Thailand Snacks Market 2025

The Thailand snacks market is poised for steady growth, with an expected increase of USD 1.5 billion, reflecting a CAGR of approximately 6.8% from 2025 to 2030. Thailand’s snacks market is being shaped by the dual forces of urbanization and gastronomic pride. As Bangkok and regional hubs like Chiang Mai and Khon Kaen experience a surge in modern retail formats, snack consumption is becoming embedded into a lifestyle of convenience. Chain convenience stores such as 7-Eleven now serve as a key distribution channel, offering tailored snack selections based on location-specific demographics. This hyper-localization strategy enables brands to introduce regionally nuanced products – be it durian chips in the south or spicy seaweed snacks in the central plains – while maintaining national reach.

Culinary tourism and soft power diplomacy are also driving export-ready innovation. With Thai cuisine enjoying global popularity, snack manufacturers are developing items that mirror the country’s iconic flavors, from tom yum-flavored crisps to green curry rice puffs. These products are not just aimed at domestic consumers but are positioned as ambassadors of Thai culture in overseas markets. Backed by the Ministry of Commerce’s “Thailand Trust Mark,” export-oriented snack brands are gaining credibility and shelf presence in regional markets, particularly across ASEAN, Europe, and the Middle East.

The report offers a comprehensive analysis of the Thailand snacks market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.

Market Segmentation

The following outlines the segmentation of the Thailand snacks market:
Product type: confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, take-home ice creams), savory snacks (corn and tortilla chips, meat snacks, nuts and seeds, popcorn, potato chips, puffed snacks, rice snacks, savoury biscuits and crackers, seafood snacks, others), fruit snacks, snack bars, sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers)
Distribution channel: convenience stores, e-commerce, food specialty stores, forecourts, health stores, hypermarkets, small grocery stores, supermarkets, others

The Thailand market for snacks is divided based on product type and distribution channel. By product type, the market is categorized into confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, take-home ice creams), savory snacks (corn and tortilla chips, meat snacks, nuts and seeds, popcorn, potato chips, puffed snacks, rice snacks, savoury biscuits and crackers, seafood snacks, others), fruit snacks, snack bars, and sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers). Distribution channel segmentation comprises convenience stores, e-commerce, food specialty stores, forecourts, health stores, hypermarkets, small grocery stores, supermarkets, and others.

Competitive Landscape

The competitive landscape of the industry has been analyzed, featuring profiles of major players such as Berli Jucker Public Company Limited (BJC), Calbee Inc., European Foods PCL, Ezaki Glico Co. Ltd., Ferrero International S.A., Friendship Co. Ltd., General Candy Co. Ltd., Grupo Arcor S.A., Haribo GmbH & Company KG, Inner Mongolia Yili Industrial Group Co. Ltd., JG Summit Holdings Inc., KCG Corp Co. Ltd., Kellanova, KOIKE-YA Inc., Loacker S.p.A., Lofthouse of Fleetwood Ltd., Lotte Corporation, Mae-Ruay Factory Co. Ltd., Mars Incorporated, Mondelez International Inc., Nestle S.A., Osotspa Public Company Limited (OSP), PepsiCo Inc., Perfetti Van Melle Group, Pongchit Co. Ltd., Premier Marketing Public Co. Ltd., PT. Mayora Indah Tbk, PT. Yupi Indo Jelly Gum, Singha Corp Co. Ltd., Srinanaporn Marketing Co. Ltd., T Thai Snacks Food Co. Ltd., Taokaenoi Food & Marketing Public Company Limited, Thai Beverage Public Company Limited, Thai President Foods Plc, Thai Union Frozen Products PCL, The Hershey Company, Tong Garden Food (Singapore) Pte. Ltd., Unilever PLC, United Foods PCL and Useful Food Co. Ltd.

This report delivers an in-depth examination of leading companies in the snacks sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Thailand snacks market.
Gain in-depth analysis and forecasts for the key segments of the Thailand snacks market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Thailand snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Thailand snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Thailand Snacks Market – Product Type Analysis
Thailand Snacks Market – Distribution Channel Analysis
Company Shares Analysis
Berli Jucker Public Company Limited (BJC)
Calbee, Inc.
European Foods PCL
Ezaki Glico Co., Ltd.
Ferrero International S.A.
Friendship Co., Ltd.
General Candy Co., Ltd.
Grupo Arcor S.A.
Haribo GmbH & Company KG
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Thailand Snacks Market 2020-2030
Chart Thailand Snacks Market, Net Growth, 2020-2030
Chart Thailand Snacks Market, Growth Rates, 2020-2030
Table Thailand Snacks Market by Product Type, 2020-2030
Chart Thailand Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Snacks Market by Product Type, 2020-2030
Table Thailand Snacks Market by Distribution Channel, 2020-2030
Chart Thailand Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Thailand Snacks Market by Distribution Channel, 2020-2030
Table Thailand Snacks Market Share (%), by Companies, 2020-2024
Chart Thailand Snacks Market, by Companies, 2024
Table Thailand Snacks Market Share (%), by Brands, 2020-2024
Chart Thailand Snacks Market, by Brands, 2024
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand Snacks Market: Spend as a Proportion of GDP (%)
Table Thailand Snacks Market: Consumption per Capita (Population)

Companies Mentioned

Berli Jucker Public Company Limited (BJC)
Calbee, Inc.
European Foods PCL
Ezaki Glico Co., Ltd.
Ferrero International S.A.
Friendship Co., Ltd.
General Candy Co., Ltd.
Grupo Arcor S.A.
Haribo GmbH & Company KG
Inner Mongolia Yili Industrial Group Co., Ltd.
JG Summit Holdings, Inc.
KCG Corp Co., Ltd.
Kellanova
KOIKE-YA Inc.
Loacker S.p.A.
Lofthouse of Fleetwood Ltd.
Lotte Corporation
Mae-Ruay Factory Co., Ltd.
Mars, Incorporated
Mondelez International Inc.
Nestle S.A.
Osotspa Public Company Limited (OSP)
PepsiCo, Inc.
Perfetti Van Melle Group
Pongchit Co., Ltd.
Premier Marketing Public Co., Ltd.
PT. Mayora Indah, Tbk
PT. Yupi Indo Jelly Gum
Singha Corp Co., Ltd.
Srinanaporn Marketing Co., Ltd.
T Thai Snacks Food Co., Ltd.
Taokaenoi Food & Marketing Public Company Limited
Thai Beverage Public Company Limited
Thai President Foods Plc
Thai Union Frozen Products PCL
The Hershey Company
Tong Garden Food (Singapore) Pte. Ltd.
Unilever PLC
United Foods PCL
Useful Food Co., Ltd.