
A surge in demand is expected to drive the Vietnam snacks market upward, with an estimated growth of USD 1.9 billion and a CAGR approaching 10.4% through 2030. Vietnam’s snack sector is being transformed by a confluence of youthful demand and agro-industrial sophistication. With over half of the population under 35, consumption patterns are increasingly driven by trends in portability, flavor experimentation, and digital engagement. Domestic brands are actively cultivating loyalty through social media-based flash sales and livestream commerce, turning product launches into interactive events. The popularity of snacks such as dried jackfruit, lotus seed crisps, and shrimp chips has been amplified by digital-native platforms where flavor uniqueness often trumps brand legacy.
The government’s focus on agricultural value addition under the “National Target Program on New Rural Development” is strengthening the supply side. By offering financial incentives to food processors that utilize indigenous crops, Vietnam is positioning itself as a regional powerhouse for fruit-based and seafood-derived snacks. Export-ready packaging and adherence to international quality standards are increasingly expected even for domestic sales, resulting in a retail environment where innovation and compliance go hand in hand. As Vietnam continues its ascent in the global food chain, its snack market is emerging as a nexus of youth culture, local pride, and agro-technological progress.
This report presents a detailed analysis of the Vietnam snacks market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type and distribution channel.
Market Segmentation
The Vietnam snacks market is structured as follows:
Product type: confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, take-home ice creams), savory snacks (meat snacks, nuts and seeds, potato chips, puffed snacks, rice snacks, savoury biscuits and crackers, seafood snacks, others), fruit snacks, snack bars, sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers)
Distribution channel: convenience stores, e-commerce, food specialty stores, hypermarkets, small grocery stores, supermarkets, others
The Vietnam snacks market is segmented by product type and distribution channel. In terms of product type, the market is segmented into confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, take-home ice creams), savory snacks (meat snacks, nuts and seeds, potato chips, puffed snacks, rice snacks, savoury biscuits and crackers, seafood snacks, others), fruit snacks, snack bars, and sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers). Distribution channel segmentation comprises convenience stores, e-commerce, food specialty stores, hypermarkets, small grocery stores, supermarkets, and others.
Competitive Landscape
The competitive landscape of the snacks market features leading companies such as Aice Group Holdings Pte Ltd., Danish Speciality Foods AAL DK A/S, Ezaki Glico Co. Ltd., Hai Chau Confectionery Joint Stock Company, Hai Ha Confectionery JSC, Huu Nghi Food JSC, Kameda Seika Co. Ltd., Kellanova, KIDO Corporation, LBB Vietnam Foodstuff Joint Stock Company, Liwayway Marketing Corp., Long Hai Co. Ltd., Lotte Corporation, Mars Incorporated, Meiji Holdings Co. Ltd., Mondelez International Inc., Nabati Group, Nestle S.A., One One Food JSC Vietnam, Orion Group, PepsiCo Inc., Perfetti Van Melle Group, PT. Mayora Indah Tbk, PT. Yupi Indo Jelly Gum, Quang Ngai Sugar Joint Stock Company, The PAN Group, TNC Consumer Goods JSC, Trang Tien Ice Cream JSC, Triko Foods Co., Tuyen Ky Co. Ltd., Unilever PLC, Viet Hoa Co., Vietnam Dairy Products Joint Stock Company (Vinamilk) and Vinamit JSC.
The report provides a detailed assessment of prominent companies within the snacks market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Vietnam snacks market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam snacks market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Snacks Market – Product Type Analysis
Vietnam Snacks Market – Distribution Channel Analysis
Company Shares Analysis
Aice Group Holdings Pte Ltd.
Danish Speciality Foods AAL DK A/S
Ezaki Glico Co., Ltd.
Hai Chau Confectionery Joint Stock Company
Hai Ha Confectionery JSC
Huu Nghi Food JSC
Kameda Seika Co., Ltd.
Kellanova
KIDO Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Snacks Market 2020-2030
Chart Vietnam Snacks Market, Net Growth, 2020-2030
Chart Vietnam Snacks Market, Growth Rates, 2020-2030
Table Vietnam Snacks Market by Product Type, 2020-2030
Chart Vietnam Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Snacks Market by Product Type, 2020-2030
Table Vietnam Snacks Market by Distribution Channel, 2020-2030
Chart Vietnam Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Snacks Market by Distribution Channel, 2020-2030
Table Vietnam Snacks Market Share (%), by Companies, 2020-2024
Chart Vietnam Snacks Market, by Companies, 2024
Table Vietnam Snacks Market Share (%), by Brands, 2020-2024
Chart Vietnam Snacks Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Snacks Market: Spend as a Proportion of GDP (%)
Table Vietnam Snacks Market: Consumption per Capita (Population)
Companies Mentioned
Aice Group Holdings Pte Ltd.
Danish Speciality Foods AAL DK A/S
Ezaki Glico Co., Ltd.
Hai Chau Confectionery Joint Stock Company
Hai Ha Confectionery JSC
Huu Nghi Food JSC
Kameda Seika Co., Ltd.
Kellanova
KIDO Corporation
LBB Vietnam Foodstuff Joint Stock Company
Liwayway Marketing Corp.
Long Hai Co., Ltd.
Lotte Corporation
Mars, Incorporated
Meiji Holdings Co., Ltd.
Mondelez International Inc.
Nabati Group
Nestle S.A.
One One Food JSC, Vietnam
Orion Group
PepsiCo, Inc.
Perfetti Van Melle Group
PT. Mayora Indah, Tbk
PT. Yupi Indo Jelly Gum
Quang Ngai Sugar Joint Stock Company
The PAN Group
TNC Consumer Goods JSC
Trang Tien Ice Cream JSC
Triko Foods Co.
Tuyen Ky Co., Ltd.
Unilever PLC
Viet Hoa Co.
Vietnam Dairy Products Joint Stock Company (Vinamilk)
Vinamit JSC
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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