Tunisia Snacks Market 2025

The Tunisia snacks market is set for explosive growth, projected to climb from USD 1,032.4 million in 2024 to USD 1,849.0 million by 2030, achieving a remarkable CAGR of 10.2% over the 2025-2030 period. Tunisia’s snack food market is navigating a dynamic evolution, catalyzed by shifting urban lifestyles and a growing domestic awareness of nutrition. Amid rising consumer consciousness about wellness, the demand for snacks with perceived health benefits has gained notable traction. Urban middle-class consumers are now seeking out low-sugar, low-sodium, and high-fiber snack options, increasingly scrutinizing labels for transparency and provenance. This pivot is not only reshaping product formulations but also encouraging the emergence of local brands focusing on organic ingredients, which resonate with the Tunisian emphasis on natural, locally grown foods.

A parallel force behind the market’s expansion lies in the country’s expanding youth population and their affinity for convenience-driven consumption. Tunisia’s demographic composition tilts heavily toward younger consumers who are more likely to snack between meals and prefer ready-to-eat formats that match fast-paced routines. This appetite for convenience is especially prominent in urban centers such as Tunis and Sfax, where retail modernization and the growth of supermarkets have expanded access to a broader portfolio of packaged snacks. As the retail landscape continues to digitalize and diversify, snack makers are leveraging both traditional outlets and e-commerce channels to meet increasingly segmented consumer expectations.

This report provides a strategic analysis of the Tunisia snacks market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The Tunisia snacks market is categorized into the following segments:
Product type: confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, take-home ice creams), savory snacks (corn and tortilla chips, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, savoury biscuits and crackers), fruit snacks, snack bars, sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers)
Distribution channel: discounters, e-commerce, food specialty stores, forecourts, hypermarkets, small grocery stores, supermarkets, others

The segmentation of the Tunisia snacks market product type and distribution channel. The categorization of the market by product type includes confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, take-home ice creams), savory snacks (corn and tortilla chips, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, savoury biscuits and crackers), fruit snacks, snack bars, and sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers). Distribution channel segmentation comprises discounters, e-commerce, food specialty stores, forecourts, hypermarkets, small grocery stores, supermarkets, and others.

Competitive Landscape

The Tunisia snacks market is marked by intense competition, featuring leading companies such as Al Naseem for Food Industries, Cerealis S.A., Confiserie Triki le Moulin S.A.R.L., Ferrero International S.A., General Cake S.A., Grande Fabrique De Confiserie Orientale (GFCO), IFFCO Group, Kellanova, La SOBOCO Confiserie des Aghlabites, Mars Incorporated, Mercadalia S.L., Mondelez International Inc., PepsiCo Inc., Poulina Group Holding (PGH), Saida Group, Societe Alimentaire du Sud (SAS), Societe Kamoun de Poichiche SOKAPO, Societe Oriental Snacks SARL, Societe Tunisienne de Chocolaterie et de Confiserie, Societe Vilavi SA (formerly Al Naseem Tunisia) and Ste Snacks Tunisie.

This comprehensive report analyzes the performance of leading companies in the snacks sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Tunisia snacks market.
Gain in-depth analysis and forecasts for the key segments of the Tunisia snacks market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Tunisia snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Tunisia snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Tunisia Snacks Market – Product Type Analysis
Tunisia Snacks Market – Distribution Channel Analysis
Company Shares Analysis
Al Naseem for Food Industries
Cerealis, S.A.
Confiserie Triki le Moulin, S.A.R.L.
Ferrero International S.A.
General Cake S.A.
Grande Fabrique De Confiserie Orientale (GFCO)
IFFCO Group
Kellanova
La SOBOCO, Confiserie des Aghlabites
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Tunisia Snacks Market 2020-2030
Chart Tunisia Snacks Market, Net Growth, 2020-2030
Chart Tunisia Snacks Market, Growth Rates, 2020-2030
Table Tunisia Snacks Market by Product Type, 2020-2030
Chart Tunisia Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Snacks Market by Product Type, 2020-2030
Table Tunisia Snacks Market by Distribution Channel, 2020-2030
Chart Tunisia Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Snacks Market by Distribution Channel, 2020-2030
Table Tunisia Snacks Market Share (%), by Companies, 2020-2024
Chart Tunisia Snacks Market, by Companies, 2024
Table Tunisia Snacks Market Share (%), by Brands, 2020-2024
Chart Tunisia Snacks Market, by Brands, 2024
Table Tunisia – Population (Millions) and Forecast
Table Tunisia – Consumer Price Index (CPI) and Forecast
Table Tunisia – Gross Domestic Product and Forecast
Table Tunisia Snacks Market: Spend as a Proportion of GDP (%)
Table Tunisia Snacks Market: Consumption per Capita (Population)

Companies Mentioned

Al Naseem for Food Industries
Cerealis, S.A.
Confiserie Triki le Moulin, S.A.R.L.
Ferrero International S.A.
General Cake S.A.
Grande Fabrique De Confiserie Orientale (GFCO)
IFFCO Group
Kellanova
La SOBOCO, Confiserie des Aghlabites
Mars, Incorporated
Mercadalia, S.L.
Mondelez International Inc.
PepsiCo, Inc.
Poulina Group Holding (PGH)
Saida Group
Societe Alimentaire du Sud (SAS)
Societe Kamoun de Poichiche SOKAPO
Societe Oriental Snacks SARL
Societe Tunisienne de Chocolaterie et de Confiserie
Societe Vilavi SA (formerly Al Naseem Tunisia)
Ste Snacks Tunisie