USA Snacks Market 2025

The forecast period from 2025 to 2030 suggests that the USA snacks market will see a slight growth trajectory, with an anticipated increase of USD 56.4 billion and a CAGR of around 4.7%. The U.S. snack market is recalibrating in response to macroeconomic headwinds and shifting health narratives. Inflationary pressures and elevated interest rates have impacted discretionary spending, prompting more deliberate purchase behaviors among snack consumers. Amid these conditions, there is a discernible bifurcation in demand: premium, functional snacks continue to flourish among health-conscious and affluent segments, while budget-conscious shoppers gravitate toward value brands and private-label offerings. The tension between value and quality is fueling innovation in multipack formats, flavor versatility, and portion control.

A deeper behavioral trend is unfolding as snacking continues to replace traditional meals across all demographics. Rather than three large meals per day, Americans are opting for several small, nutritionally balanced snacks. This pattern supports a wave of product innovations across savory and sweet segments, where brands are reformulating legacy products and introducing new lines with added protein, reduced sugar, or plant-based ingredients. The rise of mindful snacking underscores a desire to retain satisfaction without compromising wellness, presenting both a challenge and an opportunity for established food manufacturers.

Delivering a data-driven perspective on the USA snacks market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type and distribution channel.

Market Segmentation

The segmentation of the USA snacks market is outlined below:
Product type: confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (frozen yoghurt, impulse ice creams, plant-based ice creams, take-home ice creams, others), savory snacks (corn and tortilla chips, meat snacks, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, rice snacks, savoury biscuits and crackers, vegetable and pulse chips, others), fruit snacks, snack bars, sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers)
Distribution channel: convenience stores, direct selling, discounters, e-commerce, food specialty stores, forecourts, general merchandise stores, health stores, hypermarkets, small grocery stores, supermarkets, vending, warehouse clubs, others

In USA, the snacks market is segmented by product type and distribution channel. By product type, the market is categorized into confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (frozen yoghurt, impulse ice creams, plant-based ice creams, take-home ice creams, others), savory snacks (corn and tortilla chips, meat snacks, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, rice snacks, savoury biscuits and crackers, vegetable and pulse chips, others), fruit snacks, snack bars, and sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers). Distribution channel segmentation comprises convenience stores, direct selling, discounters, e-commerce, food specialty stores, forecourts, general merchandise stores, health stores, hypermarkets, small grocery stores, supermarkets, vending, warehouse clubs, and others.

Competitive Landscape

The report profiles major companies, including Blue Bell Creameries Inc, Blue Diamond Growers, Campbell Soup Company, Chocoladefabriken Lindt & Sprungli AG, Conagra Brands Inc., Ferrero International S.A., Froneri International Limited, General Mills Inc., Girl Scouts of the USA, GoTo Foods LLC, Grupo Bimbo S.A.B. de C.V., Haribo GmbH & Company KG, Hormel Foods Corp., Just Born Inc., Kellanova, Link Snacks Inc., Mars Incorporated, McKee Foods Corp., Mondelez International Inc., National Grape Co-operative Association Inc. (NCFC), Nestle S.A., Old Trapper Smoked Products Inc., PepsiCo Inc., Perfetti Van Melle Group, Pladis Foods Limited, Ricola Ltd., See’s Candies Inc., Sun-Maid Growers Inc., The Hain Celestial Group Inc., The Hershey Company, The Simply Good Foods Company, The Wonderful Company LLC., Tillamook County Creamery Association (TCCA), Tootsie Roll Industries Inc., Topps Co. Inc., Unilever PLC, Utz Quality Foods Inc., Worldwide Sport Nutritional Supplements Inc. and Yasso Holdings Inc. (Unilever PLC).

This report presents an extensive analysis of major entities in the snacks market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

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Obtain precise statistical data and forecasts for the USA snacks market.
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Anticipate the future trajectory of the USA snacks market with informed projections.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
USA Snacks Market – Product Type Analysis
USA Snacks Market – Distribution Channel Analysis
Company Shares Analysis
Blue Bell Creameries Inc
Blue Diamond Growers
Campbell Soup Company
Chocoladefabriken Lindt & Sprungli AG
Conagra Brands, Inc.
Ferrero International S.A.
Froneri International Limited
General Mills, Inc.
Girl Scouts of the USA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table USA Snacks Market 2020-2030
Chart USA Snacks Market, Net Growth, 2020-2030
Chart USA Snacks Market, Growth Rates, 2020-2030
Table USA Snacks Market by Product Type, 2020-2030
Chart USA Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart USA Snacks Market by Product Type, 2020-2030
Table USA Snacks Market by Distribution Channel, 2020-2030
Chart USA Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart USA Snacks Market by Distribution Channel, 2020-2030
Table USA Snacks Market Share (%), by Companies, 2020-2024
Chart USA Snacks Market, by Companies, 2024
Table USA Snacks Market Share (%), by Brands, 2020-2024
Chart USA Snacks Market, by Brands, 2024
Table USA – Population (Millions) and Forecast
Table USA – Consumer Price Index (CPI) and Forecast
Table USA – Gross Domestic Product and Forecast
Table USA Snacks Market: Spend as a Proportion of GDP (%)
Table USA Snacks Market: Consumption per Capita (Population)

Companies Mentioned

Blue Bell Creameries Inc
Blue Diamond Growers
Campbell Soup Company
Chocoladefabriken Lindt & Sprungli AG
Conagra Brands, Inc.
Ferrero International S.A.
Froneri International Limited
General Mills, Inc.
Girl Scouts of the USA
GoTo Foods LLC
Grupo Bimbo, S.A.B. de C.V.
Haribo GmbH & Company KG
Hormel Foods Corp.
Just Born, Inc.
Kellanova
Link Snacks, Inc.
Mars, Incorporated
McKee Foods Corp.
Mondelez International Inc.
National Grape Co-operative Association, Inc. (NCFC)
Nestle S.A.
Old Trapper Smoked Products Inc.
PepsiCo, Inc.
Perfetti Van Melle Group
Pladis Foods Limited
Ricola Ltd.
See’s Candies, Inc.
Sun-Maid Growers, Inc.
The Hain Celestial Group, Inc.
The Hershey Company
The Simply Good Foods Company
The Wonderful Company LLC.
Tillamook County Creamery Association (TCCA)
Tootsie Roll Industries Inc.
Topps Co. Inc.
Unilever PLC
Utz Quality Foods, Inc.
Worldwide Sport Nutritional Supplements, Inc.
Yasso Holdings, Inc. (Unilever PLC)