadening beyond price to encompass holistic experience, distinctive flavour and demonstrable functional benefit, creating room for rational premium pricing where incremental value is evident. In distribution, supermarkets continue to dominate through scale and promotional intensity, while e-commerce, social commerce and digitally enabled convenience formats are emerging as the most dynamic incremental growth engines, particularly for challenger functional brands seeking rapid validation and mainstream penetration. Looking ahead, the competitive landscape is expected to continue shifting from volume-led expansion toward value-driven competition anchored in functional efficacy, everyday relevance, brand credibility and multi-channel integration.
This report delivers a deep dive into the Australasia soft drinks market, combining historical performance data from 2021 onward with forward-looking projections through 2031. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, category, packaging type, distribution channel and country, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.
What’s Inside the Report
This report provides a structured overview of market data from 2021 to 2031, with figures presented in (Liters/USD). The core dataset covers the overall market as well as key segments, including historical values and projections through 2031. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, category, packaging type, distribution channel and country. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2021 onward. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Market Segmentation
The Australasia soft drinks market is categorized into the following segments:
Product type – e.g., bottled water, carbonated soft drinks, dilutables, energy drinks, juices, RTD coffee, RTD tea, sports drinks, others
Category – e.g., regular soft drinks, low/no-sugar soft drinks
Packaging type – e.g., flexible packaging, glass bottles, metal cans and bottles, paper containers, rigid plastic
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, forecourts, small grocery stores, supermarkets, vending, warehouse clubs, others
Country – e.g., Australia, New Zealand
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
This report presents market share figures for top companies operating in the soft drinks sector in Australasia, highlighting brand reach and competitive footprint. Notable participants include: Asahi Group Holdings, Ltd., Bega Cheese Limited, Bickford’s Australia Pty. Ltd., Brownes Foods Operations Pty Limited, Bundaberg Brewed Drinks Pty Ltd., Fevertree Limited, Fresh Local Pty Ltd. (CAPI), Homegrown Juice Company Ltd., Made (Aust.) Pty Ltd., Monde Nissin Corporation (MNC), Monster Beverage Corporation, Nestle S.A., Nexba Pty Ltd., NZ Drinks Limited, PepsiCo, Inc., Red Bull GmbH, Refresco Australia Pty Ltd, Remedy Drinks Ltd., Retail Zoo Private Limited, Soulfresh Global Pty. Ltd., Sunkist Growers, Incorporated, Suntory Holdings Limited, The Campbell’s Company, The Coca-Cola Company, The Kraft Heinz Company, The Original Juice Co. Ltd, Unilever PLC, etc.
This report delivers comprehensive market share data for key players in the total soft drinks market, complemented by segment-specific analysis for soft drinks, bottled water, carbonated soft drinks, dilutables, energy drinks, juices, RTD coffee, RTD tea, sports drinks and other soft drinks categories.
Market share analysis covered in the report:
Australasia soft drinks market share
Australasia bottled water market share
Australasia carbonated soft drinks market share
Australasia dilutables market share
Australasia energy drinks market share
Australasia juices market share
Australasia RTD coffee market share
Australasia RTD tea market share
Australasia sports drinks market share
Australasia other soft drinks market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Australasia Soft Drinks Market – Product Type Analysis
Australasia Soft Drinks Market – Category Analysis
Australasia Soft Drinks Market – Packaging Type Analysis
Australasia Soft Drinks Market – Distribution Channel Analysis
Australasia Soft Drinks Market – Country Analysis
Company/Brand Shares Analysis
Asahi Group Holdings, Ltd.
Bega Cheese Limited
Bickford’s Australia Pty. Ltd.
Brownes Foods Operations Pty Limited
Bundaberg Brewed Drinks Pty Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Australasia Soft Drinks Market 2021-2031
Chart Australasia Soft Drinks Market, Net Growth, 2021-2031
Chart Australasia Soft Drinks Market, Growth Rates, 2021-2031
Table Australasia Soft Drinks Market by Product Type, 2021-2031
Chart Australasia Soft Drinks Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Australasia Soft Drinks Market by Product Type, 2021-2031
Table Australasia Soft Drinks Market by Category, 2021-2031
Chart Australasia Soft Drinks Market by Category, CAGR Historic and Forecast, 2021-2031
Chart Australasia Soft Drinks Market by Category, 2021-2031
Table Australasia Soft Drinks Market by Packaging Type, 2021-2031
Chart Australasia Soft Drinks Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Australasia Soft Drinks Market by Packaging Type, 2021-2031
Table Australasia Soft Drinks Market by Distribution Channel, 2021-2031
Chart Australasia Soft Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Australasia Soft Drinks Market by Distribution Channel, 2021-2031
Table Australasia Soft Drinks Market by Country, 2021-2031
Chart Australasia Soft Drinks Market by Country, CAGR Historic and Forecast, 2021-2031
Chart Australasia Soft Drinks Market by Country, 2021-2031
Table Australasia Soft Drinks Market Share (%), by Companies, 2021-2025
Chart Australasia Soft Drinks Market, by Companies, 2025
Table Australasia Soft Drinks Market Share (%), by Brands, 2021-2025
Chart Australasia Soft Drinks Market, by Brands, 2025
Table Australasia – Population (Millions) and Forecast
Table Australasia – Consumer Price Index (CPI) and Forecast
Table Australasia – Gross Domestic Product and Forecast
Table Australasia Soft Drinks Market: Spend as a Proportion of GDP (%)
Table Australasia Soft Drinks Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
Asahi Group Holdings, Ltd.
Bega Cheese Limited
Bickford’s Australia Pty. Ltd.
Brownes Foods Operations Pty Limited
Bundaberg Brewed Drinks Pty Ltd.
Fevertree Limited
Fresh Local Pty Ltd. (CAPI)
Homegrown Juice Company Ltd.
Made (Aust.) Pty Ltd.
Monde Nissin Corporation (MNC)
Monster Beverage Corporation
Nestle S.A.
Nexba Pty Ltd.
NZ Drinks Limited
PepsiCo, Inc.
Red Bull GmbH
Refresco Australia Pty Ltd
Remedy Drinks Ltd.
Retail Zoo Private Limited
Soulfresh Global Pty. Ltd.
Sunkist Growers, Incorporated
Suntory Holdings Limited
The Campbell’s Company
The Coca-Cola Company
The Kraft Heinz Company
The Original Juice Co. Ltd
Unilever PLC
